Mortgage Marketing Tool: This guide contains a list of all the targeting options available when running Facebook Ads. This tool makes it easier for loan officers to target borrowers once they can access the hundreds of available filters and targeting options on Facebook.

1. Loan Officer's Guide
to Facebook
Targeting Options
"EveryFacebook AdsTargetingOption!"
www.MortgageAdsClub.com

2. Guide to Facebook
Targeting Options
Demographics& Connections
www.MortgageAdsClub.com

3. BASIC DEMOGRAPHICS:
Country
State
City
City + Radius,
Excluding
Age: 18 to 65+
Gender: Man and Woman
Language: All options
ADVANCED DEMOGRAPHICS
RELATIONSHIP
Interested In
Men
Women
Both
Unspecified
Relationship Status
Single
In A Relationship
Married
Engaged
Unspecified
Civil Union
Domestic Partnership
Open Relationship
Complicated
Separated
Divorced
Widowed
DEMOGRAPHICS & CONNECTIONSPAGE 1 OF 4
CONNECTIONS
All
Only people connected to your page
Only people not connected to your page
Advanced connection targeting
Include people who are connected to your
page, app or event
Exclude people who are connected to your
page, app or event
Include people whose friends are connected to
your page, app or event
EDUCATION
Education Level
Associates Degree
College Grad
Doctorate Degree
High School Grad
In College
In Grad School
In High School
Master's Degree
Professional Degree
Some College
Some Grad School
Some High School
Unspecified
Fields of Study: English, History, all options
Schools: university, college, all options
Undergrad Years (1980 -2018)
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4. DEMOGRAPHICS & CONNECTIONSPAGE 2 OF 4
WORK
Employers: From Olive Garden to Twitter, etc
Job Titles: CEO, Marketing Manger, Founder etc
Industries
Administrative
Architecture and Engineering
Arts, Entertainment, Sports & Media
Business and Financial Operations
Cleaning and Maintenance
Community and social services
Construction and extraction
Education and library
Farming, Fishing and forestry
Food preparation and services
Healthcare and medical
IT and technical
Installation and repair
Legal
Management
Military
Personal Care
Production
Protective Service
Retail
Sales
Science
Temporary and Seasonal
Transportation and Moving
Veterans (US)
Office Type
Corporate
Small Office
Home Office
WORK
Income:
$30k to $40k
$40k to $50k
$50k to $75k
$75k to $100k
$100k to $125k
$125k+
Net worth:
$1 to $100k
$100k to $1M
$1M to $2M
$2M+
POLITICS
Donate to political causes
Conservative
Liberal
Registered voters
Democrat
Independent
Republican
US Politics
Active
Conservative
Liberal
Moderate
Very Conservative
Very Liberal
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5. HOME
Home Type
Multi-family home
Single-family home
Home Ownership:
Homeowners
Renters
Home Value
Less than $50k
$50k to $100k
$100k to $150k
$150k to $200k
$200k to $250k
$250k to $300k
$300k to $350k
$350k to $400k
$400k to $450k
$450k to $500k
$500k to $600k
$600k to $700k
$700k to $800k
$800k to $1M
$1M to $1.5M
$1.5M to $2M
$2M+
Household Composition
Children in home
Empty Nesters
Grandparents
New teen drivers
No children in home
Veterans in home
Working women
Young adults in home (18-25 y/o)
DEMOGRAPHICS & CONNECTIONSPAGE3 OF 4
Ethnic Affinity: Hispanic (US)
All
Bilingual
English dominant
Spanish dominant
Generation
Baby boomers
Generation X
Millennials
Parents
Both Parents
Expectant parents
All Parents
Children 0-3
Children 4-12
Children 13-15
Children 16-19
Moms
Big city moms
Corporate moms
Fit moms
Green moms
Soccer moms
Stay-at-home moms
Trendy moms
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6. DEMOGRAPHICS & CONNECTIONSPAGE 4 OF 4
LIFE EVENTS
Away from family
Away from hometown
Friends of newly engaged
Friends of Newlywed
Friends of recently moved
Long distance relationship
New job
New relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
Upcoming birthday
