The document discusses several types of motion graphics including interactive menus, idents, stings, and title/credit sequences.
It provides examples and technical details of each type. For interactive menus, it analyzes the Iron Man DVD menu. For idents, it examines a BBC ident from 2006. It looks at an ITV World Cup sting from 2010. And it evaluates the credit sequence from Sherlock Holmes.
For each example, it outlines the video format, screen ratio, resolution, frame rate, and compression used as well as effects like movement, blurring, and sharpening. It also discusses the pros and cons of different technical aspects.
The document discusses several types of motion graphics including interactive menus, idents, stings, and title/credit sequences.
An interactive menu is seen on websites and DVDs, allowing the user to choose options like play or scene selection. An example is the menu for "Iron Man" which makes it seem like Iron Man is choosing the options.
Idents are used between TV programs to identify the channel and upcoming shows, often using brief clips representing the channel. A BBC ident from 2002 shows boys skateboarding through a construction site.
A sting is a graphic used on TV to advertise something like an event in an engaging way without being a full advert. An example is a 2010 FIFA World Cup sting
The document summarizes a video sting titled "Creative io" that was created to advertise a creative media production company. The summary describes some of the visual elements seen in the video, including the title being engraved in stone with smoke and displayed using different graphics and animations. Advanced techniques like distortion and color rendering were used. The technical details discussed include the video format of 360p, a 16:9 ratio, and how resolution and frame rate can impact playback.
The document discusses the various media technologies used during the filmmaking process, including Adobe Premiere Pro for video and sound editing, Nikon D3300 and Canon 750D DSLR cameras for filming, YouTube Audio Library for royalty-free music, Adobe After Effects and Photoshop for visual effects and poster design, Røde VideoMic GO for audio recording, and iPhone for supplementary audio recording and draft photography. Experience with these tools improved the filmmaker's skills in customizing effects, focusing cameras, and refining poster designs over multiple drafts.
This document provides a summary and analysis of the opening title sequence from the film Finding Nemo. It discusses the use of text, colors, and animation techniques seen from timecodes 0:50 to 2:29. Specific elements highlighted include the large, easy to read title text and vibrant colors intended to attract young audiences. The summary analyzes animation, visual effects, modeling detail, movement, and emotional techniques used to engage viewers.
Motion graphics use video footage and animation to create the illusion of motion, usually combined with audio for multimedia projects. They are useful for presenting information in a visually interesting way and are found in television, online videos, DVD menus, and other media. Video compositing combines visual elements from different sources into single images to create composite scenes. Motion graphics and compositing are used in DVD menus, title sequences, captions, idents, and more. Technical constraints for motion graphics include compatible video formats, frame rates, and the ability of displays to accurately render effects.
Motion graphics use animation and video footage to create illusions and motion. They are commonly used in film title sequences and television channel idents to be creative and set tone. Programs like After Effects and Cinema 4D allow compositing of graphics and video. Television idents take existing footage and alter it with 3D graphics. Computer games use CGI to recreate actors within the game. Television advertisements alter green screen backgrounds. Music videos use flashing text and lights to complement the narrative. Internet banner graphics animate still images on websites.
The document discusses the process of creating a short film called "Fraction". It describes filming with a Sony DV camera, editing with Final Cut Express, creating music with GarageBand, titles with LiveType, and publishing the final product online. Key steps included storyboarding, shooting a rough cut, getting peer feedback, and editing the final project based on that feedback before publishing online.
Motion graphics and compositing enhance television idents by making them more exciting and unique. Key design elements to consider for idents include color, typography, graphics, movement, and visual effects. Effective idents attract audiences through vivid colors, clear logos and fonts, animated graphics and objects, and fast-paced movement kept interesting through various visual effects. Sky Movies Showcase and E4 channel idents from 2007-2011 exemplify how motion graphics, animation, and compositing techniques engage audiences in a dynamic visual representation of a channel's brand personality.
The document discusses several types of motion graphics including interactive menus, idents, stings, and title/credit sequences.
An interactive menu is seen on websites and DVDs, allowing the user to choose options like play or scene selection. An example is the menu for "Iron Man" which makes it seem like Iron Man is choosing the options.
Idents are used between TV programs to identify the channel and upcoming shows, often using brief clips representing the channel. A BBC ident from 2002 shows boys skateboarding through a construction site.
A sting is a graphic used on TV to advertise something like an event in an engaging way without being a full advert. An example is a 2010 FIFA World Cup sting
The document summarizes a video sting titled "Creative io" that was created to advertise a creative media production company. The summary describes some of the visual elements seen in the video, including the title being engraved in stone with smoke and displayed using different graphics and animations. Advanced techniques like distortion and color rendering were used. The technical details discussed include the video format of 360p, a 16:9 ratio, and how resolution and frame rate can impact playback.
The document discusses the various media technologies used during the filmmaking process, including Adobe Premiere Pro for video and sound editing, Nikon D3300 and Canon 750D DSLR cameras for filming, YouTube Audio Library for royalty-free music, Adobe After Effects and Photoshop for visual effects and poster design, Røde VideoMic GO for audio recording, and iPhone for supplementary audio recording and draft photography. Experience with these tools improved the filmmaker's skills in customizing effects, focusing cameras, and refining poster designs over multiple drafts.
This document provides a summary and analysis of the opening title sequence from the film Finding Nemo. It discusses the use of text, colors, and animation techniques seen from timecodes 0:50 to 2:29. Specific elements highlighted include the large, easy to read title text and vibrant colors intended to attract young audiences. The summary analyzes animation, visual effects, modeling detail, movement, and emotional techniques used to engage viewers.
Motion graphics use video footage and animation to create the illusion of motion, usually combined with audio for multimedia projects. They are useful for presenting information in a visually interesting way and are found in television, online videos, DVD menus, and other media. Video compositing combines visual elements from different sources into single images to create composite scenes. Motion graphics and compositing are used in DVD menus, title sequences, captions, idents, and more. Technical constraints for motion graphics include compatible video formats, frame rates, and the ability of displays to accurately render effects.
Motion graphics use animation and video footage to create illusions and motion. They are commonly used in film title sequences and television channel idents to be creative and set tone. Programs like After Effects and Cinema 4D allow compositing of graphics and video. Television idents take existing footage and alter it with 3D graphics. Computer games use CGI to recreate actors within the game. Television advertisements alter green screen backgrounds. Music videos use flashing text and lights to complement the narrative. Internet banner graphics animate still images on websites.
The document discusses the process of creating a short film called "Fraction". It describes filming with a Sony DV camera, editing with Final Cut Express, creating music with GarageBand, titles with LiveType, and publishing the final product online. Key steps included storyboarding, shooting a rough cut, getting peer feedback, and editing the final project based on that feedback before publishing online.
