Our mood board aims to attract the male market including sporty guys, models, athletes and average teenagers. Martial arts images were included to link to our advert concept. Ice cube images were chosen to convey that our product is cool and refreshing on the skin.

1. Mood board
Charlie Dan Bas Ozan

3. Why we chose these ideas
• We want our product to attract the male
market, whether you’re a sporty guy, model,
athlete or an average teenager we want you
to be attracted to our product. we’ve also
included martial arts images as they link into
our advert concept. The idea behind ice cube
images is to give off the effect that our
product is cool and cold on your skin.