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Protex Balti AS. Helena Almquist, Protex
- 1. Protex Balti AS A trusted partner of textile solutions to Scandinavian market
- 3. In 2007 Protex entered Estonian market through acquisitions
- 4. • Client portfolio consisted of up to 150 customers – most of them price sensitive with low potential • Different corporate cultures and and core processes • Internal resistance going from low value to high complexity production Protex fast growth brought many challanges
- 5. • Re-directing business portfolio towards technical customers, cooperation with research institutions. • Recruitment of competences to match new services – also from other industries • Mapping of bottle necks, unifying of core processes, quality policy/ action plan • Organizational culture: Full transparancy, learning, team work, projects cross depts. Key actions
- 7. Protex Tech is dominating company portfolio by turnover Protex Tech Protex Wear Technical sportswear Smart textile Technical textile Advanced R & D Work wear Uniforms Fashion Casual apparel Market for tech products is constantly growing. Tech 49% Tricot 24% Textile 15% Furniture 9% Other 3%
- 8. Example of customer portfolio Technical sportswear (Trimtex) Advanced R&D (Ragnarok) Smart textiles (Inervetions, Nokia ) Technical gear ( Hilleberg ) Fashion (FRENN )
- 9. Customers divided by country of origin Estonia 10% Norway 56% Sweden 16% Finland 16% Other 2% Scandinavian customers appreciate quality, short leadtime and high service and trust level
- 10. With Protex as partner, customers receive everyting from one convenient source 1(2) Development • Design, construction • Digitalization, grading, marker making • Technology • 8 full time employees Purchasing • Fabrics • Acessories (zippers, reflectors, ribbons etc)
- 11. With Protex as partner, customers receive everyting from one convenient source 2(2) Warehouse and logistical services • Makes it possible for client to purchase bigger quantities and save cost & lead time Advanced research & development • Protex is one of few companies in Northern Europe that can offer both development and mass production in smart textile • Project team based
- 12. Why Estonia? • Location • Scandinavian business culture • Investment friendly taxation • E-estonia • Progress, innovativeness
- 13. Thank you! Helena Almqvist, Managing Director +372 566 52 664, helena@protex.no Protex AS Eggavegen 20 N-7380 Ålen Norway P: +47 72 40 51 00 F: +47 72 40 51 02 protex@protex.no Protex Balti AS Akadeemia tee 33 12618 Tallinn Estonia P: +372 671 0720 F: +372 767 9491 protexbalti@protex.no Protex AS Sales Office Kjøpmannsgata 40 7011 Trondheim Norway Mob: +47 415 48 675 protex@protex.no