1. The document discusses how to create a popular startup in Central Europe by copying existing ideas, connecting old networks like classmates to new networks like Facebook, and developing original ideas. 2. It provides examples of successful Facebook clones like StudiVZ in Germany and Vkontakte.ru in Russia, as well as Nasza-Klasa.pl, a social network in Poland similar to Odnoklassniki that saw incredible growth. 3. Incubators like YCombinator that provide seed funding are highlighted as fueling startups, and transaction-based business models are suggested to be most promising during economic crises when ad revenue is uncertain.

1. How to make the mostHow to make the most
popular startup in thepopular startup in the
Central EuropeCentral Europe
Mateusz RomanowskiMateusz Romanowski
(not to take too seriously...;)(not to take too seriously...;)

2. What the heck is isWhat the heck is is
about?about?
1. Just copy&paste1. Just copy&paste
2. Connect old with new (classmates &2. Connect old with new (classmates &
facebook)facebook)
3. Original ideas3. Original ideas
4. Incubators rulez!4. Incubators rulez!
5. Business models and VCs5. Business models and VCs

3. Facebook clonesFacebook clones
StudiVZ - cofounded by Lukasz Gadowski andStudiVZ - cofounded by Lukasz Gadowski and
then sold for German VCthen sold for German VC
Vkontaktu.ruVkontaktu.ru

7. Nasza-Klasa.plNasza-Klasa.pl
most popular social network in Polandmost popular social network in Poland
similar to Odnoklassnikisimilar to Odnoklassniki
incredible pace of growthincredible pace of growth
TOP20 global searches in GoogleTOP20 global searches in Google

9. A VCA VC

11. Fotka.plFotka.pl
one of the biggest social network, based onone of the biggest social network, based on
hotornot.comhotornot.com
how much cash do you need for founding thehow much cash do you need for founding the
startupstartup
costs vs incomes; fotka vs facebookcosts vs incomes; fotka vs facebook

14. YcombinatorYcombinator
Founded by Paul Graham in SiliconFounded by Paul Graham in Silicon
giving 10-20k$ for a trail 3-months periodgiving 10-20k$ for a trail 3-months period
a pattern for other countriesa pattern for other countries

15. Best business modelsBest business models
are banners and revenues from ads not ok?are banners and revenues from ads not ok?
maybe E-commerce?maybe E-commerce?
low costs!low costs!

16. European successesEuropean successes
Vente-privee.frVente-privee.fr
brands4friends.debrands4friends.de

19. What do VCs say?What do VCs say?
my question:my question:
what segments & business models do youwhat segments & business models do you
consider the most interesting during the timesconsider the most interesting during the times
of crisis?of crisis?

20. where the users pay...where the users pay...
Transaction-based business models. ModelsTransaction-based business models. Models
where you see clear revenue for eachwhere you see clear revenue for each
transaction and aren't dependent too much ontransaction and aren't dependent too much on
ad revenues.ad revenues.

21. thanks! :-)thanks! :-)
Mateusz RomanowskiMateusz Romanowski
www.MateuszRomanowski.comwww.MateuszRomanowski.com
mateusz.romanowski@gmail.commateusz.romanowski@gmail.com