Motion graphics and compositing enhance television idents by making them more exciting and unique. Key design elements to consider for idents include color, typography, graphics, movement, and visual effects. Effective idents attract audiences through vivid colors, clear logos and fonts, animated graphics and objects, and fast-paced movement kept interesting through various visual effects. Sky Movies Showcase and E4 channel idents from 2007-2011 exemplify how motion graphics, animation, and compositing techniques engage audiences in a dynamic visual representation of a channel's brand personality.
This interactive DVD menu for Iron Man uses animation and visual effects to showcase scenes from the film. The menu features an animated and rotating 3D model of Iron Man in a laboratory setting. Screenshots from the film rotate around Iron Man in the background. Some screenshots are blurred as the viewer gets a glimpse of key scenes. The entire graphic rotates to keep the focus on the screenshots. The techniques used include animation, visual effects, color rendering, graphics, movement, blur, sharpening, distortion, and rotation. The video format is PAL with a standard definition 4:3 resolution and 25 fps frame rate in MP4 compression.
The document analyzes and compares three television idents from ITV, Channel 4, and BBC Two. The ITV ident features a yellow windbreak blowing in the wind with the ITV logo. The Channel 4 ident shows a camera flying over a desert and planes with the Channel 4 logo between planes. The BBC Two ident depicts the number 2 as an insect eaten by a Venus flytrap shaped like a larger 2 with the BBC Two logo. All three idents effectively promote their respective channels through creative motion graphics while fulfilling their purpose of clearly identifying the channel.
This document provides information about a motion graphics video titled "Avengers blue ray dvd menu" including a brief description of what is seen in the video. It discusses the techniques used such as animation, visual effects, and color rendering since the entire clip was created using motion graphics in Adobe After Effects. Advanced techniques like blur, sharpen, distortion, and rotation are also mentioned. Technical details about the video format, screen ratio, resolution, frame rate, and compression are provided. Key terms related to motion graphics and video production are defined in a glossary.
We used online resources like YouTube to research similar films and analyze trailers, openings, and plot structures. We also used YouTube to identify the unique selling points of our film concept. We planned our project using a digital camera because it is affordable and allows quick playback and editing on software like Final Cut Express, which we used to add titles, filters, transitions and audio effects to polish our opening sequence.
We used online resources like YouTube to research similar films and analyze techniques used in trailers and title sequences. We also used YouTube to identify the five stages of Todorov's structure and narrative elements for our own concept. Final Cut Express and GarageBand software allowed us to edit our digital footage and add titles, filters, transitions and audio effects to polish our low-budget film project.
The document provides information about digital photography equipment, camera parts, photography basics, and using Picasa photo management software. It defines key photography terms like pixel, megapixel, aperture, shutter speed, ISO, and file types. It also explains how to store photos using folders and filenames, edit photos in Picasa applying adjustments to exposure, contrast, and more, and create photo projects, albums and movies.
The document discusses various editing techniques used in creating a music video. It describes using cross-fades to smoothly transition between shots and convey the passage of time. Color correction and chroma-keying were used to create a more cinematic look and remove green screens. Slow motion was applied selectively to emphasize emotional moments. Feedback prompted stabilization of shaky handheld shots. Various software tools were leveraged to achieve professional results on a limited budget.
The document discusses how new media technologies were used at various stages of creating a film. Websites like IMDb, Wikipedia, YouTube, and Google were used for research and inspiration. Programs like Celtx, Final Cut Express, GarageBand, and Photoshop were used for scriptwriting, editing, sound design, and visual effects. Equipment like a Sony HDV 2000 video camera, Apple Macs, and a Zoom H4 audio recorder were used to film, edit, and record narration. While most technologies helped enable their creativity, one small scene required a camcorder instead of the larger Sony camera. Overall, the technologies helped develop their creative ideas and fulfill their objectives for the film.
The document summarizes an interactive menu graphic for the movie Iron Man. The menu uses animation and visual effects like blurring and rotation. When selected, the menu options include play, scene selection, subtitles, and special features. Technically, the video is standard definition PAL format with a 4:3 aspect ratio and 25 frames per second frame rate compressed into MP4 format. The techniques like animation and rotation are used to give the viewer a glimpse of scenes from the movie and keep them engaged in the menu.
The BBC 2 ident begins with a number 2 that looks like an insect in a forest. The camera zooms out and the number 2 is swallowed by a larger Venus fly trap number 2. Technical details include it being filmed in HD at 480p resolution and 14 frames per second. Advanced techniques like blur and sharpness were used to draw attention to details.
The document discusses research methods and software used for a student thriller film project. Research included using YouTube to explore narrative elements, genres, and sound choices. The IMDB website provided information on thriller conventions. The "Art of the Titles" site helped with investigating title sequences. Blogger was used for research blogging and comparing to other student projects. HD cameras improved over low-quality DV and allowed more visual effects. GarageBand was used for soundtrack creation and editing. Photoshop and LiveType were used for the logo and title sequences. Final Cut Express was the main editing software to assemble shots, sounds and titles. The finished project was published on YouTube, Facebook and Twitter.
The document provides information about a VIVA TV ident clip, including:
1) A description of the clip where the letters of the word "VIVA" rotate around each other with effects until they form the full word.
2) Details that the clip uses animation, visual effects, color rendering, and graphics with the letters having a 3D effect and being sharpened.
3) Technical information covering topics like video format, screen ratio, resolution, and frame rate.
The document summarizes a title/credit sequence for a period film. Visual effects are used to make freeze frames from the film appear old fashioned and match the style of the film. Scenes are shown briefly and freeze before old style credits appear in an old fashioned font over 4-5 seconds, then it changes to another scene. Technical details are provided such as the video format being HD 1080p at 30 fps and compression being MP4. Motion graphics and compositing techniques used include blurring, sharpening, and changing colors to look more period.
The document discusses various media technologies used at different stages of creating a music video project. iMovie editing software was used to help with transitions, colorization, and overlapping music. Limitations included inability to do split screens. Serif Page Plus 11 software was used to create ancillary tasks like CD packaging. Limitations included lack of advanced editing tools. A blog on Blogger.com was used to document planning with limitations around internet connectivity and image uploading. Nikon D40 and Sony T300 still cameras provided higher quality footage than the provided Sony DV camcorder, which had poor quality in low light.
The filmmakers used various media technologies in planning, researching, constructing, and evaluating their short film. They used YouTube to watch other films and tutorials on editing software like Adobe Premier Pro. Livetype Pro was used to create opening credits with textures and effects. An HD camera and tripod were used to film, taking advantage of features like face tracking and automatic exposure adjustment. Planning involved creating a storyboard and animatic using photos edited in Final Cut Express. Adobe Premier Pro was used to edit the film, add soundtracks, and create professional cinematic effects and transitions. A commentary was recorded using iMovie.
