The document discusses various online learning models that are currently working, including subscription-based microlearning sites, medical guidelines sites donated by experts, developer training platforms, and video tutorial sites. It also discusses membership sites struggling after 12-18 months without additional revenue streams. The document advocates educating markets on why they need offerings rather than competing directly, and delivering online learning can have better margins than upsetting core products. It suggests opportunities for industry knowledge exchanges and aligning with accredited learning communities of practice.

1. 1marc.niemes@healthxn.com
“Disruption starts things, consistency
keeps them…
marc.niemes@kontentlabs.com.au
@niemesm
Prepared for
Learning Models that
are working today?...

2. 2marc.niemes@healthxn.com
A Little story…..

3. 3marc.niemes@healthxn.com
marc.niemes@kontentlabs.com.au
@niemesm
What is
the first
thing you
remember
learning?

4. 4marc.niemes@healthxn.com
Over 70% of
learning is
“informal”
Nearly 80% of current
online learning is
“compliance”

5. 5marc.niemes@healthxn.com
Where do we go to
learn today?
What commercial
models are
working?

6. 6marc.niemes@healthxn.com
You go to an
Academy to get
“accredited”
You go to a LAB
(shed) if you want
to discover…

7. 7marc.niemes@healthxn.com
Motivation
Context vs Content
Distribution
Trust

8. 8marc.niemes@healthxn.com
https://www.12wbt.com/ micro learning site with a fixed term, celebrity with
distribution. $19 per week, 12 weeks program. Do the math 
eviq.org.au cancer therapeutic guidelines 580 cancer specialists “donate”
their expertise. Started with 1 DR.
http://www.pluralsight.com/, all the developer content you need $29 a month,
expert led
Linkedinlearning.com, based on Lynda.com, video tutorials A$249 PA, industry
experts, search analytics, profiling
Stackoverflow.com, rated by contribution, post you questions, searchable
Degreed.com, lifelong knowledge passport, curated
Better Beef Network, accredited education through Vic Gov. BeefCheque, PropGraze
www.evernote.com, everything I have noted across all devices, Free. Should be in
all courses to keep notes of content for reuse
MYOB Partner Accreditation, accredited partners receive discounts. Pay to asses
their knowledge and compare (as competition)
Clickbank.com, user generated content, strong affiliates program to get into new
channels fast
Udemy.com, 50% revenue to courseware producers, $40m capital raise series
Coursera.com:, online aggregation of universities, freemium
www.canva.com, you design all online. Micropayments making basic designers
redundant
http://www.scrapbookingprofits.com/ , 45k PA for an ebook on how to make money
on scrapbooking
FarmersLife, facebook group, rural press.
http://www.unityhealth.com.au/, pharma companies paying $15-30k for 2 years to
put up their own content and free to pharmacies as a starting model
Some of the models

9. 9marc.niemes@healthxn.com
Membership sites struggle
after 12/18 months unless
you give them the ability to
spend more money with you

10. 10marc.niemes@healthxn.com
It is more effective to
educate a market on
why they need you
then to advertise
against your
competitors Margins are better and
less risky to try and
deliver online learning
than upset core
product.

11. 11marc.niemes@healthxn.com
Motivation
Context vs Content
Distribution
Trust

12. 12marc.niemes@healthxn.com
They have already
told you what they
want….
AP Accreditation
Be the exchange for
industry knowledge
May Align with Accredited
Learning (funded)
Communities of Practice
Always put a value on
content even if “free” to
members

13. 13marc.niemes@healthxn.com
marc.niemes@kontentlabs.com.au
@niemesm