1. Mosquito Repellent Market IndiaMosquito Repellent Market – India
July 2011

2. Executive Summary
Market
Mosquito repellent market is currently valued at INR A bn and is expected to grow to INR B
bn by 20‐‐ ‐ ‐‐
Segment X dominates the market
Growing awareness and increasing incidence of diseases are accelerating the acceptance rate
Drivers &
Growing awareness and increasing incidence of diseases are accelerating the acceptance rate
for these products
Drivers:
High Incidence of diseases
Challenges:
Harmful to health
Drivers &
Challenges
Growing health consciousness
Low penetration level
Cost Effective for consumers
Poor response from rural areas
Trends
 Change in consumer preferences
 Conducting awareness programs
 Shift of production focus
 The repellent market is characterized by a handful of large organized players
Competition
 The repellent market is characterized by a handful of large organized players
 These players dominate the market
Players in the Market
Company A Company B Company C Company D
2MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT
Company A Company B Company C Company D

3. •Introduction
•Market Overview
•Drivers & Challenges
•Trends•Trends
•Competition
3MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT

4. Mosquito repellent market is expected to grow strongly in
the future
Market Overview Market Size and Growth
40
INR bn
x% B1
• Mosquito repellent is one of the niche sections of the
retail industry and is witnessing steady growth
10
20
30
40
x%
A1
• In India, repellent market is can be categorised on a
usage basis
 Urban households prefer product A, product B, product C
& product D
Mosquito Repellent Segmentation (20‐‐)
0
20‐‐ ‐ ‐‐e20‐‐ ‐ ‐‐
 Rural households prefer product E & product F apart from
the traditional methods
– Product A is the highest sellers with X% penetration in urban
areas and Y% in rural areas.
– Product B has a penetration of Z% and U% in urban and rural
n%
m%
D2C2B2*A2
area respectively
– Product C are almost entirely restricted to urban India
• Mosquito repellent industry is highly organised and is
dominated by major players, both domestic and
foreign firms like Company G Company H Company
l%
k%
foreign firms like Company G, Company H, Company
I and Company J
 All major players have strong distribution channels in both
rural and urban areas to sustain product growth
4MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT
Source:

5. Drivers & Challenges – Summary
Drivers
Challenges
High costs and barriers to entry
Drivers
High Incidence of diseases
Growing health Consciousness
g y
Harmful to health
Poor response from rural areasGrowing health Consciousness
Cost effective and portability
Poor response from rural areas
Low Penetration level
5MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT

6. Trends‐ Summary
Change in Consumer
preferencespreferences
Key
dTrends
Shift of production focus
Conducting Awareness
Shift of production focus
Programmes
6MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT

7. Competition – Summary (x/x)
• Mosquito repellent market in India comprises of
organised players which dominate the market.
Competition ‐ Overview Market Share (20‐‐)
k%
Company 1
Company 2
 Company A and Company B constitute for more than x% of
the market share
• Huge advertising and promotional strategies such as
special offers, discounts, campaigns, etc helped the
new entrants to gain command over the market
g%
j%
Company 2
Company 3
Company 5
Company 4
new entrants to gain command over the market
Flourishing Segments of Repellent market Market Share in Coil Segment
i%
h%
40
%
B3B2
B1
Brand 2 Brand 3Brand 1
• C is the commonly used form of mosquito repellent
which lead the market share
 Segment C is currently valued at INR Y bn and is expected
to grow to INR Z bn by 20‐‐
10
20
30
C3A3C2A2C1A1
• Major players are stepping into the aerosols segment
which can be attributed to the higher margin of
approx u % in comparison with that of coil‐ approx
v%
7MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT
0
20‐‐ 20‐‐20‐‐
Source:

8. Players in the Market (x/x)
d
Company Snapshot: Company 1
Corporate Information Financial Performance
INR bINR b RHeadquarters City A
Founded 18‐‐
Products B, C and D
20
30
40
50
10
15
20
25
INR bnINR bn
e
d
c
b
a
Profit/Loss
Revenue
Key People Mr X
Business Highlights
0
10
20
0
5
10
20-- 20-- 20--20--20--
Business Highlights
• Company 1 provides a wide range of FMGC products to its consumers
• Its repellent brand – Product Y achieved a growth of z % in FY 20‐‐
• Company 1 has always focused on rural consumption and welfare
• It has launched awareness programs such ‘GHI’ campaign and ‘JKL’ campaign to make rural mass cautious of
various mosquito borne diseases and its remedies
• Product Z has been competitively priced so that it becomes affordable for rural consumers, who are most
affected by mosquito borne diseases
8MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT
Source:

9. Thank you for the attention
Mosquito Repellant Market ‐ India report is a part of Research on India’s Consumer Goods
Industry Series.
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Gaurav Kumar
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9MOSQUITO REPELLENT MARKET IN INDIA 2011.PPT
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