This document provides 3 reasons to add georelevance to marketing: 1. Most users have local intent in their searches and expect local results, so marketing should focus on local audiences and contexts. 2. Location targeting can be useful, but geo-relevant content that is inspired by where users are provides more value. 3. Marketing should be audience-centric rather than focused on the marketer, so optimizing all content and channels for local context through local content optimization (LCO) can deliver a personalized experience to better serve potential customers.