The Randy Orton Wrestlemania clip uses basic motion graphics techniques. At the beginning, the WWE title belt rotates onto the center of the screen and then spins off. Then the camera angle switches to show Randy Orton walking toward the ring, with a graphic of his name appearing as he walks. Rotation was used to bring the title belt onto the screen, which could have been done in Adobe Premiere by selecting the clip and adding a time frame for the rotation speed. The video format is 1080p with a 5:3 screen ratio, 50fps frame rate, and likely compression.
The document describes a title/credit sequence for a period film. Visual effects are used to make freeze frames from the film appear old fashioned as credits with old fashioned fonts appear. Scenes are briefly shown and freeze before credits, and effects are added to continue the old time theme of the film. Techniques like blurring, sharpening, and changing colors are used to achieve the old fashioned look. The format is HD with a 16:9 ratio and 720p resolution filmed at 30 frames per second and compressed into MP4 format.
The document discusses the filmmaking process for a student production. It summarizes:
1) The group used a Canon camera and tripod to film their production, which improved quality and stability. Close-ups of the protagonist were filmed on a tripod while handheld shots were used for the antagonist.
2) They learned to use iMovie to edit their production by reordering clips, adding sound, and including opening credits to export the final video.
3) Websites like YouTube provided inspiration, while surveys on social media helped with audience research and expectations.
This document defines common broadcast terms used in radio and television. It describes terms related to station identification, time checks, program introductions and closings, commercials, credits, and other elements of broadcast programming, operations, and regulation. Key terms include station ID, time check, spiel, sign on/off, opening/closing billboards, commercial spots, plugs, breaks, bumpers, credits, and program grids. The document provides definitions and examples to explain how these various elements fit together to produce radio and television broadcasts.
Dokumen tersebut memberikan penjelasan mengenai istilah-istilah yang digunakan dalam desain siaran (broadcast design) untuk promosi udara (on-air) dan program berita serta non-berita. Istilah-istilah tersebut mencakup unsur-unsur grafis seperti identitas stasiun, jadwal acara, dan informasi tambahan untuk mempromosikan dan menyampaikan program secara efektif. Dokumen ini bertujuan agar seluruh divisi dalam stasiun televisi
This interactive DVD menu for Iron Man uses animation and visual effects to showcase scenes from the film. The menu features an animated and rotating 3D model of Iron Man in a laboratory setting. Screenshots from the film rotate around Iron Man in the background. Some screenshots are blurred as the viewer gets a glimpse of key scenes. The entire graphic rotates to keep the focus on the screenshots. The techniques used include animation, visual effects, color rendering, graphics, movement, blur, sharpening, distortion, and rotation. The video format is PAL with a standard definition 4:3 resolution and 25 fps frame rate in MP4 compression.
The document analyzes and compares three television idents from ITV, Channel 4, and BBC Two. The ITV ident features a yellow windbreak blowing in the wind with the ITV logo. The Channel 4 ident shows a camera flying over a desert and planes with the Channel 4 logo between planes. The BBC Two ident depicts the number 2 as an insect eaten by a Venus flytrap shaped like a larger 2 with the BBC Two logo. All three idents effectively promote their respective channels through creative motion graphics while fulfilling their purpose of clearly identifying the channel.
This document provides information about a motion graphics video titled "Avengers blue ray dvd menu" including a brief description of what is seen in the video. It discusses the techniques used such as animation, visual effects, and color rendering since the entire clip was created using motion graphics in Adobe After Effects. Advanced techniques like blur, sharpen, distortion, and rotation are also mentioned. Technical details about the video format, screen ratio, resolution, frame rate, and compression are provided. Key terms related to motion graphics and video production are defined in a glossary.
We used online resources like YouTube to research similar films and analyze trailers, openings, and plot structures. We also used YouTube to identify the unique selling points of our film concept. We planned our project using a digital camera because it is affordable and allows quick playback and editing on software like Final Cut Express, which we used to add titles, filters, transitions and audio effects to polish our opening sequence.
We used online resources like YouTube to research similar films and analyze techniques used in trailers and title sequences. We also used YouTube to identify the five stages of Todorov's structure and narrative elements for our own concept. Final Cut Express and GarageBand software allowed us to edit our digital footage and add titles, filters, transitions and audio effects to polish our low-budget film project.
The document provides information about digital photography equipment, camera parts, photography basics, and using Picasa photo management software. It defines key photography terms like pixel, megapixel, aperture, shutter speed, ISO, and file types. It also explains how to store photos using folders and filenames, edit photos in Picasa applying adjustments to exposure, contrast, and more, and create photo projects, albums and movies.
The document discusses various editing techniques used in creating a music video. It describes using cross-fades to smoothly transition between shots and convey the passage of time. Color correction and chroma-keying were used to create a more cinematic look and remove green screens. Slow motion was applied selectively to emphasize emotional moments. Feedback prompted stabilization of shaky handheld shots. Various software tools were leveraged to achieve professional results on a limited budget.
The document discusses how new media technologies were used at various stages of creating a film. Websites like IMDb, Wikipedia, YouTube, and Google were used for research and inspiration. Programs like Celtx, Final Cut Express, GarageBand, and Photoshop were used for scriptwriting, editing, sound design, and visual effects. Equipment like a Sony HDV 2000 video camera, Apple Macs, and a Zoom H4 audio recorder were used to film, edit, and record narration. While most technologies helped enable their creativity, one small scene required a camcorder instead of the larger Sony camera. Overall, the technologies helped develop their creative ideas and fulfill their objectives for the film.
The document summarizes an interactive menu graphic for the movie Iron Man. The menu uses animation and visual effects like blurring and rotation. When selected, the menu options include play, scene selection, subtitles, and special features. Technically, the video is standard definition PAL format with a 4:3 aspect ratio and 25 frames per second frame rate compressed into MP4 format. The techniques like animation and rotation are used to give the viewer a glimpse of scenes from the movie and keep them engaged in the menu.
The BBC 2 ident begins with a number 2 that looks like an insect in a forest. The camera zooms out and the number 2 is swallowed by a larger Venus fly trap number 2. Technical details include it being filmed in HD at 480p resolution and 14 frames per second. Advanced techniques like blur and sharpness were used to draw attention to details.
The document discusses research methods and software used for a student thriller film project. Research included using YouTube to explore narrative elements, genres, and sound choices. The IMDB website provided information on thriller conventions. The "Art of the Titles" site helped with investigating title sequences. Blogger was used for research blogging and comparing to other student projects. HD cameras improved over low-quality DV and allowed more visual effects. GarageBand was used for soundtrack creation and editing. Photoshop and LiveType were used for the logo and title sequences. Final Cut Express was the main editing software to assemble shots, sounds and titles. The finished project was published on YouTube, Facebook and Twitter.
