Join Talroo CEO Thad Price for a webinar and learn why marketing is essential to successful recruiting, how to optimize your efforts at every stage of the recruitment process, and the best tech tools on the market now to increase your recruiting efficiency.

1. Candidates as Consumers
Nurturing Talent Through the Funnel

2. Thad Price
CEO
Talroo
thad@talroo.com

3. The New Normal

4. It’s All About the Data

5. Talent Attraction

6. Candidate Capture with CRM
A Customer Relationship Management
(or Talent Relationship Management)
system enables you to communicate with
your contacts and prospects with the right
message at the right time.

7. Why You Need a CRM
Your ideal candidates have…
• Lots of choices
• High expectations
• Limited patience

8. Passive Candidates
74%
Of employees are
open to a new job

9. CRMs
Prospects hear from brands
7-13 times on average before
they buy.*

10. Millennials
50%
Of the workforce
by 2018
91%
Expect to stay less
than three years
Translation: the candidate is a repeat customer
*Google

11. Candidate Attraction
It’s not “Why should you hire me?”
It’s “Why should I work for you?”

12. Good News for You
• Unique candidates
• Qualified candidates
• More efficiency – you’re spending time on candidates that convert
• Relationship building – as people change jobs more often, candidates
come to you

13. Candidate Attraction
Made Easy

14. The Candidates You Want are Finiky

15. The Mobile Candidate
70%
Of all candidates search
jobs from mobile
27%
Of all candidates expect to be
able to apply from mobile
*Google

16. Talroo Searches Done on Mobile
January 2016 Today
47% 67%
in mobile searches in less
than 2 years.
Translation:
Mobile is taking over.
40% increase
*Jobs2Careers Data

17. The Mobile Candidate
*Jobs2Careers Data
36%
Higher
conversion rate
Mobile-friendly
sites have a

18. The Mobile Candidate
*Jobs2Careers Data
Removing the resume requirement increases
mobile candidate capture by 3X.
3X
1.5X
Employers can capture 2X as many candidates
using a CRM.
2X
Removing the resume requirement increases
desktop candidate capture by 1.5X.

19. The Mobile Candidate
According to a recent CareerBuilder survey, half of respondents cited
resource constraints as a reason for not investing more in mobile-friendly
technology, but…
of respondents were paying more than
$3,000 per hire.
20%
Translation: if you’re spending that kind of money on recruiting, you’ve got
the resources required for mobile.

20. The Mobile Candidate
This means your pipeline has a leak
before you’ve even begun to build it
simply by not offering mobile
functionality.

21. Cost of Negative Experience
Of candidates with negative applicant
experience said they would never consider
employment at the company again.
42%
Of candidates with negative applicant
experience said they would actively tell others
not to work for that company.
21%
Of candidates with negative applicant
experience said they would not purchase
products or services from that company.
9%

22. Candidate Capture Done Right

23. Candidate Capture Done Right

24. Candidate Capture Done Right

25. Candidate Capture Done Right

26. Vendors That Can Help

27. Talent Attraction Funnel
“Who is this
company?”
“Maybe this company is
a good fit for me.”
“I think I’m ready
for a change.”
“I want this job.”
Clickcast
Distribution:

28. Takeaways
CRMs are
essential.
#1
You must prioritize
candidate capture.
There is an ecosystem
of vendors to help!
#2 #3

29. Thank you