This document outlines an "Ideation Bootcamp" program to help participants start and grow successful companies. The 6-module program will teach entrepreneurial skills like evaluating business ideas, creating business plans, marketing strategies, financial forecasts, and presenting business projects. It will provide exercises and discussions for participants to develop their business ideas. The document describes the program structure, learning objectives, and sample modules on topics like developing a business opportunity through opportunity analysis and creating a business model. The overall summary is that this program aims to help participants learn entrepreneurial skills and develop their business ideas into viable opportunities through a structured 6-module curriculum.

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Ideation Bootcamp
Start and Grow a Successful Company
INTRODUCTION TO THE PROGRAM

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PRSESENTATION
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AND YOU?
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• When did you arrive in this (city/country) ?
• Education & experiences ?
• Business idea you want to work on?
• What do you expect from this program?
• Something you really like?

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2. PROGRAM STRUCTURE
STARTING A BUSINESS
Module 1 The Business Proposal 1
Module 2 Computer Tools / Business Law 2
Module 3 The Business Plan Outline 3
Module 4 Marketing and Sales 4
Module 5 Planning Resources 5
Module 6 The Financial Plan 6

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WHAT YOU WILL LEARN
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• How to evaluate a business idea
• Skills to develop to become a great business person
• Structure and purpose of a business plan
• Cultural aspects in business
• The different business structures in Canada
• Market study
• Marketing tools and strategies
• Operations strategies
• Financial forecast
• Financing tools and strategies
• Presenting a business project successfully

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EXERCISE
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1. What are the qualities of a good business person?
2. What is the business project you are thinking about?
3. How do you feel about starting a business?
4. What informations should be present in a business plan?
5. What do you want to get from this program?

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BUSINESS OPPORTUNITY

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CONTENTS
1. Objectives for this class
2. Business Idea vs. Business Opportunity
3. Practical Opportunity Analysis
4. Sources of Business Ideas
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1. OBJECTIVES
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 Understand the difference between a
business idea and a business opportunity
Be able to evaluate the potential of a business idea
Start developing a business thinking

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2. BUSINESS IDEA VS. BUSINESS OPPORTUNITY
Business Idea Business Opportunity
Any idea about a product or
service that you could sell to
someone or to a corporation…
A business idea that has a
potential of success (generating
a significant profit)
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2. BUSINESS IDEA VS. BUSINESS OPPORTUNITY
A BUSINESS OPPORTUNITY SHOULD:
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 Be new and different
Fill an unsatisfied need
Be attractive to consumers
Have a long term perspective
Be introduced in the market at a good timing
Bring value to the consumer

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3. PRACTICAL OPPORTUNITY ANALYSIS
Why do we need to use an analysis model?
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Save time
Save money
Save energy
Save face

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3. PRACTICAL OPPORTUNITY ANALYSIS
① Personal Profile
② The Product (or Service)
③ The Market
④ Profit Margin
⑤ Selling & Distribution
⑥ Competition
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① PERSONAL PROFILE
a) What are you interested in?
b) What are you good at (experience/education/skills)?
c) Do you have contacts in a specific field?
d) How much time are you available?
e) How much money can you raise right now?
f) What are your main reasons for starting a business?
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② THE PRODUCT (OR SERVICE)
a) What is to be sold, exactly? Describe the product in terms of
what it does for the customer.
b) If it is a new product, is it ready to sell?
c) Is the product legal in Canada?
d) Would you buy it and use it yourself?
e) How is the product to be manufactured or produced?
f) How is the product going to be delivered to the customer?
g) How is it going to be repaired, guaranteed or replaced?
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③ THE MARKET
a) Who needs your product?
b) How does the product improve your customer's life or work?
c) Do you personally like the customers who'll be buying this
product or service?
d) How much people could buy your product?
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④ PROFIT MARGIN
a) How much will the product cost you?
b) How much could you sell it?
c) Is there a real demand for the product at the price you'll have
to charge?
d) Is the demand large enough for you to make a significant
profit?
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⑤ SELLING & DISTRIBUTION
a) Is the demand concentrated enough so you can advertise,
sell and deliver the product at a reasonable expense?
b) Who's going to sell the product?
c) How will potential customers hear about your product?
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⑥ COMPETITION
a) Who else sell the same product?
b) Are there any replacement products?
c) Who is your competition?
d) Is the competition making money?
e) What are the three ways that your product is superior to your
competition?
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For a product or service to succeed, it must..
Be the right product, being sold at the right
time,
To the right customer, in the right market,
Sold by the right company, and the right
people
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REVIEW
① Personal Profile
② The Product (or Service)
③ The Market
④ Profit Margin
⑤ Selling & Distribution
⑥ Competition
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NEXT STEP…
If you have satisfying answers to these
questions
business plan
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4. SOURCES OF BUSINESS IDEAS
• Your knowledge in a particular field
• Your friends
• Magazines
• Internet:
• www.entrepreneur.com
• www.springwise.com
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NEED A BUSINESS MODEL?
“A business model describes how your company creates, delivers
and captures value”
Or in English:
“A business model describes how your company will make money”

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TRADITIONAL START-UP MODEL
Have an
Idea
Idea
Validation
Business
plan
Funding
Launch
Business
Valley of
Death- See if
anyone will
buy my
product.
Pre-Start

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Attempts to Premature Scale is
the No 1 reason that ambitious
business start-ups fail.- Source Start-up
Genome.
New Start-up Model

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Business Canvas Model
PART 2
HTTP://YOUTU.BE/QOAOZMTLP5S?HD=1
WWW.BE.FOUNDERCENTRIC.COM

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WHOSE THE CUSTOMER?
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Cost structure Revenue streams
Key resources
Key
activities
Key
partners
Value
proposition
Costumer
relationships
Costumer
segments
Channels

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INFRASTRUCTURE CUSTOMERSOFFER

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What is a target
market?
What are different strategies
around customer
acquisition and customer
retention?
What are pricing strategies? How do I maximize my revnues?
What channel do you use to sell my
products?
What ressources I have?
What partnership I can make?
What activities should I focus on?
How do I create value?

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CUSTOMER SEGMENTS
• Who are all the people and organizations for which you are
creating value?
• These can be both paying and non-paying customers.

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VALUE PROPOSITION
• Which customer needs are we satisfying?
• What value do we deliver to the customer?

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REVENUE STREAMS
• To be in business, sooner or later someone has to pay you.
Who is that?
• Probably the person who actually benefits most from the
product and it may not be the person using it!

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KEY PARTNERSHIPS
• Who can help you leverage your business model?
• Who would be interested in your users?

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ASSIGNMENT
• Choose a company and describe their value proposition is ?
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“IN LIFE A HYPOTHESIS THAT SOMETHING IS
SUPERIOR TO SOMETHING ELSE CANNOT
BE SCIENTIFICALLY PROVEN BUT IT CAN BE
DEMONSTRATED”
Robert Hughes.