The document provides information about a VIVA TV ident clip, including:
1) A description of the clip where the letters of the word "VIVA" rotate around each other with effects until they form the full word.
2) Details that the clip uses animation, visual effects, color rendering, and graphics with the letters having a 3D effect and being sharpened.
3) Technical information covering topics like video format, screen ratio, resolution, and frame rate.
The document summarizes a title/credit sequence for a period film. Visual effects are used to make freeze frames from the film appear old fashioned and match the style of the film. Scenes are shown briefly and freeze before old style credits appear in an old fashioned font over 4-5 seconds, then it changes to another scene. Technical details are provided such as the video format being HD 1080p at 30 fps and compression being MP4. Motion graphics and compositing techniques used include blurring, sharpening, and changing colors to look more period.
The document discusses various media technologies used at different stages of creating a music video project. iMovie editing software was used to help with transitions, colorization, and overlapping music. Limitations included inability to do split screens. Serif Page Plus 11 software was used to create ancillary tasks like CD packaging. Limitations included lack of advanced editing tools. A blog on Blogger.com was used to document planning with limitations around internet connectivity and image uploading. Nikon D40 and Sony T300 still cameras provided higher quality footage than the provided Sony DV camcorder, which had poor quality in low light.
The filmmakers used various media technologies in planning, researching, constructing, and evaluating their short film. They used YouTube to watch other films and tutorials on editing software like Adobe Premier Pro. Livetype Pro was used to create opening credits with textures and effects. An HD camera and tripod were used to film, taking advantage of features like face tracking and automatic exposure adjustment. Planning involved creating a storyboard and animatic using photos edited in Final Cut Express. Adobe Premier Pro was used to edit the film, add soundtracks, and create professional cinematic effects and transitions. A commentary was recorded using iMovie.
The Randy Orton Wrestlemania clip uses basic motion graphics techniques. At the beginning, the WWE title belt rotates onto the center of the screen and then spins off. Then the camera angle switches to show Randy Orton walking toward the ring, with a graphic of his name appearing as he walks. Rotation was used to bring the title belt onto the screen, which could have been done in Adobe Premiere by selecting the clip and adding a time frame for the rotation speed. The video format is 1080p with a 5:3 screen ratio, 50fps frame rate, and likely compression.
The document describes a title/credit sequence for a period film. Visual effects are used to make freeze frames from the film appear old fashioned as credits with old fashioned fonts appear. Scenes are briefly shown and freeze before credits, and effects are added to continue the old time theme of the film. Techniques like blurring, sharpening, and changing colors are used to achieve the old fashioned look. The format is HD with a 16:9 ratio and 720p resolution filmed at 30 frames per second and compressed into MP4 format.
The document discusses the filmmaking process for a student production. It summarizes:
1) The group used a Canon camera and tripod to film their production, which improved quality and stability. Close-ups of the protagonist were filmed on a tripod while handheld shots were used for the antagonist.
2) They learned to use iMovie to edit their production by reordering clips, adding sound, and including opening credits to export the final video.
3) Websites like YouTube provided inspiration, while surveys on social media helped with audience research and expectations.
This document defines common broadcast terms used in radio and television. It describes terms related to station identification, time checks, program introductions and closings, commercials, credits, and other elements of broadcast programming, operations, and regulation. Key terms include station ID, time check, spiel, sign on/off, opening/closing billboards, commercial spots, plugs, breaks, bumpers, credits, and program grids. The document provides definitions and examples to explain how these various elements fit together to produce radio and television broadcasts.
Dokumen tersebut memberikan penjelasan mengenai istilah-istilah yang digunakan dalam desain siaran (broadcast design) untuk promosi udara (on-air) dan program berita serta non-berita. Istilah-istilah tersebut mencakup unsur-unsur grafis seperti identitas stasiun, jadwal acara, dan informasi tambahan untuk mempromosikan dan menyampaikan program secara efektif. Dokumen ini bertujuan agar seluruh divisi dalam stasiun televisi
HBO has successfully transitioned from being solely dependent on advertising revenue as a cable network to establishing itself as a premium content brand funded by subscriber fees. This allowed HBO to produce riskier, higher quality shows defined by their strong narratives, complex characters, social commentary and explicit content. HBO pioneered innovative marketing campaigns like those for True Blood that generated buzz and engaged fans online to establish brand loyalty. Moving forward, HBO is exploring new revenue opportunities like digital product placement and leveraging celebrities and second screens to enhance viewer engagement.
HBO is an American premium cable television network that produces high-quality original content such as award-winning series and documentaries. It launched in 1972 with a mix of movies and sports, and expanded to 24/7 programming in 1981. Notable original series in the late 1990s included Oz, Sex and the City, and The Sopranos. HBO's business model relies on $1.4 billion in annual subscriber fees, and uses its premium content to build brand awareness and drive merchandise and DVD sales. In 2010, HBO launched its HBO Go streaming service to offer subscribers access to content on multiple platforms. However, Netflix has become a strong competitor, with its U.S. subscriber numbers surpassing H
Motion graphics are animated graphic imagery created primarily for visual design rather than photorealistic images. They are used in film titles, television branding, commercials, music videos, and more. When conceptualizing a motion graphics project, the designer should define the objective, target the audience, research the topic thoroughly, understand any restrictions, and brainstorm ideas by capturing a flow of spontaneous sketches.
Motion graphics are graphic elements with movement properties that are commonly used in television broadcasts to enhance visual quality and engagement. They can take forms like menus, titles, and logos. Compositing video is the process of post-producing video to manipulate properties like framing, content, color, and effects to achieve a desired outcome. It takes into account concepts like frame rate, video format, screen ratios, resolution, and compression. Adobe After Effects is considered an industry standard software for digital compositing.
This DVD menu for Iron Man uses animation and visual effects to showcase scenes from the film and draw attention to the main character Iron Man. Interactive menu options like "play" and "special features" are incorporated alongside rotating video clips and an animated Iron Man. Advanced techniques like blur, sharpen, rotation, and opacity focus the viewer's eyes on Iron Man as he slowly rotates amid faster moving elements. Overall the menu provides insight into the film while technically utilizing high quality video, sound, and screen formats.
This document summarizes techniques used in web banners, including:
- The dominant use of animated text like captions and stings to quickly convey information in limited banner space.
- Techniques like bright colors, moving text and images, and animation are used to draw attention to banners that drop into internet pages.
- Some color rendering and graphics are used, along with minimal advanced techniques like blur, distortion, rotation and opacity due to time and space constraints of web banners.
- Technical specifications for web banners depend on requirements specified by the companies using them.
El motion graphics es dotar imágenes de movimiento utilizando gráficos vectoriales y de mapa de bits. Tiene su origen en inventos como el traumatropo y fenaquitoscopio. Se usa en presentaciones interactivas, postproducción audiovisual, eventos y publicidad. Algunos programas utilizados son Photoshop, Illustrator y Premiere.
