monsanto 09-20-05a

1) Corn is the highest value seed crop market in Iberia, driven by biotech varieties. Biotech corn varieties have increased their market share from 1998-2005. 2) While a 2006 CAP policy review may not significantly impact overall corn surface area, it could change the farming model to be more professional and entrepreneurial with integrated farm management and new technologies. 3) DEKALB corn brand equity has improved in Spain through initiatives like the re-launch, with increased awareness, positive image, and loyalty. Integration of seed and agricultural chemical businesses provides a competitive advantage through value-added farmer programs.