We Know Media Brasil ppt

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We Know Media Brasil ppt

  1. 1. We know media<br />Antonio Wanderley<br />May 12th, 2011<br />
  2. 2. 2<br />We know media<br />
  3. 3. Main players/ advertising agencies role<br />3<br />Title of the presentation<br />Monitor Evolution; Brazil - total investment 2010<br />
  4. 4. Media penetration (11 DMAs)<br />4<br />Title of the presentation<br />TGI LATINA 2009 Wave I + II (Y10w12) v.02.12.2010 Personal Sample – Brazil (11 Metropolitan Regions) – Mediagraphics<br />TV past 7 days | Outdoor past 7 days | Radio listened yesterday AM+FM | Internet past 30 days | Magazine nº of readers throughout period | Newspapares nº of readers weekedays and weekends|PayTv past 7 days | Cinema past 30 days<br />
  5. 5. Share of Investment<br />Brazil: current overview<br />5<br />We know media<br />Monitor Evolution; Brazil - total investment 2010<br />
  6. 6. Ad investment evolution– Brazil (1990-Base 100)<br />The advertising industry has stagnated<br />6<br />Title of the presentation<br /> Increments during the 1990’s, in “waves”:<br />Economic growth opportunity<br /> Consumption explosion<br />Reduction in services<br />Stagnation – “Hangover”<br />
  7. 7. Internet penetration continued to increase<br />7<br />Title of the presentation<br />Source: GNETT, 16+ all locations<br />
  8. 8. The Internet in real numbers<br />8<br />Title of the presentation<br />Population<br />191,4MM<br />Internet users<br />67,45MM<br />45:43:10hrs<br />* People with Internet access within the country (households, schools, universities, work place, public locations, lanhouses). <br />Internet users: <br />home<br />42,2MM<br />Internet users: <br />home + work<br />46,8MM<br />Active users: <br />home + work<br />36,8MM<br />Active users: <br />home<br />28,6MM<br />* People who have accessed the Internet at least once in the past month. <br />Social media users<br />31,8MM<br />04:20:13hrs<br />Source: IBOPE Media Book – Jan Dec 2009<br />
  9. 9. Internet Advertising (Gross USD)<br />9<br />Title of the presentation<br />Source: IBOPE Monitor 2010<br />
  10. 10. Top Sites<br />10<br />Title of the presentation<br />Source: Netview Brazil Home + Work March 2011_Ranking-Brands<br />
  11. 11. Brazilians spent over 45 hrs online in Jan/10 showing a higher level of engagement in comparison to Europeans and North Americans. <br />Brazil: #1 in Time Spent Online<br />11<br />Title of the presentation<br />
  12. 12. Buyukkoten<br />12<br />Title of the presentation<br />
  13. 13. Orkut had already reached over half of the total Internet users in Brazil<br />In 15 months…<br />13<br />Title of the presentation<br />IBOPE Nielsen Online . Total Brazil<br />
  14. 14. YouTube had reached 1/3 of total home Internet users.<br />By Sept/06…<br />14<br />Title of the presentation<br />IBOPE Nielsen Online . Internet home Total Brazil<br />
  15. 15. the total audience of Facebook grew by 360%<br />Between Jun/09 and Jun/10…<br />15<br />Title of the presentation<br />IBOPE Nielsen Online . Internet home Total Brazil<br />
  16. 16. the total audience of Twitter grew by 169%<br />Between Jun/09 and Jun/10…<br />16<br />Title of the presentation<br />IBOPE Nielsen Online . Internet home Total Brazil<br />
  17. 17. Most influential – followed people<br />17<br />Title of the presentation<br />
  18. 18. Most influential – followed people<br />18<br />Title of the presentation<br />
  19. 19. Most of the top hashtags in Twitter in Brazil come from Television<br />Fact: <br />19<br />Title of the presentation<br />#CalaaBocaGalvão<br />#sandydevassa<br />#ZéMayerFacts<br />#cqc<br />#BBB11<br />#passione<br />#SandyFacts<br />#prasemprefenomeno<br />#trocadefamilia<br />#FifaworldCup<br />#casamentoreal<br />Source: My BuzzMetrics. <br />
  20. 20. 76% comment on TV programs through<br />20<br />Title of the presentation<br />7%<br />61%<br />16%<br />12%<br />48%<br />26%<br />30%<br />40%<br />61% use Messenger and 48% use Facebook to comment on TV programs <br />26% use cell phone text messages<br />Source: TV Social Study: Contact by e-mail, 870 adults who are part of the IBOPE Nielsen Online panel. April 2011<br />
  21. 21. The main types of programs they watch while surfing the Net are news related programs<br />76% of Internet users say they surf the Internet while watching TV<br />21<br />Title of the presentation<br />54%<br />Comment online about the program they are watching either on messenger or social site<br />76% including those people commenting using celular phones<br />Source: TV Social Study: Contact by e-mail, 870 adults who are part of the IBOPE Nielsen Online panel. April 2011<br />
  22. 22. 40,000 comments and 24hrs in Trending Topics<br />Case royal wedding: hashtag #royal wedding: <br />22<br />Title of the presentation<br />#casamentoreal<br />Over 40 mil comments, the hashtag #casamentoreal was the most used by Braziliand o group Twitter coments about the event. The success was so great that the hashtag stayed within the Trending Topics for almost 24 hours (within the top 10 most popular TT’s in Brazil since the lauchingof Twitter. <br />#Comments on the day of the event<br />140.000<br />Prince Harry, the groom’s brother, with his relaxed ways was amongst one of the most mentioned topics. <br />Terms that can initiate simultaneous actions within the social sites when the event is taking place..<br />PippaMidldleton, sister of the bride, was also very talked about due to her beauty. A hashtag named #bumbumdepippa was created in honor of the princess’ maid of honor. <br />Source: My BuzzMetrics. <br />
  23. 23. 23<br />Title of the presentation<br />
  24. 24. 24<br />Title of the presentation<br />THANK YOU!<br />

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