Candidates as Consumers: Nurturing Talent Through the FunnelTalroo
Join Talroo CEO Thad Price for a webinar and learn why marketing is essential to successful recruiting, how to optimize your efforts at every stage of the recruitment process, and the best tech tools on the market now to increase your recruiting efficiency.
This publication presents a set of statistics that underline the importance of great customer service. Enterprise Hive offers social business solutions that enable companies to implement customer service communities to better support their clients and partners.
THE JOURNEY BEHIND THE SHINNING OF ONLINE INSURANCE AGGREGATOR POLICYBAZAARVARUN KESAVAN
PolicyBazaar is India’s leading aggregator and marketplace of insurance products. Established in 2008, PolicyBazaar initially just compared the prices of insurance policies and provided insurance related information. Now, PolicyBazaar not only assists customers in buying insurance policies, but also provides assistance for cancellation/renewal of policies and even claim settlement.
PoicyBazaar is the marketplace for all insurance needs. It provides every thing from, life insurance, health insurance, motor insurance and other insurance like travel insurance and group insurance etc. The company offers more than 250 insurance plans and around 50 insurance brands on its platform. T
he platform is designed in a way that the visitors can easily compare the insurance plans and buy plans as per personal insurance needs.
The company is constantly adding new features and technology to make customer experience smoother. PolicyBazaar introduced 'my account' feature some times back. Through PolicyBazaar's 'My Account' feature, customers can easily download a policy, raise a ticket, ask for clarification and upgrade policies. The company introduced self inspection video feature for revival of lapsed motor insurance.
PolicyBazaar also adopted Amazon Polly and developed in-house AI chatbot - PBee to improve customer satisfaction.
In 2015, PolicyBazaar app was launched. The app is available for android and iOS platform. A customer can not only search, compare and buy insurance through the PolicyBazaar app, but there are also interesting features like hospital locator, garage locator, insurance premium calculator, instant renewal of insurance policies, claim assistance and more.
Top 5 customer experience trends for 2016Daniela Puzzo
What trends will impact customer experience success for your business in the coming year? In this one hour webinar you’ll hear from Shai Berger, CEO of Fonolo, as he talks about the Top 5 Customer Experience Trends for 2016.
Personalized Recommendations: Finding the needle in today’s ever-growing digi...accenture
Next-generation recommendation engines delight customers with personalized experiences in real time—and at scale. This presentation explore the possibilities of personalized recommendation tools—and how to maximize them.
Read more at: http://www.accenture.com/us-en/Pages/insight-customer-experience-recommendations-digital-haystack-summary.aspx
Four Steps to Deliver a Great Digital Customer ExperienceCA Technologies
Satisfying the demands of digital consumers is challenging. Today, consumers expect brands to be easily available and accessible across multiple touchpoints: they book a flight on their laptop; they check into the flight on their tablet; they use their phone to check the status. That’s three interactions over three different touchpoints. And each touch needs to work flawlessly!
Are you providing your prospects and customers a choice in the way that they connect with you? If not, here are four critical actions you can take to accelerate your digital transformation.
Candidates as Consumers: Nurturing Talent Through the FunnelTalroo
Join Talroo CEO Thad Price for a webinar and learn why marketing is essential to successful recruiting, how to optimize your efforts at every stage of the recruitment process, and the best tech tools on the market now to increase your recruiting efficiency.
This publication presents a set of statistics that underline the importance of great customer service. Enterprise Hive offers social business solutions that enable companies to implement customer service communities to better support their clients and partners.
THE JOURNEY BEHIND THE SHINNING OF ONLINE INSURANCE AGGREGATOR POLICYBAZAARVARUN KESAVAN
PolicyBazaar is India’s leading aggregator and marketplace of insurance products. Established in 2008, PolicyBazaar initially just compared the prices of insurance policies and provided insurance related information. Now, PolicyBazaar not only assists customers in buying insurance policies, but also provides assistance for cancellation/renewal of policies and even claim settlement.
PoicyBazaar is the marketplace for all insurance needs. It provides every thing from, life insurance, health insurance, motor insurance and other insurance like travel insurance and group insurance etc. The company offers more than 250 insurance plans and around 50 insurance brands on its platform. T
he platform is designed in a way that the visitors can easily compare the insurance plans and buy plans as per personal insurance needs.
The company is constantly adding new features and technology to make customer experience smoother. PolicyBazaar introduced 'my account' feature some times back. Through PolicyBazaar's 'My Account' feature, customers can easily download a policy, raise a ticket, ask for clarification and upgrade policies. The company introduced self inspection video feature for revival of lapsed motor insurance.
PolicyBazaar also adopted Amazon Polly and developed in-house AI chatbot - PBee to improve customer satisfaction.
