2. The Colour light aqua blue and
ink gold. We chose these
colours because it shows a
calm and a dangerous part like
the yin and yam sign. This
means that when you use this
deodorant you will become two
with more power and energy
and the name Unleash kicks in
at this point as they both relate.
The colour dark black and
bright yellow. These colours
were chosen because it attracts
the customers of its brightness.
This means that our target
audience will be mass as black
is for men and yellow is for
unisex. The black and yellow
makes the customers feel the
positive energy i.e. calm from
the yellow and the black will
make them feel negative
energy i.e. unleashing the beast
within.

3. The colour burgundy red and dark
blue. The reason I chose these
two colours is because it matches
with the font colours perfectly
and they are vibrant. This means
that the elegant colours will
attract many customers, so the
blue and the red are known for
uniqueness and all other
deodorants tend to use black for
their body colours so this will be
unique and the odd one out.
The colour swirly green and silver
chrome. I have chosen these
because the green makes
customers feel its environmentally
friendly and the silver chrome
makes people feel it’s a quality
product and more expensive
than all others. So overall these
colours have two purposes and
advantages to themselves.