The document discusses several models of communication: - Aristotle's model from 300 BC focused on oratory and the role of the speaker. It emphasized content, delivery, emotion, reason, credibility and arguments. - Laswell's 1948 model examined who communicates what through which channel to whom with what effect. - Shannon and Weaver's 1949 model focused on information theory and the transmission and reception of messages between a transmitter and receiver. It considered sources of noise. - Schramm's 1954 model stated communication requires common experiences between sender and receiver. - Berlo's 1960 model identified controlling factors for the source, message, channel and receiver. - Dance's 1967 model viewed communication as evolving over time based

1. Models of
Communication
By: Chester Dave D. Cañedo
BSE - English

2. MODELS OF
COMMUNICATION
1.Aristotle Model (300
B.C)
2. Laswell Model (1948)
3.Shannon and Weaver
Model ( 1949)
4.Schramm’s Model
(1954)
5.David Berlo Model
(1960)
6. Frank Dance Helical
Model (1967)

3. Aristotle Model of
Communication

4. • These models represents
communication as an orator to
a large audience.
• Speaker plays an important
role in communication.
Aristotle Model of
Communication

5. Six Things to Remember to be a
Good Orator
Content
Manner of Delivery
Pathos (Emotion)
Logos (Reason)
Ethos (Credible)
Arguments

6. Aristotle Communication
Model

7. Exercise:
• Alexandra gave brave
speech to his soldiers in
the war field to defeat
Persian Empire.
Aristotle Communication
Model

8. Harold Laswell
Communication Model

9. • “ Who says what in which channel
to whom with what effect?”
• The use of medium is very crucial
in this model. (Examples are radio,
Television and other gadgets).
Harold Laswell
Communication Model

10. Shannon and Weaver
Communication Model

11. focused of
• This model is
information theory; The
Transmission and Reception of
message.
• Transmitter and Receiver - used
by the sender and receiver during
the act of communication.
Shannon and Weaver
Communication Model

12. • Noise maybe in:
1. Static Sources (Example: Solar
Flares.)
2. Unusual weather conditions.
3. Electronic Equipment that
interferes with the signal.
4. Environmental Phenomena.
Shannon and Weaver
Communication Model

13. Willbur Schramm
Communication Model

14. • “If there is no commonality
in the sender and receiver
field of experience. Then,
communication does not
takes place.”
Willbur Schramm
Communication Model

15. Willbur Schramm
Communication Model

16. • In this model, Communication
becomes a continuous process
of message and feedback.
• It allows interaction.
Willbur Schramm
Communication Model

17. David Berlo Communication Model
( A Model of The Ingredients of Communication)

18. • The model identifies the
controlling factors for the
major elements of
communication ( Source,
Message, Channel and
Receiver)
David Berlo Communication Model
( A Model of The Ingredients of Communication)

19. Frank Dance
Communication Model

20. • Communication evolves from the very
first day (origin) until the existing
moment.
• Communication is largely dependent on
its past.
• Concept of time.
• Communication process is the product
of what we learnt.
Frank Dance
Communication Model

21. Communication
depends on past
activities.
Child (Day 1) Communication
evolves. Then,
Communication Continues.
Current Day
(Communication
continues with
modification).
Frank Dance
Communication Model