Models of Communication • Aristotelian • Lasswell • Shannon-Weaver • Schramm • Berlo • White SUMMARRY: MODELS FOCUS FEATURE 1. Aristotle Speaker, Message, listener One way process 2. Lasswell Speaker, Message, Receiver, channel, effect Linear and sequential 3. Shannon-Weaver Information, source, transmitter, receiver, destination, noise Linear , sequential 4. Schramm Communicators, messages, and field of experience Interactive, circular 5. Berlo Source, message, channel, and receiver Almost complete model but suggests linearity 6. White Eight stages: thinking, symbolizing, expressing, transmitting, receiving, decoding, feedback Cyclical and sequential relationship

1. Modelsof Communication:
 Aristotelian
 Lasswell
 Shannon-Weaver
 Schramm
Speaker Speech Audience
Who What Channel Whom EFFECT
Info.
Source
Transmitter Reciever Destination
Noise
Source
Signal Received
Message Message
SignalSource Encoder DestinationDencoder
Field of Experience Field of Experience

2.  Berlo
 White
Source
Comm.
Skills
Attitude
Knowledge
Social
System
Culture
Message
Elements
structure
Content
Treatment
Code
Channel
Seeing
Hearing
Tasting
Smelling
Touching
Receiver
Comm.
Skills
Attitude
Knowledge
Social
System
Culture
1.
Thinking
2.
Symbolizing
3.
Expressing
4.
Transmitting
5.
Receiving
6.
Decoding
7.
Feedbacking
8.
Monitoring

3. SUMMARRY:
MODELS FOCUS FEATURE
1. Aristotle Speaker, Message, listener One way process
2. Lasswell Speaker, Message, Receiver, channel, effect Linear and sequential
3. Shannon-
Weaver
Information, source, transmitter, receiver,
destination, noise
Linear , sequential
4. Schramm Communicators, messages, and field of experience Interactive, circular
5. Berlo Source, message, channel, and receiver Almostcomplete model but suggests
linearity
6. White Eight stages: thinking, symbolizing, expressing,
transmitting, receiving, decoding, feedback
Cyclical and sequential relationship