- Green Chef advertised organic grocery boxes delivered to the document author's door with meal plans and recycled materials, offering $90 off 5 boxes and free delivery. The objective is conversions by selling boxes at great prices. The author was correctly targeted due to shopping preferences. - Goodfish advertised salmon skins as a healthy snack alternative, offering 10% off the first order. The objective is conversions by comparing the product to chips. The author was correctly targeted based on interests in buying groceries online. - BarkBox advertised a monthly box of dog treats, toys and chews, doubling the first box for free valued at $45. The objective is also conversions by offering the product at a discounted price. The author was

1. Social Media
Advertisement Analysis
By Kristel Einkauf

3. Green Chef
• Green Chef is the company that advertised to me through Facebook.
• Green chef is selling grocery boxes that are delivered to your door.
They include organic products with meal plans for every lifestyle, and
they even primarily use recycled materials for the boxes.
• The promotion they’re offering is $90 off across 5 boxes of groceries
and free delivery.
• The call to action button is a link to their website.
• They used the photo ad format.
• I believe the ad objective for Green Chef’s advertisement is
conversions. They’re very clearly trying to sell grocery boxes by
offering great prices.
• I currently order grocery boxes from imperfect foods. Green Chef
targeted me for this ad because of my recent online behavior and
interests. When I was looking for which supplier I would get groceries
from, Green Chef is one I considered.
• I was correctly targeted for this ad due to my shopping preferences.

5. Goodfish
• Goodfish is the company that advertised to me through
Facebook.
• Goodfish is advertising crispy salmon skins, which are a
healthy snack alternative.
• The promotion offered is 10% off my first order.
• The call to action button is a link to their website.
• They used a photo ad format.
• I believe the ad objective is conversions. They are
comparing their product to potato chips to show the
health value of their product to lead consumers to
purchase their product.
• I believe I was targeted for this ad based on interests and
recent online behavior. As stated in the Green Chef
analysis, I do buy groceries online. Therefore, I am a
potential customer for them.
• I do believe I was correctly targeted for this ad. I don’t
like salmon, but the health benefits and low carb snack
were intriguing.

7. Super
Chewer
BarkBox
• Barkbox is the company that advertised to me
through Facebook.
• The product advertised is a monthly delivered box
of dog treats, toys, and chews.
• The promotion offered is doubling the product in
your first box for free, which is a $45 value.
• The call to action is a link to their website.
• They used the photo ad format.
• I believe the ad objective is also conversions. It
offers a product at a discounted price with a link to
their website to purchase the product.
• I think this ad also targeted me based on my
interests and recent online behavior.
• I was correctly targeted for this ad because I do have
two large dogs. I buy them food and treats and toys
online all the time. Double the product for the same
price is very appealing when you have two dogs.