In 2015, PolicyBazaar app was launched. The app is available for android and iOS platform. A customer can not only search, compare and buy insurance through the PolicyBazaar app, but there are also interesting features like hospital locator, garage locator, insurance premium calculator, instant renewal of insurance policies, claim assistance and more.
Top 5 customer experience trends for 2016Daniela Puzzo
What trends will impact customer experience success for your business in the coming year? In this one hour webinar you’ll hear from Shai Berger, CEO of Fonolo, as he talks about the Top 5 Customer Experience Trends for 2016.
Personalized Recommendations: Finding the needle in today’s ever-growing digi...accenture
Next-generation recommendation engines delight customers with personalized experiences in real time—and at scale. This presentation explore the possibilities of personalized recommendation tools—and how to maximize them.
Read more at: http://www.accenture.com/us-en/Pages/insight-customer-experience-recommendations-digital-haystack-summary.aspx
Four Steps to Deliver a Great Digital Customer ExperienceCA Technologies
Satisfying the demands of digital consumers is challenging. Today, consumers expect brands to be easily available and accessible across multiple touchpoints: they book a flight on their laptop; they check into the flight on their tablet; they use their phone to check the status. That’s three interactions over three different touchpoints. And each touch needs to work flawlessly!
Are you providing your prospects and customers a choice in the way that they connect with you? If not, here are four critical actions you can take to accelerate your digital transformation.
AI in Insurance: How to Automate Insurance Claims Processing with Machine Lea...Skyl.ai
Insurance companies are looking at technology to solve complexity created by the presence of cumbersome processes and the presence of multiple entities like actuaries, support teams, and customers in the claim processing cycle.
Today, a lot of insurance companies are opting for Machine Learning to simplify and automate the processes to reduce fraudulent claims, predict underwriting risks, improve customer relationship management. This automated insurance claim process can remove excessive human intervention or manual errors and can report the claim, capture damage, update the system, and communicate with the customers by itself. This leads to an effortless process enabling clients to file their claims without much hassle.
In this webinar, we will discuss how insurers are increasingly relying on machine learning to improve claim processing efficiency and increase ROI.
What you will learn:
. Deep dive into how insurance companies are adopting AI
. Discuss prominent industry use cases
. Live demo of vehicle damage assessment for insurance claims management
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Careem Ride Share Presentation May 2016Aakif Ahmad
Careem is a ride share company based in Dubai. I wrote this for them when we were talking about a position in the organization to support their growth objectives. While the position did not materialize, I have gotten quite good feedback on this and so thought I would share it. (My brother keeps sending links showing Uber implementing ideas I suggested Careem utilize to solidify their competitive position vs. Uber)
Why Digital Transformation Is the Future Capgemini
Your end users are increasingly demanding personalized and relevant content, delivered via multiple channels that respond in new and innovative ways. This opens up a new spectrum of opportunities to increase customer advocacy and drive growth.
In this presentation, the VP for Digital Customer Experience at Capgemini exclusively shares the findings of an upcoming Capgemini Consulting and MIT publication titled "Leading Digital" (published by Harvard Business Review Press), based on a study of more than 400 organizations.
The presentation explains how these firms have successfully used digital to gain strategic advantage, sharing the principles and practices that can help achieve similar effective digital transformation to lay a profitable path to the future.
Originally presented by Simon Short, Head of Digital Customer Experience, & Arjan Kramer, Global Lead for Ocommerce, for Capgemini at Oracle OpenWorld 2014.
http://www.capgemini.com/oracle
AI in Insurance: How to Automate Insurance Claims Processing with Machine Lea...Skyl.ai
Insurance companies are looking at technology to solve complexity created by the presence of cumbersome processes and the presence of multiple entities like actuaries, support teams, and customers in the claim processing cycle.
Today, a lot of insurance companies are opting for Machine Learning to simplify and automate the processes to reduce fraudulent claims, predict underwriting risks, improve customer relationship management. This automated insurance claim process can remove excessive human intervention or manual errors and can report the claim, capture damage, update the system, and communicate with the customers by itself. This leads to an effortless process enabling clients to file their claims without much hassle.
In this webinar, we will discuss how insurers are increasingly relying on machine learning to improve claim processing efficiency and increase ROI.
What you will learn:
. Deep dive into how insurance companies are adopting AI
. Discuss prominent industry use cases
. Live demo of vehicle damage assessment for insurance claims management
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Careem Ride Share Presentation May 2016Aakif Ahmad
Careem is a ride share company based in Dubai. I wrote this for them when we were talking about a position in the organization to support their growth objectives. While the position did not materialize, I have gotten quite good feedback on this and so thought I would share it. (My brother keeps sending links showing Uber implementing ideas I suggested Careem utilize to solidify their competitive position vs. Uber)
Why Digital Transformation Is the Future Capgemini
Your end users are increasingly demanding personalized and relevant content, delivered via multiple channels that respond in new and innovative ways. This opens up a new spectrum of opportunities to increase customer advocacy and drive growth.
