The document discusses different theories of motivation. It describes motives as reasons for behavior and notes that needs are the basis of all motivation. It also defines drive as the internal stimulus to reduce the gap between one's actual and desired state. Additionally, it outlines classifications of consumer motives, Zuckerman's hierarchy of stimulation, Maslow's hierarchy of needs, types of motivational conflict, and Vroom's expectancy theory involving reward, expectation, and effort.