Topic: Monitoring Trends Resource Person: Devetanu Banerjee Intercollegiate Seminar on Leadership RD National College Date: 4th September 2013

1. INTERCOLLEGIATE SEMINAR ON LEADERSHIP
R.D. National College of Arts & Commerce & W.A. Science College
MONITORING TRENDS
September 4th 2013
Resource person: Mr. Devatanu Banerjee
1

2. Why monitor trends at all?

3. Monitoring trends has shaped
humans as a species

5. Monitoring Trends in the heavens
Knowledge of the weather and heavenly bodies
made you the ruler

6. Monitoring Trends in the heavens
Monitoring the stars allowed us to dominate the
seas

7. Monitoring Trends among other species
Monitoring migration patterns allowed you to
ensure your tribe survived

8. Monitoring natural resources
Monitoring river flooding made you a superpower

9. Monitoring trends has not only
helped us survive, but also
become the dominant species
on the planet

10. Who cares about history? ….
How is it relevant today?

11. The exciting lives we lead today (Stranger than Fiction)
Video available on next slide

12. Numbers and trends are all
around us …
and even today …. we use them
to survive and dominate

13. Quickly … what are the trends
that you are aware of?

14. Common Trends
• Stock Market
• Price Data
• Currency
• Consumables
• Spend Data
• Telephone Bill
• Dating Bill
• Dosti Wali Outstanding Bill
• Social Data
• Friends on Facebook
• Likes & Comments to a post

15. Common, yet not so critical to us now
• Climate & Ecology
• Rainfall
• Weather pattern
• Crop cycles
• Country /
Development Data
• Population
• Industrial Production
• Human & Infrastructure
Development
• Crime

16. Some trends closer home
• Personal
• Health
• Personality
• Skills
• Competence
• IQ
• EQ
• SQ
• Professional
• Enquiries
• Turn Around Time
• Website Visitors
• Customer Satisfaction
Rating
• Revenue per employee
• Educational
• Test scores
• Attendance
• Retention
• Interest
• Speed vs Accuracy

21. MONITORING TRENDS GIVE US
A BETTER PICTURE

22. How can data change your perspective (H. Rosling)
Video available on next slide

23. MONITORING TRENDS HELP US
UNDERSTAND MOTIVES

24. How events can shape behaviour (Freakonomics)
Video available on next slide

25. MONITORING TRENDS HELP US
TAKE DECISIONS

26. Why data is as important as intuition (Dan Gilbert)
Video available on next slide

27. MONITORING TRENDS HELP US
BE PREPARED

28. Seize the moment (Corporate Capules)
TIME
CHRONOS
CHAIROS
PHYSICAL TIME
DEVINE TIME

29. Seize the moment (Corporate Capules)
http://corporatecapsule.blogspot.in/2013/08/seize-moment.html

30. What has changed in the field of
monitoring trends?

31. Access to data
Personal Usage Data
Friends + Network Data
Public Data

32. Cloud Storage + Ad Sponsored Consumption

33. Branding of Trends
1. Nasdaq, NSE, MCX
2. Fortune 500 List
3. Gartner Hype Cycle
4. ET Super Brands
5. Fast Company’s top 10

34. Geographical Data (London District Data)

35. Interactive Data (Google Ripples)
Video available on next slide

36. Data Visualization (Smashing Magazines Pick)

37. Data Visualization
http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-approaches/

38. 2 EXAMPLES

39. Walmart
Beating the competition …
7 days at a time

40. Myth busting at Walmart
1. Sam Walton attributes much of his success to timely
decision making
2. His family style of management has meant that the
“group huddle” is where issues are flagged of very
early
3. Managers are encouraged to solve even the
smallest problems immediately
4. Thus the company has beaten its competition by
making small changes 7 days faster, over the
last 50 years

41. Michael Dell
Listening to the customer

42. The customer really knows best
1. After intense corporate to-and-fro, Michael Dell was called
back to the helm of Dell
2. The first thing he did was to ask his service desk managers to
write down their chronic issues on chits of paper
3. Urban legend has it that Michael would spend hours every
day with the chits spread out before him
4. He kept doing this until chits would not have the same
issue for more than one day
5. This policy of acting on data and trends has made Dell one
of the foremost service companies in the world

43. Why should you monitor trends?

44. SUMMARY
Monitoring Trends help YOU …
Get a Better Picture
Understand Motives
Be prepared
Take Decisions

45. But moreover …

46. Monitoring Trends let us know if
we are better off today than
we were yesterday …

47. … and whether we will be
better off tomorrow …

48. MONITORING TRENDS
GIVE US HOPE
“For I know the plans I have for you, declares the
LORD, plans for welfare …, to give you a future and a
hope.”
Jeremiah 29:11

49. Thank you
@devatanu
devatanu@dyworks.in
9323561715