Module 6 - The Lumineers
•
0 likes•195 views
The Lumineers are a band that takes music back to simplicity rather than looking for a new digital sound. The summary discusses how musicians need to embrace social media to promote their music and get their name out there. It then evaluates The Lumineers based on five social media tips, finding that they meet most of the tips around engaging fans, sharing meaningful content, and posting consistently, helping explain their success.
Report
Share
Report
Share
Download to read offline
Recommended
General Assembly: Spotify Presentation
This presentation was for a project in General Assembly's Product Management Immersive. This is a presentation on how Spotify can enhance its current social capabilities.
Snoh PPT FINAL
This document outlines a digital marketing campaign for artist Snoh Aalegra to build her platform and increase exposure. The goals are to grow her social media presence, feature her music on tracks by producer No I.D., and increase visibility through online, radio, and TV promotion. The campaign involves redesigning her website and boosting engagement on YouTube, SoundCloud, and social media. It also includes releasing two singles supported by music videos to generate buzz leading up to the October release of her EP "There Will Be Sunshine" and a companion long-form visual project. Fashion and lifestyle blogs will be approached to help establish her image within those industries.
2NE1_Profile_140825_(ENG)
2NE1 is a popular South Korean girl group formed in 2009 consisting of CL, Minzy, Dara, and Bom. They debuted with the single "Fire" and have since released multiple EPs and albums. Some of their hit singles include "I Don't Care", "Go Away", and "I Am the Best". The group has won several awards and has had commercial success in South Korea as well as in Japan and other Asian markets. They have embarked on two world tours to promote their music globally.
The Art of Social Music
This slide deck is an introduction to the impact social digital practices are having on the music industry. The slides consider how artists create, perform and engage about their music and social issues with fans. Social music for social change is also considered.
Pitch scarlet new
This document outlines a proposal for a pop music magazine called "Top of the Pops" that will provide information on new music, upcoming concerts, interviews with artists, and a free song download each month to entertain and inform its primary audience of 14-18 year olds. It will have a glossy cover with matte pages and feature various artists through photos, articles and social media promotion to be created using programs like Photoshop with help from photographers, models and sponsors.
Nekronaut Media Plan 2014
Albert Mendoza, known by his stage name Nekronaut, is a 25-year old music producer and DJ from Los Angeles who creates trance and electronic dance music. He has been active for 2 years and is releasing his first album in May 2014. The document provides details on Nekronaut's background and mission, a SWOT analysis, information on his target audience and competition, marketing objectives, and a budget and strategies for promoting the album release.
Business plan inc Cheeky Promo July 15
Are you passionate about music, the arts, youth, education, empowerment, employment, community...? I'm looking for people to help me with my plans. You can email me, Rupert Cheek, at info@cheekypromo.com
Media studies research task website analysis
The document analyzes and summarizes marketing strategies used on websites for three rap artists: Freddie Gibbs, The Underachievers, and The Flatbush Zombies. For Freddie Gibbs' website, it highlights promoting new music and maintaining an independent image. For The Underachievers, it discusses using a letter discussing their beliefs and goals to build an interactive media platform. For The Flatbush Zombies, it notes prominently featuring a new music video to promote their upcoming album across the website experience.
Recommended
General Assembly: Spotify Presentation
This presentation was for a project in General Assembly's Product Management Immersive. This is a presentation on how Spotify can enhance its current social capabilities.
Snoh PPT FINAL
This document outlines a digital marketing campaign for artist Snoh Aalegra to build her platform and increase exposure. The goals are to grow her social media presence, feature her music on tracks by producer No I.D., and increase visibility through online, radio, and TV promotion. The campaign involves redesigning her website and boosting engagement on YouTube, SoundCloud, and social media. It also includes releasing two singles supported by music videos to generate buzz leading up to the October release of her EP "There Will Be Sunshine" and a companion long-form visual project. Fashion and lifestyle blogs will be approached to help establish her image within those industries.
2NE1_Profile_140825_(ENG)
2NE1 is a popular South Korean girl group formed in 2009 consisting of CL, Minzy, Dara, and Bom. They debuted with the single "Fire" and have since released multiple EPs and albums. Some of their hit singles include "I Don't Care", "Go Away", and "I Am the Best". The group has won several awards and has had commercial success in South Korea as well as in Japan and other Asian markets. They have embarked on two world tours to promote their music globally.
The Art of Social Music
This slide deck is an introduction to the impact social digital practices are having on the music industry. The slides consider how artists create, perform and engage about their music and social issues with fans. Social music for social change is also considered.
