2. Rolling Stone magazine was the starting place for
many famous writers including Hunter S.
Thompson, Cameron Crowe, Lester Bangs, Greil
Marcus and many more.
• 1967 – Rolling Stone Magazine is Throughout its history Rolling Stone has featured
founded by Jann Wenner, a rock top Hollywood actors, musicians and other
music journalist based in San famous personalities on its covers. According to
Francisco. the book “1,000 Rolling Stone Covers,” compiled
by the magazine‟s editors, Mick Jagger is the
• 1969 – After only 2 years in circulation, it is leader in most Rolling Stone magazine covers
widely recognised that Rolling Stone is with 27 total.
the best magazine of its type in the
world. Rolling Stone magazine lead the way on many
now standard magazine industry practices
• 1989 – The parent company of Rolling Stone, including writing, photography and politics.
Straight Arrow Publishers, is now
worth an estimated $250 million, over
thirty thousand times what it was
worth back in „67.
This cover featuring John
• 1990 onwards – Rolling Stone is still one of the Lennon and Yoko Ono,
biggest magazines available in general, from 1981, is one of the
and on average sells over 1 million most controversial issues
copies a month. of Rolling Stone, due to
the nudity. Despite this,
this was the first ever issue
of Rolling Stone to
completely sell out.

3. The language and typeface used is
very formal, mainly in order to
promote the event to the audience.
Main photo covers title, showing the
importance of the article from which
Skyline, shows readers what other
the photo is from is large.
artists are mentioned inside,
The masterhead, the makes you want to read it.
main aspect of the front
cover, stays the same
colour and typeface Selling Line/Strap-line
through virtually every
issue, showing its
This „kicker‟ can serve as an
consistency.
introduction to an article, as
to entice the reader in and
The background is white, not want to read more on it. The
just putting a lot more fact it is in a black box on a
emphasis and attention on white background makes it
the image of Bob Dylan, but stand out and just as
it also makes the magazine noticeable as the main
stand out compared to other image.
music magazines available.
Due to its simple design, it
looks professional.
The main
The main photo of Bob
headline/cover-line is
Dylan is in black and white –
the fact that the only colour the main focal point for
is coming from the title the reader. This is what
makes the imagery seem the target audience are
formal and much more old- meant to be appealed by.
fashioned, which is easier on
the eye than loads of colours
spread across a page.

4. The use of a specific date
tells you how old or new
the magazine is to a very
The use of a red masterhead
accurate measure.
makes the title CONTENTS
stand out and also is one of
the main focal points on the
page, which makes the Sub-headings used to split
contents page easier to find. the contents into different
sections and make the
The use of the page magazine look more easy to
number on the photo is read, cleaner and
to entice readers to look professional.
at those articles, as the
photos are there to catch
the eye in the first place. The various articles use
a bold title and a formal
The use of images of typecast, making them
different size is look more professional
indicating what might and much easier to read.
be of more importance
to the reader. Bigger
the image, the more
expected interest inn The line is there to split
that article. the sections; give the
Here is the page number, magazine a cleaner
magazine name and website. more professional feel.
These are here so that if the
reader be lost, he can use the
contents to match up the page The use of a white
number. The website will be background continues
there to continuously remind the simple traditions
you to have a look until you shown from the front
eventually do. cover.

5. Note: This is only the first page of this
article, and I could not get any more
imagery of it.
The use of black
and white images,
as on the front
cover I analysed,
creates a sense of
formality and
professionalism, as
The photo‟s main well as an old
focus seems to be fashioned ideal.
this man in the
foreground, The title is in all
suggesting that it is capitals – showing the
him who the article seriousness behind
is focused on. His what is to come. It is
image goes across also in a very formal
both pages, font, which is used
showing his throughout the
dominance in the magazine, showing its
picture. consistency.
This sub-heading
gives the reader a
bit of a teaser into
the article they are
The page number, title and website are still on about to read,
the bottom corner of each page, showing its making them want
consistency to make you visit the webpage. to read on.