SlideShare a Scribd company logo
THE VILLAIN / HERO WHO WON THE STORY
PPT BY
T.ASWATH AARA
RAY KROC
Born: October 5, 1902
Death: January 14, 1984
Previous Jobs: Musician, Paper Cup
Salesman, Milkshake Machine Sales
Agent
No formal graduation
Lived in Oak Park, Illinois, and later in
San Diego, California.
Initiation Year: 1940
Current Value: Varies, around
$185B (Sep 2021)
Initiation Place: San Bernardino,
California
Current Outlets: 38,000+ globally
(approximate)
Profit (2020): $4.7B
Marketing: Diverse - TV, digital,
Ronald McDonald,
"I'm Lovin' It" slogan
RAY
KROC
Before founding the McDonald's restaurant, Maurice and Richard
McDonald operated a movie theater called "The Airdrome" in
Monrovia, California.
They later opened a drive-in restaurant called "The Big M" in San
Bernardino, California, which eventually evolved into the innovative
fast-food concept that became the foundation for the McDonald.
Sonic Drive-In, founded in 1953, popularized skating
waitresses serving customers.
INGRIDIENTS
FOR HAM
BURGER :-
BUN
KETCHUP,
MUSTARD
DRIZZLED,
2 PICKLES,
PATTY
MET THEM, CAUSE
THEY ORDERED 8
MILKSHAKE MACHINE
FOR THEIR
RESTAURANT
TASTED THEIR MENU,
LOVED THEIR KITCHEN
TOUR AND PROCESS.
APPROACHED FOR
FRANCHISE, THOUGH
THEY SAID THAT THE
FRANCHISE HAS BEEN
ALREADY FLOPPED
F
R
A
N
C
H
I
S
E
E
M
O
D
U
L
E
FOCUSED ON MIDDLE
CLASS RESPONSIBLES
RATHER THAN RICH
IRRESPONSIBLES
SPREAD HIS
FRANCHISE,
LANDS SOLD
THROUGH
HOME LOAN
SUPERVISED
EVERY
RESTAURANT
LIKE HIS OWN.
RAY ASKED FOR RAISING THE PROFIT PERCENTAGE, BUT THE
MCDONALDS BROTHERS REFUSED IT TO DO SO.
RAY COULDN’T GET TO FILL THE HOME LOAN.
HIS INNOVATIVE IDEAS TO REDUCE THE EXPENSES FOR PROFIT ALSO
TURNED DOWN BYTHE MC D BROTHERS. [INSTANT POWDERSHAKE]
HARRY SONNESBORN [FORMER CF
MR. RIGHT PERSON AT RIGHT TIM
OWNING THE LANDS OF THE
RESTAURANT
• ACCREDITING THE OWNERSHIP
TURNING INTO MCDONALDS
REAL ESTATE CORPORATION
RAY STARTED TO EARN MORE PROFIT.
CLAIMS THE OWNERSHIP .
PLANNING THE WHOLE FUTURE OF THE
COMPANY.
BOUGHT THE
COPYRIGHTSOF
MCDONALDS
CORPORATION
THE BROTHERS
GOT 13.5
MILLION AND
KICKED OUT
FROM THE
BUSINESS
CLAIMED THE
OWNERSHIP OF
THE NAME
THE MCDONALD’S COLLEGE PROJECT.pptx
THE MCDONALD’S COLLEGE PROJECT.pptx

More Related Content

Similar to THE MCDONALD’S COLLEGE PROJECT.pptx

The Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever SoldThe Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever Sold
Ayman Sarhan
 
Fighting The Giant - How to empower local brand to fight against global brand.
Fighting The Giant - How to empower local brand to fight against global brand.Fighting The Giant - How to empower local brand to fight against global brand.
Fighting The Giant - How to empower local brand to fight against global brand.
sapto handriyanto
 
Brett Brown Quick Bio
Brett Brown Quick Bio Brett Brown Quick Bio
Brett Brown Quick Bio
Brett Brown
 
Digney brochure update 3.12.15
Digney brochure update 3.12.15Digney brochure update 3.12.15
Digney brochure update 3.12.15
Carolyn Honda
 
Celebrating Small Business Week - 10 Small Businesses that Changed History
Celebrating Small Business Week - 10 Small Businesses that Changed HistoryCelebrating Small Business Week - 10 Small Businesses that Changed History
Celebrating Small Business Week - 10 Small Businesses that Changed History
Corporation Service Company
 