Pitch scarlet new
This document outlines a proposal for a pop music magazine called "Top of the Pops" that will provide information on new music, upcoming concerts, interviews with artists, and a free song download each month to entertain and inform its primary audience of 14-18 year olds. It will have a glossy cover with matte pages and feature various artists through photos, articles and social media promotion to be created using programs like Photoshop with help from photographers, models and sponsors.
Nekronaut Media Plan 2014
Albert Mendoza, known by his stage name Nekronaut, is a 25-year old music producer and DJ from Los Angeles who creates trance and electronic dance music. He has been active for 2 years and is releasing his first album in May 2014. The document provides details on Nekronaut's background and mission, a SWOT analysis, information on his target audience and competition, marketing objectives, and a budget and strategies for promoting the album release.
Business plan inc Cheeky Promo July 15
Are you passionate about music, the arts, youth, education, empowerment, employment, community...? I'm looking for people to help me with my plans. You can email me, Rupert Cheek, at info@cheekypromo.com
Media studies research task website analysis
The document analyzes and summarizes marketing strategies used on websites for three rap artists: Freddie Gibbs, The Underachievers, and The Flatbush Zombies. For Freddie Gibbs' website, it highlights promoting new music and maintaining an independent image. For The Underachievers, it discusses using a letter discussing their beliefs and goals to build an interactive media platform. For The Flatbush Zombies, it notes prominently featuring a new music video to promote their upcoming album across the website experience.
Buyer Persona
A buyer persona profile for the aspiring music marketing & entertainment public relations practitioner.
How Singers & Songwriters Can Build a Social Media Following
Are you a singer or songwriter looking to establish your presence on social media? Learn how to network and promote yourself in and beyond the music and audio space with this eBook.
Anthem lights comm2f00
This document discusses the Christian pop group Anthem Lights and their use of social media to engage with fans and promote their music. It outlines their online presence on platforms like Facebook, YouTube, Twitter and Instagram. It also describes how they are able to connect with their target audience of teenagers and young adults through sharing meaningful content and messages online as well as promoting their music, tours and merchandise. They regularly post behind-the-scenes content and encourage fans to support other artists in order to build a sense of community among their followers.
COMM 2F00- Lorde Media Presentation
Lorde is a 17-year-old singer and songwriter from New Zealand who released her debut album "Pure Heroine" in 2013. She draws musical influences from soul artists and cites songwriters as lyrical inspirations. Lorde gained popularity through her hit single "Royals" and has since won several awards including Grammys. She maintains frequent communication with her large social media fan following while continuing to develop her unique artistic style.
Secondary Target Audience Research
The document summarizes secondary research conducted on the target audience for a pop music video. It looks at popular pop artists online, websites discussing pop music demographics, concert audiences, music listening habits by age and gender, social media usage, and other sources. The research finds that the primary target audience is females ages 14-24, who are heavily influenced by social media and brand themselves after their favorite pop stars. This audience shops frequently at mainstream stores and is a major force in music purchases and concert attendance.
Lo4 pro forma(3)
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...
The document introduces Life in Your Living Room (LiYLR), which aims to fulfill all six human needs of fulfillment through hosting gatherings in local living rooms. It provides a 12-step guide for hosting a 3-hour LiYLR event, which includes preparing the space, welcoming guests, live music performances, discussions on social projects, and an informal jam session. The goal is to inspire meaningful local connections and empower community members through art and action starting in individual living rooms and spreading globally.
How to Make Rock Music Cool with Generation Z
An essay on making rock cool with Generation Z. This was a Gap Jumpers Essay that received a recommendation from Rob Campbell of Weiden + Kennedy
Knife Party Campign
Knife Party is an electronic music duo known for producing electro house and dubstep music. Their most recent album, "Abandon Ship", was released in 2014 while their most recent single, "Harpoon", came out in 2018. The music video for "Harpoon" takes place in a game boy where the protagonist must escape by winning a dance-off. Knife Party relies on social media and YouTube to help construct their image and promote their lively, electronic style of music to teenage and young adult audiences.
Business show and tell
Sony Music uses 4 trends in the music industry: online marketing, visual themes, content innovation, and artist brand management. They successfully applied these strategies to Jolin Tsai's album "What A Life" through elements like music videos, album artwork, and social media. However, they failed to launch singer Nickthereal as an idol due to contradictions between her private life and public image that made her seem inauthentic compared to K-pop artists at the time. Overall, Sony Music's strategic use of new trends helped boost the careers of artists like Jolin Tsai.
