Local business searches are growing dramatically, surpassing 100B in 2013. Facebook alone drives 645 million monthly visits to local pages, predominantly from search. However, these local pages are far from accurate when it comes to contact details and geo coordinates (lat/longs). But 78 percent of local-mobile business searches result in a purchase. As a result, retail locations must be optimized for local business search as well as customer engagement and discovery. Speaker: Rob Reed, founder, MomentFeed

1. Optimizing Your Locations for Search, Engagement, and Discovery

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Optimizing Your Local Assets for...

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Source:
“78% of consumers doing mobile, local
business searches will make a purchase”
Local Business Search: Mobile Apps

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Popular Local Search Categories
Source:

5. 38.898748, -77.037684
1600 Pennsylvania Ave.,
Washington, DC

6. PinSync: Local Page Optimization
Actual Walmart Location
Walmart Facebook Page
Accurate Listing DataAccurate Listing Data

7. PinSync: Local Page Optimization
Actual Walmart Location
Walmart Google+ Local Page
Accurate Listing DataAccurate Listing Data

8. 8
PinSync: Local Page Optimization
Actual Walmart LocationActual Walmart Location
Inaccurate Walmart
Lat/Long
Inaccurate Walmart
Lat/Long

9. PinSync: Local Page Optimization
Actual Walmart Location
Walmart Foursquare Venue
Inaccurate Listing DataInaccurate Listing Data

10. 10
PinSync: Lat/Long Optimization
20,285 LOCATIONS
4,448 MILES
OFF IN THE AGGREGATE BY...

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Optimizing Your Local Assets for...