2010 Ct Partnership Forum 03.02.09 Tourism

CAPE TOWN TOURISM 2010 FIFA WORLD CUP PROGRAMMES

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CREATIVITY TABLE MOUNTAIN THE PEOPLE ROBBEN ISLAND ICONIC CAPE TOWN COLOUR ENVIRONMENT V&A WATERFRONT PENGUINS LIFESTYLE CULTURE FOOD AND WINE STYLE

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CAPE TOWN IS READY TO WELCOME THE WORLD

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THE CUSTOMER JOURNEY Marketing and visitor services should be considered as part of one continuum or life-cycle, communicating with people at different stages in the ‘customer journey’. Dream/ select Plan Book Visit Recollect, recommend anticipate

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2010 Destination Marketing 2010 International Source Markets 2010 Events / FIFA Events 2010 Domestic Leisure Marketing 2010 Destination Profiling 2010 Destination Activation

2010 Visitors Services 2010 Management of Existing Visitors Services Platform 2010 Integrated Visitors Safety Programme 2010 Visitors Services Excellence Training 2010 ICT 2010 Visitors Services Network Alignment

2010 Accommodation 2010 FIFA Accomm. Programme 2010 Non FIFA Accomm. Programme 2010 Accreditation & Service Excellence Programme 2010 Verification of Accomm. stock incl. temporary stock 2010 Linkage: Transport & Accomm. Hubs

2010 Responsible Tourism 2010 Code of responsible Tourism 2010 Tourism Awareness

2010 Communication 2010 Communication & Monitoring of Industry Readiness 2010 Public Relations Programmes

2010 E-Marketing 2010 Digital Media 2010 Social Networking 2010 eMarketing campaigns 2010 Website 2010 eNewsletters

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2010 Ct Partnership Forum 03.02.09 Tourism

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2010 Ct Partnership Forum 03.02.09 Tourism