Smerechniak_Luke_MB_PB1_2022-06Copy.pptx
This document provides an overview of Luke Smerechniak's personal brand exploration. It outlines his passions for music and sports. His goals include learning more about songwriting and acquiring a record deal by 2025 to achieve a successful music career by 2028. It identifies his target audiences of record label executives and outlines his skills, such as creativity and adaptability. It also examines competition and provides a plan for networking, marketing, and professional development to pursue a career in the music industry.
How to get your first 1000 sound cloud followers in 16 steps
This document provides 12 tips for promoting music on SoundCloud. It recommends regularly creating high quality music, building connections with other musicians on social media to help promote each other's work, using Google Plus communities and Facebook groups to share new music, adding useful tags to make music easily searchable, leaving meaningful comments and collaborating with connections by sharing audiences. It also suggests remixing popular songs, publishing DJ mixes, getting involved in online music forums, developing a consistent logo, DJing locally, and optimizing SoundCloud descriptions. The overall goal is to engage other musicians and grow audiences through social promotion networks.
Draft article finale
This Q&A focuses on artist J Blaze and provides insights into his background and career. Some key points covered include:
- J Blaze is originally from Birmingham and was inspired to get into music by Tupac Shakur due to his motivational influence.
- He faces challenges with exposure when first starting out in the music scene but finds motivation from the positive reaction to his music.
- His signature is a golden microphone he saved for years that symbolizes the richness of his music.
- He recommends fans look out for the song "DreamChaser" on his new album.
Music Campaign Presentation
The music campaign for the group LSD, consisting of artists Labrinth, Sia, and Diplo, uses bright colors and whimsical elements across its website, album artwork, and music video to promote a message of individuality. While the three products are largely consistent in conveying the group's fantasy-like world and upbeat pop genre, some elements like the cartoon characters are not fully connected. Overall, the campaign successfully links the products and ideology, but may not have reached a wide enough audience to be termed a total success.
Media pitch
Faith is a new female indie/folk artist being promoted. Her style is vintage rock appealing to young women aged 16-25. She is being promoted as not just a singer but a brand, including a clothing line. Her album and website must promote this brand. The website will follow conventions like other artists' sites, using social media and links to her clothing. Two song options are being considered for her music video, which will be filmed in black and white to fit her style. The target audience is males and females aged 16-25, who will be reached through channels they follow like magazines and websites.
Social media music industry presentation081413
This document discusses the importance of social media in the modern music industry. It provides background on how social media has changed music promotion from focusing on physical distribution of CDs to online sharing and engagement. Industry experts recommend maintaining social media presences, listening to fans, and staying interactive as best practices. The document also summarizes interviews with music professionals who emphasize authenticity and protecting brands on social media. It concludes by advising musicians to remain relevant, connected, and fresh through social networking.
Why Millennials Listen to Crap Music
The music industry is changing a lot. It has to. Innovation, behaviour, insights, quality... And millennials are mostly responsible for that. Presentation being part of the Project 1001 - the conclusions after listening to all the albums from '1001 albums to hear before you die'
TBP M6.2 Laura McHugh
The document provides an overview of the country music group The Band Perry and their engagement with fans through social media and concerts. It discusses their rise to fame in 2010 with their first two albums, their focus on family and passion for music. It also outlines their active presence on Twitter, Instagram, and other platforms where they aim to connect with fans by sharing personal photos and comments to appear genuine. Their concerts are noted for the energy and emotion that helps fans feel personally connected to the band members.
Creative Concepts Module
This document provides information about an upcoming young soul band called 3 Spirits. It introduces the three band members - Audrey the lead singer from Zimbabwe, Keith the drummer from Liverpool, and Kaleb the pianist. It outlines their backgrounds and musical experiences. It then discusses the band's upcoming album including track listings and artwork. Marketing strategies are proposed that include music videos, advertising, merchandise, launch parties, and touring plans over 5 years to build their fanbase in the UK, Europe and USA. Cost projections are provided for these marketing activities.
Best gifts for_musicians
Mohr Publicity is promoting social media services as gifts for musicians, including adding 10,000 Twitter followers, 500 Facebook likes, 5,000 YouTube views, and Instagram followers. These services aim to boost musicians' social status and popularity online by rapidly increasing their counts. The document recommends these gifts that can be purchased and delivered quickly through Mohr Publicity for under $50 as sure to delight musicians.
