Module 1
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As people rise in an organization, their audiences for both speaking and writing tend to grow and their ideas will impact more people. They will also be dealing with more complex problems involving dissimilar parts. Even for lower level jobs, communication is necessary up and down the chain of responsibility. To communicate effectively, it is important to understand the purpose, audience, and context of any message to know if the words will work for that situation. Proper communication following the P.A.I.B.O.C. structure is important because communication is expensive.
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This document discusses adapting messages to the audience. It defines different types of audiences including primary, secondary, initial, gatekeepers, watchdogs, discourse communities, and organizational culture. The key points are:
1) Everything depends on how the audience perceives the message - it must be clear and compelling.
2) The primary audience is who you want to take action, secondary audiences watch and evaluate, and initial audiences route the message.
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HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
HRMN302_Chapter 1.docx
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.
Chapter 1
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Communication is an activity, skill, and art that incorporates lessons learned across a wide spectrum of human knowledge. Perhaps the most time-honored form of communication is storytelling. We’ve told each other stories for ages to help make sense of our world, anticipate the future, and certainly to entertain ourselves. The art of storytelling draws on your understanding of yourself, your message, and how you communicate it to an audience that is simultaneously communicating back to you. Your anticipation, reaction, and adaptation to the process will determine how successfully you are able to communicate. You were not born knowing how to write or even how to talk—but in the process of growing up, you have undoubtedly learned how to tell, and how not tell, a story out loud and in writing.
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
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This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.
Chapter 1
Effective Business Communication
Communication leads to community, that is, to understanding, intimacy and mutual valuing.
Rollo May
I know that you believe that you understood what you think I said, but I am not sure you realize that what you heard is not what I meant.
Robert J. McCloskey, former State Department spokesman
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1) Clear communication skills are in high demand by employers and help individuals advance their careers. Studies show that written and verbal communication skills are among the top attributes sought by employers when hiring new graduates.
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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Module 1
- 1. Business Communication, Management, and Success Module 1, Locker/Kaczmarek’s Business Communication
- 2. Why do speaking and writing become even more important as people rise in the organization?
- 3. Your writing often operates in your place. (a “proxy”)
- 4. As you rise in an organization, the sizes of your audiences (speaking and writing) tend to grow.
- 5. Your ideas impact more people.
- 6. You’re dealing with more complex problems. Dissimilar parts.
- 7. If you’re just looking for a low-level job, why is it still useful to be able to write and speak well?
- 8. Communication is necessary up and down the chain of responsibility.
- 9. Questions are the lifeblood of an effective employee. Which questions? How to ask?
- 10. Why do you need to understand the purposes, audience, and context for a message to know whether a specific set of words will work?
- 11. School vs. Business or Other comparisons?
- 13. P.A.I.B.O.C.
- 14. P.A.I.B.O.C. P: purpose A: audience I: information B: benefits O: objections C: context