Motion graphics are a combination of graphic design and animation that use video or animation to create the illusion of motion or transformation. They are often used with audio in films, television, games, advertisements and online to engage audiences. The document provides examples of motion graphics titles sequences for Spiderman 2 and The IT Crowd, game graphics for Sims 4, television advertisements for Tetley Tea, music videos like Gnarls Barkley's "Crazy", and internet banners for Cartoon Network.
This ident for BBC ONE features a neon-lit woman jumping off a rooftop into a cityscape lit with neon signs. She is then shown on a ferris wheel surrounded by neon birds and characters as the wheel turns. When the ferris wheel forms a red circle, the BBC ONE logo appears. Advanced animation, visual effects, and color rendering were used to create the CGI characters against a backdrop of Blackpool filmed at night. The ident was created by Brand New School in New York using unknown software. It follows BBC HD video formatting standards of 1080p resolution, 30 frames per second, and H.264 compression.
The document summarizes a video sting titled "Creative io" that was created to advertise a creative media production company. The summary describes some of the visual elements seen in the video, including the title being engraved in stone with smoke and displayed using different graphics and animations. Advanced techniques like distortion and color rendering were used. The technical details discussed include the video format of 360p, a 16:9 ratio, and how resolution and other factors can impact playback quality.
The document describes an ident for Channel 4 that was found on YouTube. The ident uses techniques like animation, visual effects, color rendering and movement to fly the camera across a desert towards an airplane base, where the Channel 4 logo is briefly visible between planes. Technical details are provided on the video format, screen ratio, resolution, frame rate and compression used for the ident.
Media technologies played an important role in all stages of creating the documentary and ancillary products. In the research and planning stage, the group relied heavily on internet searches using Google as well as streaming documentaries on Netflix and DVDs. For production, they used a Sony camcorder, tripod, microphones, and recording device to film interviews and footage. Adobe Premier was used for editing, allowing cutting, overlapping clips, and producing the radio trailer and documentary. Garage Band was used to create intro music. InDesign facilitated layout of the magazine with columns, images, and pull quotes.
The document describes the process of creating a television guide and posters for a documentary. Various design elements and layers were added to the television guide to make it look realistic, including program listings, descriptions, and a border. Two poster designs were created to promote the documentary, one with a plain black background and the other featuring a Pacman logo. The document also discusses editing shots and adding title cards and transitions to the documentary timeline in the video editing software to introduce and vary the film. Audio adjustments were made by editing voiceovers and placing them over the video track to coincide with on-screen text.
The document describes the process of creating a television guide and posters for a documentary. Various design elements and layers were added to the television guide to make it look realistic, including program listings, descriptions, and a border. Two poster designs were created to promote the documentary, one with a plain black background and the other featuring a Pacman logo. The document also discusses editing shots and adding title cards and transitions to the documentary timeline in the video editing software to introduce and vary the film. Audio adjustments were made by editing voiceovers and placing them over the video track to coincide with on-screen text.
How did you use media technologies in theReiss Langdon
The document discusses the various media technologies used at different stages of creating a short film. An HD digital camcorder was used to record footage, and Adobe Premiere Elements 9 was used to edit clips and manipulate them on a timeline. Stop motion and sound effects were added using editing software. Logic Pro 9 was used to create soundtracks by cutting and pasting sound samples. A digital camera captured stills for the film poster. Microsoft Publisher was used to layout the film review. Blogger and SlideShare hosted planning documents and research, while YouTube provided a platform to share and get feedback on the finished film.
This ident for BBC Football begins with players doing kickups that form a circle, passing a blurred red ball between them. Animation is used to customize the ball's movement. Blurring and color rendering techniques emphasize the circular motif, with the ball highlighted red against a desaturated background. Rotation and motion graphics maintain viewer attention. The ident slowly reveals the BBC logo in a circular shape at the end, as a sting plays. Advanced techniques like blur, sharpening, distortion and rotation are employed throughout. The ident format is likely 1080p at 25fps, with AVI rendering and a 16:9 widescreen ratio.
The BBC Football Ident from 2006 uses animation, repetition of images, and the color red to create a neat, organized feel that reinforces the BBC One brand. Circular shapes and movement of the footballs into the center and back out again are used throughout to subliminally remind viewers that they are watching BBC One. While the standard resolution and frame rate keep file sizes reasonable for broad accessibility, higher definitions may be needed for larger screens to avoid pixelation.
1. The document describes a sting animation that symbolizes the coming together of the world for the World Cup sporting event.
2. It starts as a liquid that forms a gold globe, representing the world, with the gold color symbolizing the World Cup trophy.
3. Techniques used include animation, visual effects, color rendering, graphics and movement such as rings circling the trophy with blurred smoke effects.
This document provides a description and analysis of a BBC Football ident. It notes that the ident features footballers doing kickups that form circles, with blurred ball movement. Colour rendering and motion graphics are used to keep the circular motif and draw attention to the red ball. Blur, sharpening, distortion, and rotation are advanced techniques employed. However, the exact video format and frame rate could not be determined.
This document provides a description and analysis of a BBC Football ident. It notes that the ident features footballers doing kickups that form circles, with blurred ball movement. Colour rendering and motion graphics are used to keep the circular motif and draw attention to the red ball. Blur, sharpening, distortion, and rotation are advanced techniques employed. However, the exact video format and frame rate could not be determined.
This document provides a description and analysis of a BBC Football ident. It notes that the ident features footballers doing kickups that form circles, passing a blurred ball between them. Colour rendering and blurring techniques are used to emphasize the circular motion and red ball. Advanced techniques like blur, sharpening, distortion, and rotation are employed to continue the circular effect and make the BBC logo stand out. However, the exact video format, frame rate, and other technical details of the ident could not be determined.
This document provides a description and analysis of a BBC Football ident. It notes that the ident features footballers doing kickups that form circles, passing a blurred ball between them. Colour rendering and blurring techniques are used to emphasize the circular motion and red ball. Advanced techniques like blur, sharpening, distortion, and rotation are employed to continue the circular effect and make the BBC logo stand out. However, the exact video format, frame rate, and other technical details of the ident could not be determined.
This document provides a description and analysis of a BBC Football ident. It notes that the ident features footballers doing kickups that form circles, with blurred ball movement. Colour rendering and motion graphics are used to keep the circular motif and draw attention to the red ball. Blur, sharpening, distortion, and rotation are advanced techniques employed. However, the exact video format and frame rate could not be determined.
Question 4 Evaluation - 4.How did you use new media technologies in the const...hopeanddayna
The student used various new media technologies at different stages of creating a music video. In the research stage, they used Google, YouTube, and their mobile phones to research the genre, artists, and find inspiration. For planning, they used an iMac, WordPress blog, YouTube, storyboards scanned with an Epson scanner, and Google Images. Final Cut Pro X was used to edit test footage and construct the video, and a Sanyo camera and tripod were used to film. Adobe Photoshop was used to design the digipak, and Prezi, PowerPoint, and a camcorder were used for evaluation.
