The document discusses leveraging human-computer synergy to make better decisions from big data. It argues that businesses are shifting from controlling data to analyzing uncontrolled external data. To succeed, they must embrace both analytics technologies and human judgment. The key is a strategic, tactical, and operational approach combining the speed and scale of computers with human intuition. Facts that emerge from data analysis can help organizations overcome fear of change and gain competitive advantages.

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Meeting Big Data
challenges in
Leadership with
Human-Computer
Synergy.
Presented by
Dr. Morten Middelfart, CTO

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Big Data
Data that exists in such large amounts
or in such unstructured form that it is
difficult to handle in the traditional
data warehouse or any other type of
database.
Right?

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From Control
to No Control

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From Control to No Control
Business Intelligence (BI)
Reporting, OLAP, and data mining
on data that are under our control.
“Analytics” starts where BI ends
Typically data will not be under our control.

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From How
to Who

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But also
Why

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From Control to No Control
No control over availability
No control over quality
Tipping point for me was 2012
Twenty years of BI, I found myself doing
more Analytics of data I did not control…

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From Control to No Control
Do you Fear
Change?

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What is Fear?

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What is Fear?

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Strategic
Tactical
Operational

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Strategic
Tactical
Operational

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14

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Facts Beat Fear
#HumanComputerSynergy
#FactBeatFear

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Strategic
Tactical
Operational

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The OODA Loop
KPI(s)

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The CALM Cycle
Decision Action
Search for additional Storyboard Mass-Comm.
Internal & External Other Communication
Knowledge Workflow Initiation
Modify Cycle
KPI(s)
Orientation Observation
Analytics Dashboards
Simulation Reporting
Data Mining Agents

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The CALM Cycle
Decision Action
Search for additional Storyboard Mass-Comm.
Internal & External Other Communication
Knowledge Workflow Initiation
Modify Cycle
KPI(s)
Orientation Observation
Analytics Dashboards
Simulation Reporting
Data Mining Meta-Morphing Agents

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The CALM Cycle
Decision Action
Search for additional Storyboard Mass-Comm.
Internal & External Other Communication
Knowledge Workflow Initiation
Modify Cycle
KPI(s)
Orientation Observation
Analytics Dashboards
Simulation Reporting
Data Mining Meta-Morphing Agents

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Strategic
Tactical
Operational

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Any number of
unintegrated features or
applications will slow you
down !
- or make you FAIL !

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It’s a
War

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It’s a War
Algorithms are already influencing (defining)
structured data
Scoring – the one number analysis
Credit Score, Klout -> Profiling
Algorithms are moving into unstructured,
uncontrolled data too…

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Synergy between humans

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Synergy between humans

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Synergy between humans

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Synergy between humans
Ideal

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Synergy between humans and computers
Ideal

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It’s a War: Human-Computer Synergy
Decision Action
Search for additional Storyboard Mass-Comm.
Internal & External Other Communication
Knowledge Workflow Initiation
Modify Cycle
KPI(s)
Orientation Observation
Analytics Dashboards
Simulation Reporting
Data Mining Agents

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It’s a War: Human-Computer Synergy
Decision Action
Search for additional Storyboard Mass-Comm.
Internal & External Other Communication
Knowledge Workflow Initiation
Modify Cycle
KPI(s) Ad-Hoc Agents
Orientation Desktop &
Observation
Analytics Dashboards
Mobile Notifications
Simulation Reporting
Data Mining Sentinel Mining Agents

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Strategic
Tactical
Operational

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Data
Available to Organization
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA
Concept. In Proc. of DOLAP, pp. 97–98, 2007.

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M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA
Concept. In Proc. of DOLAP, pp. 97–98, 2007.

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”Real World”
”Real World” Impacts
Impacts
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA ”Real World”
Concept. In Proc. of DOLAP, pp. 97–98, 2007. Impacts

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”Real World”
”Real World” Impacts
Impacts
Sentinel Sentinel
Sentinel
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA ”Real World”
Concept. In Proc. of DOLAP, pp. 97–98, 2007. Impacts

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Sentinel Sentinel
Sentinel
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA
Concept. In Proc. of DOLAP, pp. 97–98, 2007.

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Human-Computer Synergy
M. Middelfart and T.B. Pedersen. Using Sentinel Technology in
the TARGIT BI Suite. PVLDB 3(2): 1629–1632, 2010.

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It’s a War
Computers can semi- or fully guard our back
Primarily on Controlled Data
Humans can dedicate themselves more to
Analytics on Uncontrolled Data
What do (not just my own) customers prefer?
Which opinions are trending? Etc.

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Big Data Analytics:
Trends, Hype,
TimeLines

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“data is apolitical”
Marissa Mayer
CEO, Yahoo

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The New Frontier:
Meat
Computing

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Meat Computing
There is still such a thing as intuition
Most companies will be sampling
MEAT will make the most distinguishing
decisions what to sample or not to sample
#HumanComputerSynergy

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In Conclusion…

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Conclusion
Business Intelligence (BI)
Gives ”True North” through Reporting, OLAP,
and data mining.
Can be highly automated already today!
“Analytics” starts where BI ends
Typically data will not be under our control
therefore BIAS RULES!

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Beat Fear …

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Strategic
Tactical
Operational

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… and
Change the Game

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It's moreFun to
be a Pirate
than to join the navy
Steve Jobs, 1982.

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Info and Research can be found at:
targit.com/research
Twitter: @dr_morton
#HumanComputerSynergy
#FactBeatFear