The document discusses using social media and networking for thought leadership. It provides definitions of thought leadership and discusses enhancing profiles through networking on platforms like Facebook, Twitter and LinkedIn. It also addresses measuring return on investment from thought leadership efforts and providing actionable insights to audiences.

1. social media ... ... networking ... ... and some opinions. ... and some opinions. ... and some opinions. F. John Reinke [email_address] 908-209-3625

2. Charter thought leadership social media for networking enhancement Facebook and blogging

3. thought leadership A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinklets). en.wikipedia.org/wiki/Thought_Leadership

4. What is ... “marketing”? Doc Searl's "conversation" Doc Searl's "conversation" The customer is the new platform Markets are relationships The Internet economy Our work has barely started. Ref: the Cluetrain Manifesto

5. the use of social media for networking Recognize that "social media" is NOT "networking" Twitter, Facebook, and LinkedIn MySpace, Friendster, and ... ...

6. Networking Lucht's structured networking meeting ... binary expansion ... McKay's template and ... motivation.

7. Enhancement a company's or a person's profile ... Doc Searl's "conversation" ... ... done by a heroic champion ... ... can't be "outsourced" ... ... is NOT a brand -- you CAN brand sand; not people.

8. using social networking ... story of Jasper Jottings ... story of Prep64 and Prep "first seek to help; then to be helped" Facebook, "digital dirt", and a mj incident ... to initiate the networking process. ... to start the “conversation”.

9. thought leadership "Traditional approaches to B2B marketing are losing their impact. 56% of our survey sample ranked 'positioning their company as a thought leader' as their top priority, second only to 'building new business.' Today, B2B marketers are turning towards thought leadership as a way to differentiate their products and services in an increasingly competitive market." — Economist Intelligence Unit, 2008

10. Why? Focus on issues, not only is that inefficient in terms of spending, but, to the marketplace, it just sounds like noise.

11. How? knowledge management — electronic delivery through a website Web 2.0 (Or something X.0) Personal interaction Skype New "meeting" model -- micro focused model B2B firms appreciate the value of co-ordinating global budgets --- cooperative competition — coopetition.

12. social media for networking ? Recognize that "social media" is NOT "networking" Twitter, Facebook, and LinkedIn MySpace, Friendster, and ... ... ... blogging

13. Choices Wordpress (free; no ads) Wordpress (hosted somewhere) Google Blogger (free; no ads) ... other Content Management Systems

14. My public blogs http://www.reinkefaceslife.com / http://jasperjottings-daily.com / http://jasperjottings-weekly.com /

15. Key measurements? ROI Never say “sentient” when you actually mean “sapient”. (Sentients are aware; sapients are aware that they’re aware. Sentience thinks;sapience thinks about thinking). Knowing the difference — and insisting that it be observed — is enough Olifantenpaadjes (Elephant Path Thinking) Flattening of hierarchy -- read the Pope's words within a day of them.

16. actionable distilled insights Success for your generation is: (1) ruthless financial discipline -- no bad debt; (2) a life long interest in learning -- education -- a degree -- they can't take it away from you; (3) a NON-OFFSHORABLE white collar job in order to save big bux; (4) a blue collar skill for hard times -- never saw a poor plumber; (5) one or more internet based businesses -- your store is always open; (6) a free time hobby that generates income; and (7) a large will-maintained network of people who can "help" you. (8) a spouse to make you a better person

17. Questions? “The only dumb question is the one you don’t ask because others in the class have the same question but are too afraid to ask.” — Brother Austin Barry EELAB101

18. Filler Birqua as modesty Reparational driving Superstitions “ Laws' vd diktats Self-ownership Re-invention Wrong? Waterline ROI foreign lang Apple mktg What's a dollar Women vote – Organized crime Religion as the opiate of the masses ROI – Educatiuon DIKW? Waste first 20; last 40 years of life Bookstores doomed