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7. Interests
www.MortgageAdsClub.com
Guide to Facebook
Targeting Options

8. BUSINESS & INDUSTRY
Advertising
Agriculture
Architecture
Aviation
Banking
Investment banking
Online banking
Retail banking
Business
Construction
Design
Fashion
Graphic
Interior
Economics
Engineering
Entrepreneurship
Health Care
Higher Education
Management
Marketing
Nursing
INTERESTS 1 OF 6
Online
Digital Marketing
Display advertising
Email marketing
Online advertising
Search engine optimization
Social media
Social media marketing
Web Design
Web Development
Web Hosting
Personal Finance
Credit cards
Insurance
Investment
Mortgage loans
Real Estate
Retail
Sales
Science
Small business
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9. ENTERTAINMENT
Games
Action
Board
Browser
Card
Casino
First-person shooter
Gambling
Massively multiplayer online
games
Massively multiplayer online
role-playing games
Online
Online poker
Puzzle video
Racing
Role-playing
Shooter
Simulation
Sports
Strategy
Video
Word
Live events
Ballet
Bars
Concerts
Dancehalls
Music festivals
Nightclubs
Parties
Plays
Theater
INTERESTS 2 OF 6
Movies
Action
Animated
Anime
Bollywood
Comedy
Documentary
Drama
Fantasy
Horror
Musical theatre
Science fiction
Thrill
Music
Blues
Classical
Country
Dance
Electronic
Gospel
Heavy medal
Hip hop
Jazz
Music videos
Pop
R&B
Rock
Soul
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10. Entertainment continued
Reading
Books
Comics
Ebooks
Fiction
Literature
Magazines
Manga
Mystery Fiction
Newspapers
Non-fiction
Romance
TV
Comedies
Game shows
Reality
Talk shows
Family and relationships
Dating
Family
Fatherhood
Friendship
Marriage
Motherhood
Parenting
Wedding
INTERESTS 3 OF 6
Fitness and wellness
Bodybuilding
Dieting
Gyms
Meditation
Nutrition
Physical exercise
Physical fitness
Running
Weight Loss
Weight training
Yoga
Zumba
Food and drink
Alcoholic beverages
Beer
Distilled
Wine
Beverages
Coffee
Energy Drinks
Juice
Soft Drinks
Tea
Cooking
Baking
Recipes
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11. Food and drink continued
Cuisine
Chinese
French
German
Greek
Indian
Italian
Korean
Latin American
Mexican
Middle eastern
Spanish
Thai
Vietnamese
Food
BBQ
Chocolate
Deserts
Fast Food
Organic
Pizza
Seafood
Veganism
Vegetarianism
Restaurants
Cafes
Coffeehouses
Diners
Fast Casual Restaurants
Fast food restaurants
INTERESTS 4 OF 6
Hobbies and activities
Arts and Music
Acting
Crafts
Dance
Drawing
Drums
Fine Art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Current events
Home and garden
DIY
Furniture
Gardening
Home appliances
Home improvement
Pets
Birds
Cats
Dogs
Fish
Horses
Pet food
Rabbits
Reptiles
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12. Hobbies and activities continued
Politics and social issues
Charity and causes
Community issues
Environmentalism
Law
Military
Politics
Religion
Sustainability
Veterans
Volunteering
Travel
Adventure Travel
Air travel
Beaches
Car rentals
Cruises
Ecotourism
Hotels
Lakes
Mountains
Nature
Sight seeing
Theme parks
Vacations
Vehicles
Automobiles
Boats
Electric vehicles
Hybrids
Minivans
Motorcycles
INTERESTS 5 OF 6
RVs
SUVs
Scooters
Trucks
Shopping and fashion
Beauty
Beauty salons
Cosmetics
Fragrances
Hair products
Spas
Tattoos
Clothing
Children's
Men's
Shoes
Women's
Fashion accessories
Dresses
Handbags
Jewelry
Sunglasses
Shopping
Boutiques
Coupons
Discount Stores
Luxury goods
Online shopping
Shopping malls
Toys
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13. Sports and outdoors
Outdoor recreation
Boating
Camping
Fishing
Hiking
Horseback riding
Hunting
Mountain biking
Surfing
Sports
American Football
Association football (Soccer)
Auto racing
Baseball
Basketball
College football
Golf
Marathons
Skiing
Snowboarding
Swimming
Tennis
Volleyball
INTERESTS 6 OF 6
Technology
Computers
Computer memory
Computer monitors
Computer servers
Desktop computers
