Introduction to Massive Open Online Course (MOOC), its business model and operational models, and its potential in global marketing presented by Ben Waxman, CEO of Intead
7. Business Models – Revenue Op@ons
• Selling
Directly
to
Students
• Credit
Hours
Charged
as
Tui7on
• Other
University’s
Courses
• Tes7ng
Services
• Selling
to
Other
Universi7es
• Licensing
Your
Courses
• Tes7ng
Services
• Selling
to
Corpora7ons
• Corporate
Recrui7ng
Services
• Selling
Sponsorships
8. Opera@onal Models – Skills You Need
• Course
Development
• The
Academic
Team
• Recruitment
Marke7ng
• Interac7ve
Content
Development
• Admissions
Marke7ng
• IT
Services
• Analy7cs
• IT
Services