Fashion PR Agencies London - Fashion Mode - fashionmode.co.uk

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The Fashion Mode sales team is professional and dedicated with experience of both UK and international retail markets. Responsive to the fast-moving industry we use the latest fashion forecasting services to keep abreast of trends and industry developments and are pro-active in constantly adding new retailers to our vast network of premium menswear, women wear and accessory accounts. Website: http://fashionmode.co.uk

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Fashion PR Agencies London - Fashion Mode - fashionmode.co.uk

  1. 1. FASHION MODE Fashion Mode is an integrated Sales and PR agency based in Shoreditch, London. We work with luxury RTW labels, premium fashion and accessory brands, offering tailored retail and communication campaigns. Creative and forward thinking, we pride ourselves on an impressive network of contacts including nationwide and international retailers, stylists and editors. Established in 2010, Fashion Mode has grown organically with the market demands and is experienced in launching new brands to market, international apparel labels to the UK and creating cutting-edge campaigns for established brands. From consumer events, fashion shows to web development and look book production, Fashion Mode is able to help. Pro-active and driven, Fashion Mode thrives on working with like minded designers and brands. Fashion Mode has the unique advantage of being able to synergise both Sales and PR strategies, so that both functions work to compliment each other and towards the same goal of progressing the brand. We are able to provide sales focused PR that supports all activity from brand launch, through to repositioning and sell through at retail, including digital PR to encourage click through’s for e-commerce sites
  2. 2. WHAT WE OFFER Sales – Consultancy, retail placement strategy, trade show representation, production advice PR – Editorial placement, celebrity product placement, events, digital marketing Creative Production – Look books, marketing material, POS
  3. 3. SALES The Fashion Mode sales team is professional and dedicated with experience of both UK and international retail markets. Responsive to the fast-moving industry we use the latest fashion forecasting services to keep abreast of trends and industry developments and are pro-active in constantly adding new retailers to our vast network of premium menswear, womenswear and accessory accounts. Our sales team boast 10 years of experience and has contacts within the most notable UK & European department stores as well as nationwide independents. The Fashion Mode sales team also has experience managing and conducting buys for franchisees. As is the policy with PR, we will look to work with you to develop a sales strategy that is tailored completely to your own label, one size does not fit all! We will also ensure that the strategy considers the long-term and continued growth for your brand. We are a small but dedicated team who have made a conscious decision to choose to work with brands that we personally love and would like to cultivate. Sales service includes, • • • • • • Professional, reliable brand representation throughout the year Bespoke sales strategy Production advice to address product-related issues Develop a client database that is conducive to long-term growth Nurture and develop relationships with key accounts Arrange trade show participation if required
  4. 4. PR - EDITORIAL PLACEMENT Fashion Mode will compile seasonal press releases for each collection to ensure all media coverage carries a consistent message that reflects the brand/label’s identity Editorial placement includes, • • • • • • • • All relevant titles including print, broadcast and digital mediums Designer profile pieces Brand news stories Fashion shoots - aspirational and essential for brand positioning Still life product led PR on shopping pages Trend pages – themes, colours etc Trade press – Relevant titles include Drapers, WWB, W Magazine, WGSN, Boutique Leveraging celebrity seeding to create coverage in celebrity lead stories
  5. 5. PR - CELEBRITY PRODUCT PLACEMENT At Fashion Mode we understand that product is budget, an investment and as such should not be given away without due consideration and a carefully planned strategy. We only put forward recommendations where we strongly believe the outcome will create positive opportunities. It is important that we choose the right celebrities to product place as this is a source of brand endorsement and negative associations can affect future product placement opportunities. Each item gifted is always tracked and we pro-actively search paparazzi images so we are able to leverage these opportunities and “sell in” each success placement to additional media We have a strong, established network of contacts that we use for product placement whether it be the celebrity themselves, agents, model bookers or stylists and we are always striving to develop this trusted network
  6. 6. PR - EVENTS Fashion Mode excel at producing professionally organised, creative events. The entire process from concept to completion is managed by an experienced, innovative team, which can involve logistics, sponsorship, sourcing venue, installations, entertainment, catering, event photography and gift bag sourcing etc • • • • • • Press Days Fashion Shows Collection/Product launches Store launches Press/Buyer meet and greets Blogger events
  7. 7. PR – DIGITAL MARKETING The digital world is fast paced and ever evolving. It is now such an important medium for consumer communications that all PR campaigns need to be fully integrated with digital and social media. Pro-active relationship development with key bloggers features heavily in out PR activity as these individuals becoming more and more influential in the industry. Key areas we focus on, • • • • Digital PR Strategic Digital development Social Networking Blogging
  8. 8. PR - CREATIVE PRODUCTION Fashion Mode is experienced in art direction and project management of look books, press images and creative materials. By using the right team of stylists, photographers and models we are successful in creating images that also get used for editorial purposes, increasing the return on investment of the photoshoot • • • • • Website design consultation Marketing materials POS Look books Press packs
  9. 9. FASHION MODE – TARGET MEDIA Women’s Consumer Vogue Harpers Bazaar Tatler Elle In Style Marie Claire Grazia Cosmopolitan Glamour Red Easy Living Hello OK Stylist Style 10 Magazine Monocle Lula Love Another Pop Wonderland i-D Dazed & Confused Rollacoster Wallpaper Super Super Mirage Weekend supplements / newspapers The Times Times Magazine Sunday Times Style Guardian Guardian Weekend Daily Telegraph Telegraph Magazine Stella Magazine Live Night & Day Daily Mail Weekend Observer Observer Woman Independent Independent Magazine Daily Mail You Live Daily Express S Magazine Fabulous Magazine Luxx (The Times) Ultra Travel (Sunday Telegraph) Metro Evening Standard ES Magazine Time Out The Scotsman Pulse Magazine
  10. 10. FASHION MODE – TARGET MEDIA Digital Vogue ElleUK GlamourUK HarpersBazaarUK InstyleUK MarieClaireUK Cosmopolitan UK Look Style Grazia Daily Dazed Digital Fashion156 Emerald Street Handbag My Daily Nowness Volt Business of Fashion Bridal You & Your Wedding Your Wedding Brides Cosmopolitan Bride Contract and loyalty titles (high end) Black Card Canary Wharf Centurion Add Lib City Life Cartier Polo Magazine Jaguar Magazine Up Street House ( Soho House Magazine) Luxure Bloggers The Clothes Whisperer Liberty London Girl Style Bubble Disney Rollargirl Be Frassy Fashion Fois Gras Kingdom of Style The Milk Maid Natalie Hartley
  11. 11. TOOLS & FEES Tools We would require the following assets from our clients: Sales and press sample collections Hard copy lookbooks Digital images lifestyle AND flat shots, ideally both high and low resolution Wholesale and retail price lists Product for gifting if applicable Fees A monthly retainer of £2500 would be charged for Sales Showroom & PR including editorial placement and celebrity product placement. All sales made will be charged at a 15% commission. Press open days are held twice a year and all clients contribute an equal share towards venue (if not held at showroom), invites, refreshments, flowers etc However there is no additional fee for being included in the press day unless client wishes to hold their own individual press day. Out of pocket expenses such as couriers are recharged monthly in arrears
  12. 12. CONTACT Sheela@fashionmode.co.uk Hayley@fashionmode.co.uk Hazel@fashionmode.co.uk Fashion Mode Third Floor 65-89 Tabernacle Street London EC2A 4BD Tel. 0207 253 8779 www.FashionMode.co.uk

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