Free software
Hard drives
Network storage
Software
Tablet computers
Consumer electronics
Audio equipment
Camcorders
Cameras
Ebookreaders
GPS devices
Game consoles
Mobile phones
Portable media players
Projectors
Smartphones
Televisions
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14. Behaviors
www.MortgageAdsClub.com
Guide to Facebook
Targeting Options

15. AUTOMOTIVE
Motorcycle
Purchased
0 –6 Months Ago
7 –12 Months Ago
13 –24 Months Ago
25 –36 Months Ago
37 –48 Months Ago
Over 48 Months Ago
New
Used
Owners
All Motorcycles
All-Terrain Vehicle (ATV)
BMW
Domestic
Foreign
Harley
Honda
Kawasaki
Less than 600cc Engine
Minibike/Moped/Scooter
Off-Road/Trail/Dirt Bike
Over 600cc Engine
Polaris
Road/Street Bike
Suzuki
Yamaha
BEHAVIORS 1 OF 8
New Vehicle Buyers (Near Market)
Style: See below
New Vehicle Shoppers (In Market)
Make: 33 options
Model: 50 options
Style
Crossover
Economy/Compact
Full-Size SUV
Full-Size Sedan
Hybrid/Alternative Fuel
Luxury SUV
Luxury Sedan
Midsize Car
Minivan
Pickup Truck
Small/Midsize SUV
Sports Car/Convertible
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16. Automotive continued
Owners
Aftermarket
Auto Parts
Auto Parts and accessories
Auto Service Buyer
Make: 40 options
Purchased
0-6 Months Ago
7-12 Months Ago
13-24 Months Ago
25-36 Months Ago
37-48 Months Ago
Over 48 Months Ago
Style
Commercial Truck
Crossover
Economy/Compact
Full-Size SUV
Full-Size Sedan
Vehicle Age
0 –1 Year Old
2 Years Old
3 Years Old
4 –5 Years Old
6 –10 Years Old
11 –15 Years Old
16 –20 Years Old
Over 20 Years Old
BEHAVIORS 2 OF 8
Vehicle Price
Less than $20,000
$20,000 –$30,000
$30,000 –$40,000
$40,000 –$50,000
$50,000 –$75,000
Over $75,000
Purchase Type
Buy New (In Market)
Buy New (Near Market)
Buy New or Used (In Market)
Buy New or used (Near Market)
Buy Used (In Market)
Lease (In Market)
Used Vehicle Buyers (In Market)
Make: see above
Style: see above
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17. Charitable donations
All charitable donations
Animal welfare
Arts and cultural
Children's interests
Environmental and wildlife
Health
Political
Religious
Veterans
World relief
Digital activities
Console gamers
Event creators
Facebook page admins
Internet browser used:
Chrome
Firefox
Internet Explorer
Opera
Safari
Online spenders
Online spenders (active)
Online spenders (engaged)
Operating system used:
Mac OS X
Windows 7
Windows 8
Windows Vista
Windows XP
Photo uploaders
Primary email domain
AOL
Apple
BEHAVIORS 3 OF 8
Gmail
Hotmail
MSN
Yahoo
Small business owners
Technology early adopters
Technology late adopters
Unity plugin
Mobile device user
All mobile devices by brand
Amazon
Apple
Asus
Blackberry
Google
HTC
Huawei
LG
Motorola
Nokia
Other android devices
Samsung
Sony
All mobile devices by operating
system: Android, iOS, Windows
All mobile devices
Feature phones
Network connection: 2G, 3G, 4G
New smartphone and tablet owners
Smartphone owners
Smartphone and tablets
Tablet owners
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18. Financial
Insurance
Auto
Health
Home
Life: renewal by month
Investments
Highly likely investors
likely full-service investors
Investors
self-directed
Spending methods
Active credit card user
Any card type
Bank cards
Gas, department and retail store
cards
High-end department store cards
Premium credit cards
Primarily cash
Primarily credit cards
Travel and entertainment cards
Purchase behavior
Business purchases
Business marketing
Maintenance, repair and operations
Office and corporate gifts
Training and publications
BEHAVIORS 4 OF 8
Buyer profiles
DIYers
Fashionistas
Foodies
Gadget enthusiast
Gamers
Green living
Healthy and fit
Luxury brands and services
Outdoor enthusiasts
Shoppers
Skiing, golfing and boating
Spa enthusiasts
Sportsmen
Trendy homemakers
Clothing
Children's
Children’s Apparel
Infant & toddler apparel
Men's
Accessories
Big and tall
Business
