How to increase added value and grow your client base by bundling your strengths in packaged services. Presentation given 28.10.2020 for online event Freelance Business Month (Oct'20).

1. How to increase added value and
grow your client base by bundling
your strengths in packaged services.
remi.maddens@crosscast.be
28.10.2020

2. Short
introduction

3. CrossCast talent matchmaker
CrossCast is a leading expert in providing marketing and
communication experts.
We run a talent pool of +2750 screened freelance
professionals and focus on operational marketing (getting
things done).
2020 was a difficult year in which we didn’t met our
expectations, but were spared from a steep dive in turnover
and will still do better than last year.

4. Focus on marketing and communication
copywriting (NL, FR, EN)
photography
graphic design
illustrators and
animation experts
proofreading & editing
SEO copywriting
technical writing
(re)translating
video marketing
...
webmastering
online analytics
conversion optimisation
email automation
ux / ui design
wireframing
chatbot design
functional analysis
basic webdevelopment*
frontend development**
…
online strategy
content marketing
e-commerce
marketing automation
social media
mobile marketing
online advertising/SEA
keyword research/SEO
CRO
project management
...
More (NL): https://crosscast.be/freelancers/op-tijdsbasis/

5. Modus operandi:
1) Time and material
2) Project basis
3) Academy
And from 2021
packaged or bundled
services to create more
added value for our
customers
Our clients and typical way of working

6. What is our
context today

7. What we noticed and didn’t feel good
❏ Today 70% of our turnover comes from time and material
=> constant pressure on pricing, limited added value, high competition
❏ Project-based work results in more interesting assignments, more
satisfied and loyal customers, a higher revenue
=> less price sensitivity, more added value, less competition
❏ We want more efficiency and effectiveness in our services
=> always back from scratch, no reusable methodologies, energy loss
❏ We observed limited use of collective knowledge CrossCast Talent Pool
=> no growth path for our talents ànd clients
We can
do better
Our
operational
genes
Yes, more
of this
New
insight

8. A very special year, with threats...

9. … but also opportunities
Think of a recession as a sharp curve on an auto
racetrack—the best place to pass competitors, but requiring
more skills than straightaways.
● The best drivers apply the brakes just ahead of the curve
(they take out excess costs),
● turn hard toward the apex of the curve (identify the
short list of projects that will form the next business
model),
● and accelerate hard out of the curve (spend and hire
before markets have rebounded).
Beyond the Downturn: Recession
Strategies to Take the Lead (2019)

10. Looking at our IT co-workers
Managed Services &
Web Hosting
industry trends in 2020
Copy what exist for
years in the IT-sector

11. Offering Services
in packs

12. SERVICE PACK 1: Virtual event marketing
The 4 core components of our VEM solution:
1) Marketing strategy
2) Full service execution
3) Technical platform
4) Campaign evaluation
Product Owner Jan
Pricing
between
€ 7.500 &
125.000

13. SERVICE PACK 2: Content Pack
The 4 core components of our content packs:
1) KWR & CRO-check to start and end with
2) Fix formats for higher efficiency
3) Well-defined end products with sharp pricing
4) Publishing in existing channel mix (handy tools)
Content Coordinator Els
Pricing
from €750 /
month

14. SERVICE PACK 3: Video Pack
The 4 core components of our video packs:
1) Concept, scenario and kpi-setting
2) Fix formats for higher efficiency
3) High qualitative equipment (blue keys, drone, stemmen, …)
Video Master Koert
Pricing from
€ 350/video
(min 10)

15. SERVICE PACK 4: Boost your team
The 4 core components of our video packs:
1) Proven methodology (open-source)
2) Injecting external knowledge
3) Co-creation sessions
4) Helping with implementation output
Service Expert Adeline
Pricing
from €
1750/pack

16. SERVICE PACK 5: Lead Generation Engine
The 4 core components of our LGE-oplossing:
1) Data analytics and dashboarding
2) Content production & distribution
3) Conversion automatisation and optimisation
4) Online promotion
SEO specialist James
Pricing
from €
2450/pack

17. Start today

18. More profits by packaging services

19. Start packaging your services today
Step 1: Evaluate how value aware your clients are
What’s the real reason people hire you?
Step 2: What can you offer?
But what can you offer that surprises them? That thrills and delights?
Step 3: Segment your service offering into a few packages
Offer the client what he asks for but more important what he really needs
Step 4: Test it
Start with delivering even more value to your clients today

20. Start today: any ideas?

21. Feedback ?

22. Contact - Questions
REMI MADDENS
Talent Matchmaker
+32 (0)477 99 99 81
remi.maddens@crosscast.be
CROSSCAST KANTOOR
Gaston Crommenlaan 8 bus 5
9050 Gent-Ledeberg
+32 (0)9 330 20 10
www.crosscast.be