The document outlines the business strategies and challenges faced by World Cloud Sensor Computing Inc. (WCSC) across five key sectors: aviation, transportation, healthcare, manufacturing, and consumer electronics, emphasizing the importance of sensor technology. WCSC aims to enhance customer experience and innovate while navigating uncertainties in market predictions, finance management, technology adoption, and customer service. Key recommendations include restructuring for better capital allocation and focusing on innovative products to maintain competitive advantage in a transitioning market.

1. WCSC Overview
Module 5 Capstone Project
Peer reviewed Assignment

2. • World Cloud Sensor Computing Inc. work into five business regions, which
are:
• Aviation and protection business Aviation is witnessing fast growth in
global markets. Whether it is civil or military aviation, modern aircraft are
equipped with electronics systems. Advanced sensor technology is so
common in Airbus and Boeing aircraft that from an engineering
perspective, airliners are becoming as much data capture platforms as they
are modes of transportation.
• Car and transportation business The transportation industry is poised to
address a number of challenges in 2022 and beyond and capitalizing on
these will provide a competitive advantage for manufacturers of vehicles
for this industry.
WCSC's business and its business environment

3. • Medicinal services business Medical sensors play a critical role in the safe
operation of many medical devices across a wide range of applications.
Sensors are used in medical devices within intensive care units, hospital
wards, GP offices, lab equipment, dental practices, and in-home care
products. They are also used in medical devices used to assist with the
diagnosis, prevention, monitoring, and treatment of a disease or injury. In
addition, medical devices used for cleaning, calibration of equipment, and
examination of specimens can also incorporate the sensors.
• Manufacturing plant robotize business The industry has been slow to catch
up on leading technologies, including overall connectivity and data
collection. But this is about to change with the introduction of Industry 4.0.
Manufacturers need to prepare themselves for digitization of factories,
making use of analytics, artificial intelligence and the Internet of Things.
WCSC's business and its business environment

4. • Customer hardware business According to a study by Walker,
customer experience will overtake product superiority and price as
the key differentiator between brands in 2020. As the year
progresses, more customers will prioritize exceptional buying
experiences over other considerations.
WCSC's business and its business environment

5. key challenges facing WCSC
1.The uncertainty about future: the company should be able to predict the
customer and market trends, which are important since this could be the difference
between brilliant future and unclear future.
2. The finance management: it will allow the company´s assets to be properly
monitored and support their sustainable development
3. Technology: The market is shifting to less expensive, low power multi-function
sensor systems. Whenever the technologies change rapidly, it is vital for WCSC to
innovate so as not to be left behind. It is important to integrate new technologies,
which is fundamental because it can generate paradigm shifts
4. Customer Service: WCSC must find ways to improve customer service and bring it
into the 21st century in such a way that it can gain loyalty and overcome the risks
and uncertainty generated by paradigm shifts and the coming to IoT market.

6. WCSC Activity Map

7. Activity Map
• In short, the activity map is a visualization of the organization’s
significant activities, the relationship of these activities to each other,
and their relationship to the core value proposition elements. The five
core components of the value map of World Cloud Sensor Computing,
Inc. are:
• 1. Customer care
• 2. High quality products
• 3. Cost advantage
• 4. Capabilities of customization
• 5. Technical innovation

8. key activities performed by WCSC

9. key activities and relation with value
proposition

10. Discussion on Marketing Strategies
• The aim of the organization is to bring reduction in the product prices by
increasing the sales unit for every product. Secondly, the organizational
management is involved in determination of potential products to offer their
customer in both long term and short term means. The organizational strength
involves the establishment of competitive position within the manufacturing
market of sensor in the United States of America on the basis of five pillars which
includes customer care, efficiency in operation management, recognition of brand,
customizable capabilities and technical innovation.
• The organization is a leading one and performing as a leader in the sensor market
of the United States for their customizable services and systems of sensor.
Innovation in concepts and product designing and provision of services to their
customers are one of the competitive strengths of the organization. The
organization has employed cross-functional managers who are responsible for
adjustment and understanding of the organization’s strategy for
competitiveness whereas, the organization’s weakness involves the decision
making in regard to the products’ deletion or retention only on the basis of
financial aspects.

11. • 1. Factory automation: this business unit has a ROIC of 3%. It is the lowest
ROIC value among the sectors by WCSC. But, as we can see in products:
10100, 10200, 10800, and 11300, even with a negative profitability, sales
are growing year by year, letting us suppose to keep the lines because their
strategic relevance.
• 2. Consumer Electronics: this business unit has a solid ROIC of 19%. The
ROIC values of the products with the product number 1, 2, 7, 8 and 11–20
are well above the Cost of Capital value. So these 4 items should be kept.
According to the sales amount and profitability ratios, products numbered
3, 4, 6, 9, 10 need new product development. But, also, products that have
a positive profit, like: 8, 36, 39, 44 are experiencing reduction sales in the
2013. In this case the decision should be wait-and-see.
Discussion on Marketing Strategies

12. • Healthcare: this industry appears with a ROIC value of 32,4%. The
general decision is: keep. Products like: 91040, 91110, and 91250 are
profitable and have increasing sales. Products like: 91020, 91030,
91090 generate profit, but are drastically dropping sales. Because of
the ROIC, and despite the strategical performance, the decision in
these cases will be wait-and-see.
• 4. Aerospace Defence: this business unit has a ROIC of 37,8%.
Because it is over 13 percent, we should consider keeping the product
in our hands.
Discussion on Marketing Strategies

13. Recommendations
• WCSC is currently challenged to compete in a market that is transitioning
to less expensive, lowpower multi-function sensor systems.
• The organization has a group of Cross-functional managerswho are
responsible for understanding the competitive strategy required to be
successful across theindustries.
• They are to examine each product’s supplier, production, trade and
consumerperformance, as well as its strategic relevance to WCSC.
• It is advised that WCSC address several key issues to improve capital
allocation and return, weshould emphasize onImproving organizational
structure.
• Creating an integrated evaluation tool that includes- ROIC, consumer and
strategic factorsAllowing balance decisions for product service retention/
deletionIncorporating the internet of things dilemma

14. Take Home Message
• The implementation of action plans associated to these recommendations
will position the firm tomeet the market challenges as well as to ensure
that WCSC reflects the firms’value as wellmanaged and profitable growth
company, This strategic plan will enhance our products, brand andposition
as a public or private firm. So the main goal is to become more innovative
and customizedmaker of the sensors, and sell them at lower costs and
higher profits. The activities of the SWATteam of cross- functional
managers comes into effect. They lead the design of the new product
andservices which is connected to the Distributors and System Integrators
for distribution andintegration activities
• In conclusion, the decision model should consider the strategic importance
of products for the customers. The ROIC of the factory automation
business unit is too low so the business unit should to be closed.

15. Thank You