Jeans
Seasonal:
Fall
Winter
Summer
spring
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19. Clothing continued
Women's
Accessories
Business
Fine jewelry
High-ticket apparel and accessories
Jewelry
Low-ticket apparel and accessories
Luxury brand apparel
Mid-ticket apparel and accessories
Plus sizes
Women's shoes
Young women's apparel
Food and drink
Alcoholic Beverages
Beer
Sprits
Wine
Bakery
Bakery products
Beverages
Bottled Water
Carbonated Drinks
Coffee
Coffee (K-Cup)
Diet Drinks
Energy Drinks
Hot Tea
Iced Tea and Lemonade
BEHAVIORS 5 OF 8
Juice
Non-Dairy Milk
Sports Drinks
Cereal
All Cereal
Children’s Cereals
Fiber Cereals
Hot Cereals
Children’s Food
Baby food and products
Children's food
Children's food and products
Condiments and Dressings
Condiments
Salad dressings
Cooking Supplies
Baking
Spices
Dairy and Eggs
Cheese
Eggs
Milk
Yogurt
Frozen Food
Entrees
Meats and seafood
Veggies
Ice cream and novelties
Grocery Shopper Type
Premium brand groceries
Top spenders
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20. Health Food
Diet foods
Fresh produce
Low-fat foods
Natural and organics
Meat and Seafood
Meat
Seafood
Soup
Sweets and Snacks
Breakfast bars
Chocolate candy
Cookies
Crackers
Granola bars
Non-chocolate candy
Peanut butter and jelly
Salty snacks
Health and beauty
Allergy Relief
Beauty Products and Accessories
Cosmetics
Cough and Cold Relief
Fragrance
Hair Care
Over-the-Counter Medication
Pain Relief
Sun Care
Vitamins
Vitamins and Supplements
BEHAVIORS 6 OF 8
Home and garden
Entertaining
Home Renovation
Organization
Tools
Household products
Cleaning Supplies
Food Storage
Green Cleaners and Suppliers
Laundry Supplies
Kids products
Baby care
Baby toys
Children's products
Pet products
Cat Food and Products
Cat Owners
Cat Products
Dog Food and Products
Dog Owners
Dog Products
Pet Care Products
Pet Products
Purchase habits
Above Average Spending
Offline Buyers
Online Buyers
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21. Purchase types
Appliances
Arts and Crafts
Beauty Accessories
Books
Collectibles
Cosmetics
Electronics
Gender Neutral Apparel
Gift Products
Gifts and Flowers
Gifts and Party Supplies
High-End Home Decor
Home Office
Low-End Home Decor
Men’s Apparel
Music and Videos
Senior Products
Shoes
Small and Home Office Products
Software
Specialty Foods and Gifts
Sports and Outdoors
Tools and Electronics
Travel Supplies
Upscale Travel and Services
Women’s Apparel
BEHAVIORS 7 OF 8
Sports and outdoors
Cycling
Fishing
Fitness
Golf and Tennis
Hiking and Camping
Hunting
Running
Winter Sports
Store types
Furniture Stores
High-End Retail
Home Improvement Stores
Low-End Department Stores
Membership Warehouse
Subscription services
Auto Insurance Online
Higher Education
Mortgage Online
Prepaid Debit Cards
Satellite TV
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22. Residential profiles
Expats: All & India
Likely to move
Rent homebuyer
Recent mortgage borrower
Recently moved
Seasonal and events
Fall Football (US)
Casual fan
Fan of 1 or more teams
Fan of 3 or more teams
Super fans
Travel
All frequent travelers
Business travelers
Business travelers (International)
Business travelers (US)
Casino vacations
Commuters
Cruises
Currently traveling
Family vacations
Frequent flyers
Leisure travelers
Personal travelers (International)
BEHAVIORS 8 OF 8
Personal travelers (US)
Planning to Travel
Intender (any destination)
Intender Australia
Intender Beach
Intender Brazil
Intender Dubai
Intender England
Intender France
Intender Germany
Intender Italy
Intender Las Vegas
Intender Los Angeles
Intender Mexico
Intender Netherlands
Intender New York
Intender Orlando
Intender San Francisco
Intender Spain
Intender Thailand
Returned from trip 1 week ago
Returned from trip 2 weeks ago
Timeshares
Used travel app (1 month)
Used travel app (2 weeks)
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