More Related Content
Similar to Module 6 - The Lumineers
Buyer Persona
A buyer persona profile for the aspiring music marketing & entertainment public relations practitioner.
How Singers & Songwriters Can Build a Social Media Following
Are you a singer or songwriter looking to establish your presence on social media? Learn how to network and promote yourself in and beyond the music and audio space with this eBook.
Anthem lights comm2f00
This document discusses the Christian pop group Anthem Lights and their use of social media to engage with fans and promote their music. It outlines their online presence on platforms like Facebook, YouTube, Twitter and Instagram. It also describes how they are able to connect with their target audience of teenagers and young adults through sharing meaningful content and messages online as well as promoting their music, tours and merchandise. They regularly post behind-the-scenes content and encourage fans to support other artists in order to build a sense of community among their followers.
COMM 2F00- Lorde Media Presentation
Lorde is a 17-year-old singer and songwriter from New Zealand who released her debut album "Pure Heroine" in 2013. She draws musical influences from soul artists and cites songwriters as lyrical inspirations. Lorde gained popularity through her hit single "Royals" and has since won several awards including Grammys. She maintains frequent communication with her large social media fan following while continuing to develop her unique artistic style.
Secondary Target Audience Research
The document summarizes secondary research conducted on the target audience for a pop music video. It looks at popular pop artists online, websites discussing pop music demographics, concert audiences, music listening habits by age and gender, social media usage, and other sources. The research finds that the primary target audience is females ages 14-24, who are heavily influenced by social media and brand themselves after their favorite pop stars. This audience shops frequently at mainstream stores and is a major force in music purchases and concert attendance.
Lo4 pro forma(3)
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...
The document introduces Life in Your Living Room (LiYLR), which aims to fulfill all six human needs of fulfillment through hosting gatherings in local living rooms. It provides a 12-step guide for hosting a 3-hour LiYLR event, which includes preparing the space, welcoming guests, live music performances, discussions on social projects, and an informal jam session. The goal is to inspire meaningful local connections and empower community members through art and action starting in individual living rooms and spreading globally.
How to Make Rock Music Cool with Generation Z
An essay on making rock cool with Generation Z. This was a Gap Jumpers Essay that received a recommendation from Rob Campbell of Weiden + Kennedy
Knife Party Campign
Knife Party is an electronic music duo known for producing electro house and dubstep music. Their most recent album, "Abandon Ship", was released in 2014 while their most recent single, "Harpoon", came out in 2018. The music video for "Harpoon" takes place in a game boy where the protagonist must escape by winning a dance-off. Knife Party relies on social media and YouTube to help construct their image and promote their lively, electronic style of music to teenage and young adult audiences.
Business show and tell
Sony Music uses 4 trends in the music industry: online marketing, visual themes, content innovation, and artist brand management. They successfully applied these strategies to Jolin Tsai's album "What A Life" through elements like music videos, album artwork, and social media. However, they failed to launch singer Nickthereal as an idol due to contradictions between her private life and public image that made her seem inauthentic compared to K-pop artists at the time. Overall, Sony Music's strategic use of new trends helped boost the careers of artists like Jolin Tsai.
Smerechniak_Luke_MB_PB1_2022-06Copy.pptx
This document provides an overview of Luke Smerechniak's personal brand exploration. It outlines his passions for music and sports. His goals include learning more about songwriting and acquiring a record deal by 2025 to achieve a successful music career by 2028. It identifies his target audiences of record label executives and outlines his skills, such as creativity and adaptability. It also examines competition and provides a plan for networking, marketing, and professional development to pursue a career in the music industry.
How to get your first 1000 sound cloud followers in 16 steps
This document provides 12 tips for promoting music on SoundCloud. It recommends regularly creating high quality music, building connections with other musicians on social media to help promote each other's work, using Google Plus communities and Facebook groups to share new music, adding useful tags to make music easily searchable, leaving meaningful comments and collaborating with connections by sharing audiences. It also suggests remixing popular songs, publishing DJ mixes, getting involved in online music forums, developing a consistent logo, DJing locally, and optimizing SoundCloud descriptions. The overall goal is to engage other musicians and grow audiences through social promotion networks.
Draft article finale
This Q&A focuses on artist J Blaze and provides insights into his background and career. Some key points covered include:
- J Blaze is originally from Birmingham and was inspired to get into music by Tupac Shakur due to his motivational influence.
- He faces challenges with exposure when first starting out in the music scene but finds motivation from the positive reaction to his music.
- His signature is a golden microphone he saved for years that symbolizes the richness of his music.
