McDonald's realized it needed to change its image due to perceptions of unhealthy food. It began offering salads, fruit, and publishing nutrition information to appear more healthy. It also discussed sourcing ingredients from farms to seem more sustainable. While most customers still want burgers and fries, offering healthier options improves McDonald's public relations and allows those who care about health to choose options. Similarly, funeral directors should offer "salad" or non-traditional options like natural burials alongside standard options to attract growing customer segments and not lose business to competitors.