4. Credits
Presentation created by
A-64 Prince Gupta
Conclusion and guidance By
A-26 Priya Makhija
Verbal content by
A-52 Darsh Vachhani
A-30 Nikita Singh
A-42 Santosh Mandaliya
Proofreading By
A-49 Mayank Machharekar
Visual content By
A-33 Yash Patel
A-49 Mayank Machharekar
QR code and questions By
A-64 Prince Gupta
7. ✔ The Founder is a 2016
American biographical
drama film directed by John
Lee Hancock and written by
Robert Siegel. Starring
Michael Keaton as
businessman Ray Kroc, the
film portrays the story of his
creation of the McDonald's
fast-food restaurant chain.
✔ in 2016 Michael Keaton
Won Best Actor award at
Capri Awards
Introduction
8. Release date
December 7, 2016
✔ The Founder is the story of how a
passionate salesman, Ray Kroc,
partnered with Mac and Dick
McDonald to build out the
McDonald’s franchise network. And
how Ray ended up owning the
company, made a fortune and
cheated the McDonald brothers, who
despite being the original creators of
the fast food restaurant ended up
with way less money than Ray.
Plot
10. ✓ Dick and Mac MacDonald
entered into a contract with
Roy Kroc with extreme
stringent Clause and
controlled/restricted each and
every change they have given
ray a small share in profit of
1.4% which was
comparatively lower then
what he deserved
But being in an overwhelmed
state of mind Mr Ray have
signed the contract
Points related to Ethics
11. ✓ Jack horford one of the
franchisee have changed
the burger recipe and
added an additional
topping in it and the
kitchen in his franchise was
even not clean as it needs
to be both of which are
against the clause in the
contract
12. ✓ while having a high overhead
expenses and electricity bills when
Mr Ray got kind of annoyed while
knowing that it's not much profit
out of the business due to these
Joan Smith given an solution to
this problem that they can use
insta mix powdered milkshake
which are of a fraction of cost of
ice-cream and do not need to be
refrigerated later MacDonalds re
introduced the ice-cream based
milkshake but Powder insta mix
was an unethical practice
13. ✓ MacDonald corporation By Mr
Ray Kroc was franchise reality
corporation which lease's land to
the MacDonald franchise
MacDonald franchise can only
be established on the land leased
by MacDonald corporation Mr
Ray have used the name
MacDonalds without having any
right on that name people can
presume that MacDonald
corporation and Macdonalds are
the same franchise
14. ✓ Hand shake deal of 1%
royalty to Dick and Mac
MacDonalds was just an
gimmick and nothing such
that was ever given to them
And MacDonald Brothers
were unable to prove their
handshake deal and never
received their Royalties
✓ Today those royalties
would be worth over $100
Million per year
15. In this way macdonald was formed after so many
challenges faced by Ray kroc.He had to deal with
inappropraiate franchises, high cost of electricity,
tough conversation and financial problems but he
never gave up. Today it is the world's largest
restaurant chain serving over 69 million customers
daily in over 100 countries.The macdonald's
corporation revenue come from rent,royalties and
fees paid by franchises. But the biggest mistake
done by brothers is they shared their business
secrets with Ray kroc.Though the role of Ray kroc in
this story is unthical his style of enterpreneurship
was fantastic he turned macdonald into the world's
largest franchise.
Conclusion
Conclusion