Question 4 - How did you use new media technologies in the construction, rese...hopeanddayna
The student used various new media technologies at different stages of their music video project. In the research stage, they used Google, YouTube, and their mobile phones to research the genre, artists, and find inspiration. For planning, they used an Apple iMac, Wordpress blog, YouTube, storyboards scanned with an Epson scanner, and Google Images. Final Cut Pro X was used to edit test footage and construct the final video. A Sanyo camera and tripod were used to film. Adobe Photoshop was used to design the digipak, and Prezi, PowerPoint, and Slideshare were used for evaluation, along with recording audience feedback on a camcorder.
Motion Graphics Glossary defines key terms related to digital images and video formats, including:
- Pixels are the smallest controllable elements that make up an image on a screen. More pixels allow for higher colour depth and more colours.
- Colour depth determines the number of colours or shades that can be displayed, from 2 colours for 1 bit to over 16 million colours for 24 bits.
- Resolution refers to the sharpness and clarity of an image, measured in pixels per inch (PPI). Higher resolutions like 1600x1200 or above allow for larger, higher quality prints.
- Aspect ratios describe the dimensional relationship between an image's width and height, like 16:9 for H
The BBC sting uses text at the center of the screen to identify the channel. The sting features red, blue, and white lights flashing behind and around the BBC text against a black background. Computer generated animation techniques like lighting effects, color rendering, and movement are used. Initially the camera zooms out from a blurred image that sharpens to reveal rotating lights around the BBC logo. These advanced techniques were likely created using Adobe After Effects due to its ease of use and fast processing for video files.
The document summarizes a photo shoot reviewing the aims, descriptions, editing processes, and final images. It discusses adjusting colors, contrasts, and sharpening photos to capture landscapes. Strengths included composition and use of techniques like rule of thirds. Weaknesses included some blurry or dark areas. The photographer was pleased overall but aims to improve compositions and get a wider range of shots for future projects.
The document discusses three films: Hot Fuzz, Anchorman, and American Pie. It provides plot summaries for each film, including the director, year of production, and a brief overview of the storyline. It also includes analyses of trailers for Anchorman and American Pie based on genre codes and conventions. The document then discusses what attracts the author to comedy films and how they find out about new movies through friends, social media, and websites like IMDB. It concludes with explanations of reception theory and active spectatorship.
This document contains a student's production diary for their BTEC Extended Diploma in Creative Media Production final major project. Over the course of several months, the student documents their progress in pre-production, including generating ideas, creating proposals and pitches, and conducting research. They indicate goals such as completing pre-production for their pitch and submitting their proposal on time. The student notes that their work is progressing smoothly and on schedule overall.
This document contains a student's production diary for their BTEC Extended Diploma in Creative Media Production final major project. Over several months, the student documents their weekly progress, including completing their blog and research, generating ideas for a fashion magazine spread, producing a proposal, comparing ideas and proposals, and preparing for their pitch. They note completing pre-production for the pitch and their final major project. The student aims to finish pre-production and hopes to conclude tasks successfully to move their project forward.
Iron Man 3 is the latest instalment in the Iron Man trilogy that takes place after The Avengers. Tony Stark is scarred by the events of The Avengers and must face a new terrorist threat, the Mandarin. He eventually discovers that the Mandarin is actually an actor and the real villain is Aldrich Killian. The film was directed by Shane Black and targeted at audiences aged 13-25, appealing to both males and females through action scenes and characters like Pepper Potts.
Task 6 from Research 1-10 is exceeding expectations and will be completed within the next 2-3 weeks, ahead of the deadline for a pitch. The production schedule is going according to plan overall. Completing task 6 early will help in preparing for an upcoming pitch.
This document contains the production diary and progress updates of a student named Adam Foster for their BTEC Extended Diploma in Creative Media Production final major project over 14 weeks. It details the tasks completed each week such as research, pre-production including mind maps, storyboards, and test filming. The student provides plans for the following week which generally include completing the current work and beginning new tasks such as additional filming, editing, and final project completion and submission.
This document contains the production diary of a student named Adam Foster for their BTEC Extended Diploma in Creative Media Production final major project over several months. It includes weekly summaries of the work completed and plans for the following week, showing the progression from initial research and planning through filming, editing, and completion of a music video project. The student worked through tasks such as research, proposal, storyboards, filming, editing, pitching their idea, and responding to feedback to finish their final major project music video on time and upload it to YouTube and their blog.
Adam Foster proposes a photography project to capture images of rural landscapes. He plans to take photographs at a local field called Three Sisters, using a borrowed Nikon DSLR camera and tripod. After taking the photos, Adam will edit 8 selected images in Adobe Photoshop. He was inspired by photographers John Kennedy, John Prior, and David Calvin, who capture scenic countryside images. Adam aims to use normal camera techniques but will edit the photos afterwards to convey his artistic vision. He completed the initial photo shoot over two days in January at the Three Sisters field.
- Iron Man 3 is the third installment in the Iron Man trilogy, taking place after The Avengers. It sees Tony Stark dealing with PTSD from the events of The Avengers as he faces a new terrorist threat called the Mandarin.
- The main genres are superhero, action, and sci-fi. It was produced by Marvel and distributed by Disney in 2013, making over $1 billion at the box office.
- Iron Man 3 used many marketing techniques including TV ads, internet ads, trailers, posters, magazines, and word of mouth to promote the film leading up to its release. As a major blockbuster, it had a large marketing budget to reach the biggest possible audience.
The document summarizes the process of creating magazine covers for a class project. The student conducted research through questionnaires to determine what type of magazine to create (electronic music) and key elements to include (interviews). Product research involved analyzing features of existing magazine covers. The student created designs for the logo, edited images for use, and designed the cover, contents page, and a double page article spread using Photoshop. Feedback indicated the layout and color scheme looked professional, but text was sometimes difficult to read due to its size or color. The student was pleased with the overall professional appearance but would address readability issues in the future.
- The document reviews a photography student's photo shoot project where they captured rural landscapes.
- The student aimed to show the colors of the rural landscape and included grass, trees, water and plants.
- For each photo, the student describes the shooting conditions, editing processes like increasing contrast and saturation, and evaluates the strengths and weaknesses of the composition and editing.
- The student captured feedback on improving future shoots by varying photo subjects and compositions.
The document summarizes four films that the author enjoys: Hot Fuzz, Anchorman, American Pie, and analyzes elements of each film based on genre conventions. It also discusses what attracts the author to comedy films, including relatable characters and storylines. The author finds out about new films through trailers, recommendations, and researching actors and directors they like on IMDB.
