SlideShare a Scribd company logo
Thomas Bergmann, SAP Hybris
Global Industry Principal Automotive
Monetize Your Digitalization
Automotive Revenue Generation Through Vehicle
Ownership and Usage.
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Value
§ Direct Sales
§ Vehicle Marketplace
§ Social Marketing
§ CommercePlatform
§ Vehicle Sharing
Vehicle Sales
Business
§ Service Integration
§ Parts selection
§ Digital Content
§ DIY Marketplace
§ Predictive Analytics
Maintenance & Service
Parts Business
§ My Vehicle
§ Omni Channel Account
§ CommercePlatform
§ In-Car Integration IoT
§ Drivers Portal
Business
During Ownership
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Growth Expectations
Vehicle Sales
Business
Maintenance & Service
Parts Business
Business
During Ownership
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Transition Type
Vehicle Sales
Business
Maintenance & Service
Parts Business
Business
During Ownership
New Business
models
New Business
models
Process
improvement
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Potential
Vehicle Sales
Business
Maintenance & Service
Parts Business
Business
During Ownership
MARGIN / PRICE RATIO MARGIN / PRICE RATIO MARGIN / PRICE RATIO
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Every journey
is unique
and every point
of engagement
matters
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Night ride
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Sleep alert
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Select destination
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Once the engine is stopped ...
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Get the voucher
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Pay by manufacturer wallet
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Contextual Marketing
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Omni-Channel
INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Security Rewards
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
INTERNAL
Thomas Bergmann, SAP Hybris
Global Industry Principal Automotive
Monetize Your Digitalization
Automotive Revenue Generation Through Vehicle
Ownership and Usage.

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Monetize Your Digitialization Automotive Revenue Generation Through Vehicle Ownership and Usage

  • 1. Thomas Bergmann, SAP Hybris Global Industry Principal Automotive Monetize Your Digitalization Automotive Revenue Generation Through Vehicle Ownership and Usage.
  • 2. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Business Value § Direct Sales § Vehicle Marketplace § Social Marketing § CommercePlatform § Vehicle Sharing Vehicle Sales Business § Service Integration § Parts selection § Digital Content § DIY Marketplace § Predictive Analytics Maintenance & Service Parts Business § My Vehicle § Omni Channel Account § CommercePlatform § In-Car Integration IoT § Drivers Portal Business During Ownership
  • 3. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Growth Expectations Vehicle Sales Business Maintenance & Service Parts Business Business During Ownership
  • 4. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Transition Type Vehicle Sales Business Maintenance & Service Parts Business Business During Ownership New Business models New Business models Process improvement
  • 5. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Potential Vehicle Sales Business Maintenance & Service Parts Business Business During Ownership MARGIN / PRICE RATIO MARGIN / PRICE RATIO MARGIN / PRICE RATIO
  • 6. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Every journey is unique and every point of engagement matters
  • 7. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Night ride © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  • 8. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Sleep alert © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  • 9. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Select destination © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  • 10. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Once the engine is stopped ...
  • 11. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Get the voucher
  • 12. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Pay by manufacturer wallet
  • 13. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Contextual Marketing
  • 14. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Omni-Channel
  • 15. INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Security Rewards © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  • 17. Thomas Bergmann, SAP Hybris Global Industry Principal Automotive Monetize Your Digitalization Automotive Revenue Generation Through Vehicle Ownership and Usage.