- He recommends fans look out for the song "DreamChaser" on his new album.
Music Campaign Presentation
The music campaign for the group LSD, consisting of artists Labrinth, Sia, and Diplo, uses bright colors and whimsical elements across its website, album artwork, and music video to promote a message of individuality. While the three products are largely consistent in conveying the group's fantasy-like world and upbeat pop genre, some elements like the cartoon characters are not fully connected. Overall, the campaign successfully links the products and ideology, but may not have reached a wide enough audience to be termed a total success.
Media pitch
Faith is a new female indie/folk artist being promoted. Her style is vintage rock appealing to young women aged 16-25. She is being promoted as not just a singer but a brand, including a clothing line. Her album and website must promote this brand. The website will follow conventions like other artists' sites, using social media and links to her clothing. Two song options are being considered for her music video, which will be filmed in black and white to fit her style. The target audience is males and females aged 16-25, who will be reached through channels they follow like magazines and websites.
Social media music industry presentation081413
This document discusses the importance of social media in the modern music industry. It provides background on how social media has changed music promotion from focusing on physical distribution of CDs to online sharing and engagement. Industry experts recommend maintaining social media presences, listening to fans, and staying interactive as best practices. The document also summarizes interviews with music professionals who emphasize authenticity and protecting brands on social media. It concludes by advising musicians to remain relevant, connected, and fresh through social networking.
Why Millennials Listen to Crap Music
The music industry is changing a lot. It has to. Innovation, behaviour, insights, quality... And millennials are mostly responsible for that. Presentation being part of the Project 1001 - the conclusions after listening to all the albums from '1001 albums to hear before you die'
TBP M6.2 Laura McHugh
The document provides an overview of the country music group The Band Perry and their engagement with fans through social media and concerts. It discusses their rise to fame in 2010 with their first two albums, their focus on family and passion for music. It also outlines their active presence on Twitter, Instagram, and other platforms where they aim to connect with fans by sharing personal photos and comments to appear genuine. Their concerts are noted for the energy and emotion that helps fans feel personally connected to the band members.
Creative Concepts Module
This document provides information about an upcoming young soul band called 3 Spirits. It introduces the three band members - Audrey the lead singer from Zimbabwe, Keith the drummer from Liverpool, and Kaleb the pianist. It outlines their backgrounds and musical experiences. It then discusses the band's upcoming album including track listings and artwork. Marketing strategies are proposed that include music videos, advertising, merchandise, launch parties, and touring plans over 5 years to build their fanbase in the UK, Europe and USA. Cost projections are provided for these marketing activities.
Best gifts for_musicians
Mohr Publicity is promoting social media services as gifts for musicians, including adding 10,000 Twitter followers, 500 Facebook likes, 5,000 YouTube views, and Instagram followers. These services aim to boost musicians' social status and popularity online by rapidly increasing their counts. The document recommends these gifts that can be purchased and delivered quickly through Mohr Publicity for under $50 as sure to delight musicians.
Similar to Module 6 - The Lumineers (20)
How Singers & Songwriters Can Build a Social Media Following
How Singers & Songwriters Can Build a Social Media Following
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...
How to get your first 1000 sound cloud followers in 16 steps
How to get your first 1000 sound cloud followers in 16 steps
Module 6 - The Lumineers
- 2. Who Are They? “Where most bands these days look for that new, original sound to enhance the digital revolution, 'The Lumineers' do superbly in taking it back to simplicity.” - Launchpad Venue (Album Review)
- 3. *Click website name to open link in browser
- 5. “Musicians need to embrace their inner-social media guru in order to get their names and their music out there... How do The Lumineers stack up against Debra Eckerling’s five social media tips? ‘You have to be good. Great, even. Fantastic,’ says Sarah Wefald, Relentless Artist Management. ‘It is not enough to simply make great music,’.” - Debra Eckerling’s ‘Musicians & Social Media: 5 Tips’
- 6. Tip 1 - Find Your Audience
- 7. Tip 2 - Post Meaningful, Sharable Content …
- 8. Tip 3 - Engage Your Current Fans Screenshot of The Lumineers Official Website Screenshot of The Lumineers Official Website
- 9. Tip 4 - Continue the Social Push In Real Life
- 10. Tip 5 - Post Consistently Photo captioned “Good Morning, Tokyo!” Posted by The Lumineers on February 8, 2014
- 11. So… How do The Lumineers Measure Up Overall? ☑ ☑ ☑ ☒ ☑
- 12. Summary
- 15. The End