This questionnaire asks music magazine readers about their magazine reading habits and preferences. It inquires about how often they read magazines, their favorite music magazine, the type of content they enjoy, what genre of music they prefer, what attracts them to buy magazines, whether they enter competitions, and whether they read other types of magazines besides music magazines.
Logo designs are an important part of branding for any company or organization. An effective logo should be simple, memorable, and visually represent the values of what it stands for. When designing a logo, it is crucial to keep the intended messaging, audience, and goals of the brand in mind to create a timeless visual identity.
Both magazine contents pages have their logo in bright colors in the top corner with the main heading next to it in large, bright letters. They each have several subheadings with descriptions of articles underneath and a main image providing information about the featured story to entice readers.
Both magazine contents pages have their logo in bright colors in the top corner with the main heading next to it in large, bright letters. They each have several subheadings with descriptions of articles underneath and a main image providing information about the featured story to entice readers.
The document discusses various image editing adjustments made to several photos, including using the smart sharpen tool to increase quality and add outlines, increasing contrast, adjusting color balance by increasing red, green and yellow levels, decreasing brightness, and applying black and white and color balance effects to make images stand out more.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
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* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
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Motion graphics evaluation
1. Motion graphics are graphics that use video footage or animated technology to create
something that looks like motion, they also usually use audio. There are many types of
different motion graphics and they are used all over the media all for different things.
Compositing video is a big part of motion graphics, compositing video is when there are
several different video clips layered on to each other to create one single video or graphic.
Interactive Menus
An interactive menu is usually seen on a web browser or a DVD menu. It’s fairly obvious
what it is – a menu you can interact with, on the DVD menu, you can choose from several
options such as play or scene selection most commonly. The example of an interactive menu
I chose is the menu for “Iron Man” which I chose because I really like the film and thought
the menu obviously had some thought put into it, I found the graphic on YouTube taken
from the UK DVD. We see Iron Man operating controls and it makes it look like the Iron Man
is choosing the options we choose which make it feel more interactive. It is mainly an
animated motion graphic because Iron Man himself is animated and the majority of the
things on the graphic are animated. Other visual effects used include a constant flickering
which creates the effect of it being seen through the vision Iron Man sees it through which
is like a computer, this makes it feel slightly more interactive. Movement is used because
Iron Man is constantly moving around in the graphic and also there are scenes from the film
moving around in the background, the clips from the film are seen moving around, they are
key clips which make the film look exciting, they are there to give you a quick glimpse of the
film before you watch it. These effects are probably seen on a lot of different interactive
menus because they are distinctive features which help you recognize which type of motion
graphic it is. Advanced techniques used include blurring because where the screenshots
from the film move around they become quite blurred, also Iron Man himself has been
sharpened because he is the main focus of the graphic. Rotation is used often because Iron
Man rotates around the graphic as well as the screenshots of the film which rotate around
the screen. These are also some of the standard advanced techniques you would see used
on an interactive menu and you’ll find most of them include these techniques, they will help
you recognize what type of graphic it is.
The video format for this interactive menu is PAL which is the standard definition image for
the UK and Europe. PAL delivers a frame rate of 25 fps in 625 lines compared to NTSC
(standard video format for USA) delivers 30 fps frame rate in 525 lines. The main difference
between PAL and NTSC is that NTSC technically has a slightly smoother picture than PAL,
also NTSC receivers have a tint control to perform colour correction manually, if this is not
adjusted correctly, the colours may be faulty, however for PAL, it automatically cancels hue
errors by phase reversal, so a tint control isn’t required, these are only very minor
differences however. Pro’s of PAL format - greater number of scan lines which means more
picture detail, also the higher gamma ratio means that the gamma value for PAL/625 is set
at 2.8 as opposed to the lower 2.2 figure of NTSC/525. This permits a higher level of contrast
2. than on NTSC/525 signals. The cons include - more flicker which is caused by the lower
frame rate. Also lower signal to noise ratio - The higher bandwidth requirements cause
PAL/625 equipment to have slightly worse signal to noise performance than it's equivalent
NTSC/525 version.
The screen ratio of the interactive menu I chose is 4:3 which means every 4 units wide is 3
units high. I think this is a good format to use for a DVD menu because everything is all close
together so it is easy to navigate where it would be difficult if it was bigger. Pros of 4:3
screen ratio include – anything that doesn’t involve video or games works well in 4:3, such
as working with text. Cons include – it isn’t great for watching videos or playing games
because it’s all squashed into one space. The resolution of the graphic is standard definition
(640x480) which basically means how much detail there is in the picture, standard definition
means there is less detail in the picture. I think HD would be better because it would make it
a lot better quality and subsequently feel more interactive and real life. Pro’s of standard
definition include – smaller file size, doesn’t cost anything extra. Con’s of standard definition
– picture not as good as it could be, not as much detail. The frame rate of the interactive
menu is 25 fps which we know because it’s standard for something in PAL format. 25 fps
pros – used for pretty much everything, very common. 25 fps cons – picture isn’t as smooth
as it can be with higher frame rates. The compression used for the interactive is MP4, which
is used to store digital video and digital audio streams, especially those defined by MPEG,
but can also be used to store other data such as subtitles and still images. MP4 pro’s - good
image quality at low data rates, MP4 cons - Standard is still being designed.
Ident
Ident means station identification. In the UK they are used between programmes to identify
what channel they are and sometimes briefly some up what they include on the channel,
always using the channel’s logo. They are often just brief clips of something which may be a
theme in one of their programmes such as for BBC, one of the idents is of people playing
football, representing Match of the Day. There is almost always a voiceover of an announcer
telling us what the next programme will be and what the actual channel is. An example of an
ident is a BBC ident from 2006, which I found on the ident gallery taken from BBC, the
format for this is MP4. In the graphic we see a large group footballers playing football, at
first they are all playing by themselves kicking the ball up and doing skills with it but then
they form a circle and start kicking a lot of footballs around in this circle. This can briefly sum
up BBC and the kind of programmes they show even though it may not represent a specific
one, in this case Match of the Day and similar football based programs. The only technique
really used is movement, which is to be expected in any motion graphic, the movement is of
course the movement of the footballers playing football, at first we can only briefly see
parts of the footballers but you can tell what’s going, more is revealed as the graphic gets
further in.
3. The video format used for the ident I choose is PAL which I know because it is a BBC ident
which is obviously from the UK, I have already listed the pro’s and con’s of PAL video format
but other technical comments are different to previous graphics. The screen ratio of the
ident is 4:3 which I have also described as well as some pros and cons such as it being too
small but being able to fit in more for video games. The only difference between the ident
and interactive menu is the compression; the compression for the interactive menu is MP4
whereas for the ident it is Xvid. Xvid uses ASP features such as b-frames, global and quarter
pixel motion compensation, lumi masking, trellis quantization, and H.263, MPEG and custom
quantization matrices. MP4 has a lower bit rate than Xvid but MP4 can be played in most
media players whereas Xvid cannot. I think MP4 is of more use than Xvid because it has
become very common and can be used for most graphics. Pro’s of Xvid – Great quality with
sharp detail, support in consumer electronics devices and good encoding speed. Con’s of
Xvid – Still under development, not as common as DivX.
