This document discusses location-based advertising strategies for different target audiences. It outlines approaches for high schools, universities, food courts near universities, student dorms, business centers, parking lots, shopping malls, and swimming pools. Key details provided on each location include statistics on reach and customer demographics. The document also discusses using a combination of below-the-line (BTL) activations, social media integration, online advertising, and billboards for campaigns targeting young people aged 14-24 at schools and universities. Lastly, it outlines social media services and best practices for engagement and crisis management.

3. Location
Based
Advertising
Social Media
Target
Based
Advertising

5. Location based advertising
High
schools
Universities
Food court
universities
Student
dorms
Business
Centers
Parking lots
Residential
Area
Shopping
malls
Swimming
pools

6. High schools
Facts & Figures
305 high schools nationwide
Reach: 183.000
Profile: youngsters, 14 – 18
years old

7. Universities
Facts & Figures
55 universities nationwide
Traffic: 378.763
Profile: youngsters, 18 – 24 years
old

8. Food court universities
Facts & Figures
11 food courts in Bucharest
Total capacity: 4.500
students
Profile: youngsters, 18 – 24
years old

9. Student dorms
Facts & Figures
67 dorms in Bucharest
Reach: 31.000 students
Profile: youngsters, 18 – 24
years old

10. Business centers
Facts & Figures
27 business centers in
Bucharest
Reach: 30.000
Profile: professionals,
medium and high income,
25 – 55 years old

11. Parking lots
Facts & Figures
14 parking lots in Bucharest
Capacity: 3.000
Profile: professionals, medium
and high income, 25 – 55 years
old

12. Shopping malls
Facts & Figures
8 shopping malls in Bucharest
Traffic: 223.070
Profile: middle and upper middle
class

13. Swimming pools
Facts & Figures
FASK
First Aid Summer Kit
20 swimming pools in Bucharest
Traffic: 15.000 / weekend
Profile: middle and upper middle
class

14. Additional services on request
Location based advertising
ServicesRecruitment
Training
Logistics
Art and
Production
Consultancy
Qualitative
reports

16. BTL mechanism Social Media component
Billboards Online advertising
360 campaign
14 – 24 years old

17. Facts & Figures
Reach: 183.000 high school students and 378.763 university
students
Profile: youngsters, 14 – 24 years old, early adapters

18. Inside high schools and universities, we develop an
integrated promotional campaign, in order to engage
the youngsters, guarantee the results and exceed the
objectives.
Due to the our experience in this target group, the
most relevant channels to reach their areas of interest
are BTL activations, social media integration, online
advertising and billboards.

20. Social Media
In various situations, social media is
employed as ATL, mainly based on volume
exposure
Social Media reveals remarkable ROI only if
proper used
Engagement comes first, strictly related to
relevance

21. Services:
 Consultancy
 Art & Production
 Daily updates
 Technical Development
Social
Media
Facebook
Twitter
Youtube
LinkedIn

22. Page creation
Build content
identity
Fan gathering
- Direct like ads
- Sponsored
stories
Maintenance
- Posting
-Commenting
- Responding
Fan
engagement
- Apps (strategy
/ mechanics /
regulations /
development)
- Engagement
posts
Crisis
management
- Custom
analyze
- Define
solutions
- Respond (7/7)
*applicable to all online environments

23. • Build content identity
• Daily posts
• Engagement
Masculan Condoms strategy
• Comments
• Responds
• Game app