In this presentation, the VP for Digital Customer Experience at Capgemini exclusively shares the findings of an upcoming Capgemini Consulting and MIT publication titled "Leading Digital" (published by Harvard Business Review Press), based on a study of more than 400 organizations.
The presentation explains how these firms have successfully used digital to gain strategic advantage, sharing the principles and practices that can help achieve similar effective digital transformation to lay a profitable path to the future.
Originally presented by Simon Short, Head of Digital Customer Experience, & Arjan Kramer, Global Lead for Ocommerce, for Capgemini at Oracle OpenWorld 2014.
http://www.capgemini.com/oracle
Why and How Marketers Can Orchestrate Individual & Cohesive Customer Experien...dmg events Asia
Nowadays, consumers are in control! Consumers demand (and deserve) consistent communications from brands across all multiple channels that are highly relevant to them as unique individuals. The digital marketing ecosystem is complex though and there are huge amounts of customer data that are growing every day when your customers interacting with your brand on various digital channels.
At the same time, marketers need to deliver hard ROI and hit revenue goals. When revenue is lower than expected, we blast more messages to drive transactions, bombarding clients with more emails, more ads, more promotions via more channels. This results in a fragmented customer experience and more irrelevant touch points with brands rather than creating a customer-centric experience.
Hear how you can be more relevant and consistent in your messaging, how you can still communicate at scale while customizing and tailoring all your messages to every single potential customer. Find out in 10 minutes the basics of how you can unify your customer data and optimize your marketing execution with true cross-channel marketing automation.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
Digital has disrupted the customer context. Find out how you can engage customers with contextual-engagement and a framework for customer experience innovation.
How to Drive In-Store Sales in Today’s Search Marketing World - RevTrax and ...Kenshoo
Presentation from the May 29th webinar delivered by RevTrax and Kenshoo, How to Drive In-Store Sales in Today’s Search Marketing World. Paul Wicker, Director of Product for Kenshoo Local, and Matthew Killough, Senior Account Manager at RevTrax, shared the challenges and opportunities for marketers connecting online and offline activity.
The CX Webinar " Creating Meaningful Customer Experience with Unified CS Solution" was organized by CRMIT Solution in association with Oracle on December 3, 2013.
This Webinar which had the major participation from US region was delivered by Duane Nelson, Customer Experience Strategist, Oracle.
Typically, most business have silo systems stitched in whole or pieces. This webinar was to showcase a Unified Solution covering multi channel approach to extend a meaningful customer experience
Best Practices in Implementing Social and Mobile CX for UtilitiesCapgemini
Are you having difficulties in implementing a modern customer experience solution strategy that meets your customers’ needs across all interaction channels, including mobile and social?
This presentation highlights best practices for the design and implementation of effective CX strategies adapted to the utilities industry.
Presented at Oracle OpenWorld 2014 by Bruna Gapo, Oracle's Utilities Industry Director, Ajay Verma, Capgemini's Global Utility Practice Leader, and Victor Jimenez, Capgemini Utilities Executive.
http://www.capgemini.com/oracle
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today’s marketing world, customer-centricity is all the rage. Forrester calls it customer-obsession; others go so far as to call themselves customer companies.
Some companies have embraced it. Nordstrom, for example, is focused on providing a consistent customer experience wherever customers go, giving them personalized messages across channels, and recognizing them properly when they’re in store. They have personalized stylists for frequent customers, and they have invested in things like Mobile POS to shorten lines for their customers. They accept they’re no longer in control, and that acceptance ensures they never all out of touch with their needs.
Companies like Nordstrom get rewarded with what we at the Marketing Cloud call ideal customers. It’s not enough just to convert a customer; can you create such an individualized experience that they spend more over time, stay loyal, and ultimately drive advocacy for you.
According to research by Deloitte, these types of advocates spend 2x as much as regular customers, and carry a 5x greater lifetime value because they drive a modern word-of-mouth strategy for your company, service or brand.
For most companies, however, this ideal of customer-centricity eludes them. For all the talk and hype around customer-centricity, most companies struggle to deliver customer-centricity. In fact, the majority of customers don’t feel a connection with a brand beyond the transaction.
77% of customers cite no relationship with a brand.
- Harvard Business Review
So Why Do Most Companies Fall Short?
For one, the Customer Experience Is Broken
For customers, it’s very fragmented.
Most of us don’t receive a consistent or individualized experience across channels. As they move across your paid, earned and owned media, they get treated like they’re brand new, receiving random promotions, messages and content that doesn’t map to their interests.
In fact, according to Accenture, only 22% of customers receive a consistent experience across channels.