Sting
A sting is basically a motion graphic used on television sometimes used to advertise
something but it isn’t actually remotely like an advert, just a motion graphic which
represents something. An example of a sting I used is the ITV Sport World Cup Sting which
was used during the 2010 FIFA World Cup, I found it on Vimeo (taken directly from ITV), the
format is H.264. It is basically a gold liquid forming a ball on top of the cup (which is the
Earth) and then the cup basically forming and coming into focus, it is all in bright gold
colours to make it look more valuable and prestigious (which it is) and it’s also done to keep
your attention, it is not clear straight away what the sting is for so it keeps the audience
watching. Visual effects are used to make it look like a small and gold version of the planet
Earth is forming on top of the cup, it starts off as a liquid and forms into the Earth,
sharpening at the same time. Also visual effects are used to make the cup look brighter and
shinier. Movement is used because the cup itself moves and there are two rings around the
cup which move and rotate around it. Blurring is used when the planet is forming from a
liquid, initially it is blurred as is the majority of the actual cup, sharpening is then used as it
becomes more clear what the cup is. Also the sharpening adds to the effect of making the
cup look shiny/prestigious. Obviously rotation is used because the actual cup rotates as well
as the two rings around the cup. This could be recreated on Lightwave because of the
amount of movement you can do on it, the colour effects would have to be added on after
effects on something similar afterwards.
The video format for the sting is HD (High Definition) which is a format of substantially
higher quality than standard definition. It is much more common to be used in video and
motion graphics now than standard definition because the quality is just so much better. I
think it was right to use HD for this graphic because it increases the quality particularly on
the World Cup and it helps show just how prestigious it is. Pro’s of HD – High quality picture,
clear picture, not hazy or snowy, no degradation. Con’s of HD – Large file size, expensive,
4. some HDTV’s experience a burning of the screen if the same image is left on for too long.
The screen ratio used for the sting is 16:9 which means every 16 units wide is 9 units high.
This has become the most common screen ratio for television and is used for HD and
widescreen. I think 16:9 is the best screen ratio for most things because you can see so
much and get a lot more detail however for some things it does stretch images and worsen
the quality. There is a scene in The Dark Knight where you can see the cityscape and most
things in it but you wouldn’t be able to see it all in a smaller screen ratio. However there is
also a scene where they are all sat in a car which would look better in 4:3 because it’s so
squashed. Pro’s include – Can see the full image of a landscape shot in films, whereas in 4:3
you can’t see everything that goes on. Con’s include – watching an older video on a 16:9 TV
could result in the picture being stretched because it isn’t meant to be played on such a
wide TV. The resolution for the sting is 1280 x 720 which is standard for HD. This means it is
in widescreen and you can see the full picture for anything that requires wider TV, I find this
better for most things because you can see more of what’s in the picture and more detail.
Pro’s include – being able to see the entire of an image if it’s so wide that it requires a wider
TV. Con’s include – if it’s an enclosed image then it will be slightly stretched in that
resolution. The frame rate for the sting is 25 fps which I described, the pros are basically
that it’s used for almost anything in the UK and the cons are that it could run smoother. The
compression for a sting is H.264 which is also known as MPEG4 AVC, it is one of the most
used formats for video recording compression, and distribution of high definition video. The
final drafting work on the first version of the standard was completed in May 2003. The
pro’s of H.264 include - Delivers incredible video quality at data rates one-fourth to one-half
the size of previous video formatsH.264, offers dramatically lower bit rates and better
picture quality than MPEG-2, MPEG-4 or H.263+It is 2X times more efficient than MPEG-4.
Con’s include – Requires longer encoding time, it is not constricted and low-bandwidth
friendly, more Hardware overhead is also one of the limiting factor and the licensing
agreements are complicated.
I have decided to create a sting for the E-Stings assignment and this graphic has contributed
towards my creating of it because I know more about what a sting is, what to include in a
sting and a bit more about how to create it. It’s not quite the same audience as E4 because
this sting is aimed at football fans, of any ages really because it is the World Cup. My sting
will be aimed at a teenage audience, predominantly female so there is a big difference but
it’s given me some pointers towards creating my sting. I would like it to be similar to this in
terms of technical comments, in HD, 25 fps and fits widescreen because that way it will look
as good as it can and most people widescreen/HD televisions so everyone who sees it will
see at its best quality.
Title/Credit Sequence
A title/credit sequence is a sequence at the start or the end of a film or TV program, a title
sequence usually shows us the title of the film and some of the actors in it where a credit
5. sequence is much longer and shows us more or less everyone who was involved with the
film/program.
An example of a credit sequence I chose is the one at the end of Sherlock Holmes which I
found on YouTube, taken directly from the DVD. It is a very iconic one because of the style it
is done which is basically showing us a scene from the film which then freezes and then
effects are used to make it look old fashioned and like it’s been drawn on parchment,
credits then appear. It’s very iconic because the film is set a long time and is an old
fashioned themed film. Techniques used include visual effects which make the images
transform from a normal image to an old fashioned looking image very quickly, to do this
the colours change to mainly brown and make the image look like it’s been drawn on
parchment. The only movement in the sequence is the movement of the characters in the
clips that are shown. Blurring is used on the clip before the effects kick in just to help
introduce it before it freezes, and then once the clip has been made to look old fashioned it
is sharpened so we can clearly see the image and we recognize the clip from the film. The
visual effects in this credit sequence could be recreated on abode after effects and there are
some videos of it on YouTube, there are effects which can be used to make your images look
old fashioned in the way that it is done on this video.
The video format used for this credit sequence is HD which I explained because it was used
for the sting, basically the quality is it at its best when the video format is HD. The screen
ratio is 16:9 which again I already explained for the sting graphic, it’s slightly different for a
credit sequence because it is used in a film which is seen on cinema screens so sometimes
the screen ratio is larger because the screen is so much larger. The resolution is 1280 x 720
which again I have already explained, the standard resolution for HD video, likewise to the
screen ratio though, this will be used on cinema screens and if that’s the case the resolution
will be much bigger because more space needs to be covered. The frame rate is 30 fps
which gives a much smoother frame rate than motion graphics that use a lower frame rate
which has to be done for a movie so that the quality is at its best, it is also the most
commonly used frame rate in the USA. Pro’s include – More focus on environment, con’s –
less smooth character animations. Compression used is MP4 which I’ve already explained
because it was used in the other graphics I described.