Ben & Jerry's
Ben & Jerry'sBen & Jerry's
Ben & Jerry's
beltonchelsea
 
Cannes lions wrap_up-1
Cannes lions wrap_up-1Cannes lions wrap_up-1
Cannes lions wrap_up-1
Mr Nyak
 
History of Advertising: Important Milestones
History of Advertising: Important MilestonesHistory of Advertising: Important Milestones
History of Advertising: Important Milestones
uptightepicurea39
 
A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY
A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRYA TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY
A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY
Jonathon Much, ChFC®, AIF®
 
A Timeline of the Chicago Advertising Industry
A Timeline of the Chicago Advertising IndustryA Timeline of the Chicago Advertising Industry
A Timeline of the Chicago Advertising Industry
JonMuch
 
Saturday Afternoon Fever
Saturday Afternoon FeverSaturday Afternoon Fever
Saturday Afternoon Fever
Miraj Vora
 
Raymond Kroc
Raymond KrocRaymond Kroc
Raymond Kroc
guestbde194
 
Overview of the story of mc donald’s
Overview of the story of mc donald’sOverview of the story of mc donald’s
Overview of the story of mc donald’s
nagashree123
 
Business Quiz - AV College, Hyderabad
Business Quiz - AV College, HyderabadBusiness Quiz - AV College, Hyderabad
Business Quiz - AV College, Hyderabad
TackOn
 
Successful Entrepreneurs Throughout History - Vasant Ramachandran
Successful Entrepreneurs Throughout History - Vasant RamachandranSuccessful Entrepreneurs Throughout History - Vasant Ramachandran
Successful Entrepreneurs Throughout History - Vasant Ramachandran
Vasant Ramachandran
 
Computer graphics mcdonals history
Computer graphics mcdonals historyComputer graphics mcdonals history
Computer graphics mcdonals history
Naslie Riaño
 
mcdonald\'s ppt
mcdonald\'s pptmcdonald\'s ppt
mcdonald\'s ppt
khushboochauhan
 
Mc Donalds presentation
Mc Donalds presentationMc Donalds presentation
Mc Donalds presentation
anshitakashyap
 
Absolut Campaigns Through The Years
Absolut Campaigns Through The YearsAbsolut Campaigns Through The Years
Absolut Campaigns Through The Years
deepudost
 
Cultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsCultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabs
Eric Shutt
 

Similar to THE MCDONALD’S COLLEGE PROJECT.pptx (20)

The Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever SoldThe Most Memorable Advertisements Madison Avenue Ever Sold
The Most Memorable Advertisements Madison Avenue Ever Sold
 
Fighting The Giant - How to empower local brand to fight against global brand.
Fighting The Giant - How to empower local brand to fight against global brand.Fighting The Giant - How to empower local brand to fight against global brand.
Fighting The Giant - How to empower local brand to fight against global brand.
 
Brett Brown Quick Bio
Brett Brown Quick Bio Brett Brown Quick Bio
Brett Brown Quick Bio
 
Digney brochure update 3.12.15
Digney brochure update 3.12.15Digney brochure update 3.12.15
Digney brochure update 3.12.15
 
Celebrating Small Business Week - 10 Small Businesses that Changed History
Celebrating Small Business Week - 10 Small Businesses that Changed HistoryCelebrating Small Business Week - 10 Small Businesses that Changed History
Celebrating Small Business Week - 10 Small Businesses that Changed History
 
Ben & Jerry's
Ben & Jerry'sBen & Jerry's
Ben & Jerry's
 
Cannes lions wrap_up-1
Cannes lions wrap_up-1Cannes lions wrap_up-1
Cannes lions wrap_up-1
 
History of Advertising: Important Milestones
History of Advertising: Important MilestonesHistory of Advertising: Important Milestones
History of Advertising: Important Milestones
 
A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY
A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRYA TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY
A TIMELINE OF THE CHICAGO ADVERTISING INDUSTRY
 
A Timeline of the Chicago Advertising Industry
A Timeline of the Chicago Advertising IndustryA Timeline of the Chicago Advertising Industry
A Timeline of the Chicago Advertising Industry
 
Saturday Afternoon Fever
Saturday Afternoon FeverSaturday Afternoon Fever
Saturday Afternoon Fever
 