It’d be one thing if the experience were just fragmented; it’s also completely impersonal since companies focus on the transaction, rather than a long-term relationship.
Everyday, they find themselves bombarded with ads, promotions, content and messages that aren’t relevant to them. This irrelevant experience happens as they travel from channel-to-channel, frustrating them. At best, this will result in a low-conversion rate. At worst, they may discontinue communication altogether.
The marketing ecosystem has grown large and unwieldy. With the proliferation of SaaS and web-based marketing services, it’s easier than ever to turn on new technology to power your customer experience.
But this technology has cluttered the marketer’s ecosystem. Most enterprises have dozens of e-mail, campaign, social and web tools to power the customer experience. You have e-mail and campaign tools, social listening, web analytics, and myriad more. You also have your ad networks, media partners, and 3rd party data providers, and they’re all spread out all over creation.
Marketers lack a centralized place to create, manage, and orchestrate customer experiences.
Big data may sound passé at this point. Funny thing is, despite its massive potential, most companies haven’t even scratched the surface of what’s possible. That’s because their customer data is chained down. It’s stuck inside all of these marketing applications, and it’s also stuck in dusty old enterprise systems that aren’t in the cloud and not real-time.
In fact, according to Forrester, 82%: marketers have no synchronized view of customer interactions.
This failure to bring data together has massive operational consequences for marketers. Teams execute marketing activities in isolation, failing to develop programs and campaigns that actually serve customer needs.
As marketing teams get handed down the next revenue or growth goal, they lean on these fragmented systems and bombard customers with irrelevant messages, promotions and ads across all the channels in which their customers interact.
More Content
More Campaigns
More Promotions
More E-mails
More Ads
More Social Media Messages
More Sales Calls
More Webinars
More Whitepaper
More. More. More. And as marketers do it, they’re digging a hole even deeper towards creating a customer-centric experience.
Sometimes, marketers think they can go it alone. With the emergence of cloud and SaaS, you can do a lot today without IT. But to solve these complex challenges around data and unifying marketing resources at scale, marketers need a strong partner in IT.
And all too often, collaboration isn’t at the right level.
It’d be one thing if collaboration just wasn’t at the right level – marketing and IT can’t even agree where to prioritize their efforts.
Number one CMO Priority: Deploy better marketing execution and platforms. For CIOs, that’s number 6 on the list.
CIOs number one priority: Focus on better marketing measurement and campaign optimization, which is number 8 on CMOs list.
It’s time for Marketers to Take a Different Approach.
With the Oracle Marketing Cloud powering your customer experience, customers will for the first time enjoy a consistent experience across channels. Whether they interact over mobile, web, social, or any of the other channels you invest in, you can ensure they get the right experience at the right time.
With the Oracle Marketing Cloud, you can engage customers intelligently, and really think beyond the transaction. Don’t just leverage the purchase a means to trigger communications – something like writing a review on your website or engaging with you on social channels should be recognized.
No marketing cloud gives you a more comprehensive view of customer data. With Oracle’s Data and Audience Management solutions from BlueKai, you can unify your 1st, 2nd and 3rd party data in place. You can build rich audience profiles that help you analyze and target your most ideal customers, helping you deliver them relevant experiences that resonate across your paid, owned and earned media assets.
With Oracle Marketing Cloud’s Cross-Channel Marketing Solutions from Responsys and Eloqua, in one centralized view, you can granularly map out how customers receive promotions, ads and messages throughout their journey, delivering them a relevant experience across the web, mobile, e-mail, and social channels.
The Oracle Marketing Cloud provides marketer’s with a comprehensive suite of marketing solutions to unify data and execute their marketing programs from one platform. With Oracle’s background in delivering enterprise technology, you have a set of platforms that meet the stringent requirements of your company. With our platforms, we’re handling billions of marketing messages a year, delivered to millions of customers around the world.
Our App Cloud and Data Marketplace for BlueKai creates the largest pre-integrated ecosystem for marketers, tapping into hundreds of data providers, digital marketing firms and apps that connect to your Cross-Channel marketing efforts.
The benefits are massive for marketers who can collaborate with IT and bring in platforms that deliver customer-centricity. In fact, when CIOs and CMOs were asked in a social business survey, the the benefits included better marketing messages, faster time to market, and faster updates to products and services.
So what value does this deliver to companies that can unify their data, engage the right audience, and analyze performance?
For one, you can grow revenue. Exceed topline revenue goals by unifying data and orchestrating better customer experiences across your paid, owned and earned assets.
You can also get credit for it. Improve your ability to attribute marketing revenue across the many digital channels where your customers engage with your product, brand or service.
Finally, by creating marketing simplicity and unifying their resources under one umbrella, Marketing Cloud customers can maximize the efficiency of their budget.