Raymond Kroc
Raymond KrocRaymond Kroc
Raymond Kroc
 
Overview of the story of mc donald’s
Overview of the story of mc donald’sOverview of the story of mc donald’s
Overview of the story of mc donald’s
 
Business Quiz - AV College, Hyderabad
Business Quiz - AV College, HyderabadBusiness Quiz - AV College, Hyderabad
Business Quiz - AV College, Hyderabad
 
Successful Entrepreneurs Throughout History - Vasant Ramachandran
Successful Entrepreneurs Throughout History - Vasant RamachandranSuccessful Entrepreneurs Throughout History - Vasant Ramachandran
Successful Entrepreneurs Throughout History - Vasant Ramachandran
 
Computer graphics mcdonals history
Computer graphics mcdonals historyComputer graphics mcdonals history
Computer graphics mcdonals history
 
mcdonald\'s ppt
mcdonald\'s pptmcdonald\'s ppt
mcdonald\'s ppt
 
Mc Donalds presentation
Mc Donalds presentationMc Donalds presentation
Mc Donalds presentation
 
Absolut Campaigns Through The Years
Absolut Campaigns Through The YearsAbsolut Campaigns Through The Years
Absolut Campaigns Through The Years
 
Cultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsCultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabs
 

Recently uploaded

Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 

Recently uploaded (20)

Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 

THE MCDONALD’S COLLEGE PROJECT.pptx

  • 1. THE VILLAIN / HERO WHO WON THE STORY PPT BY T.ASWATH AARA
  • 2. RAY KROC Born: October 5, 1902 Death: January 14, 1984 Previous Jobs: Musician, Paper Cup Salesman, Milkshake Machine Sales Agent No formal graduation Lived in Oak Park, Illinois, and later in San Diego, California. Initiation Year: 1940 Current Value: Varies, around $185B (Sep 2021) Initiation Place: San Bernardino, California Current Outlets: 38,000+ globally (approximate) Profit (2020): $4.7B Marketing: Diverse - TV, digital, Ronald McDonald, "I'm Lovin' It" slogan RAY KROC
  • 3. Before founding the McDonald's restaurant, Maurice and Richard McDonald operated a movie theater called "The Airdrome" in Monrovia, California. They later opened a drive-in restaurant called "The Big M" in San Bernardino, California, which eventually evolved into the innovative fast-food concept that became the foundation for the McDonald. Sonic Drive-In, founded in 1953, popularized skating waitresses serving customers.
  • 5. MET THEM, CAUSE THEY ORDERED 8 MILKSHAKE MACHINE FOR THEIR RESTAURANT TASTED THEIR MENU, LOVED THEIR KITCHEN TOUR AND PROCESS. APPROACHED FOR FRANCHISE, THOUGH THEY SAID THAT THE FRANCHISE HAS BEEN ALREADY FLOPPED
  • 6. F R A N C H I S E E M O D U L E FOCUSED ON MIDDLE CLASS RESPONSIBLES RATHER THAN RICH IRRESPONSIBLES SPREAD HIS FRANCHISE, LANDS SOLD THROUGH HOME LOAN SUPERVISED EVERY RESTAURANT LIKE HIS OWN.
  • 7. RAY ASKED FOR RAISING THE PROFIT PERCENTAGE, BUT THE MCDONALDS BROTHERS REFUSED IT TO DO SO. RAY COULDN’T GET TO FILL THE HOME LOAN. HIS INNOVATIVE IDEAS TO REDUCE THE EXPENSES FOR PROFIT ALSO TURNED DOWN BYTHE MC D BROTHERS. [INSTANT POWDERSHAKE]
  • 8. HARRY SONNESBORN [FORMER CF MR. RIGHT PERSON AT RIGHT TIM OWNING THE LANDS OF THE RESTAURANT • ACCREDITING THE OWNERSHIP TURNING INTO MCDONALDS REAL ESTATE CORPORATION RAY STARTED TO EARN MORE PROFIT. CLAIMS THE OWNERSHIP . PLANNING THE WHOLE FUTURE OF THE COMPANY.
  • 9. BOUGHT THE COPYRIGHTSOF MCDONALDS CORPORATION THE BROTHERS GOT 13.5 MILLION AND KICKED OUT FROM THE BUSINESS CLAIMED THE OWNERSHIP OF THE NAME