This document discusses key considerations for creating a successful Mobile Internet Service Provider (MISP). It outlines goals of increasing network usage, selling more handsets, improving loyalty, and gaining new revenue. It examines potential players like carriers, ISPs, portals, and handset vendors. It also evaluates technologies like WAP vs HTML and the need to quickly provide critical mass of tailored content and services. The document uses the GoNext MISP as a case study, noting its partnerships, operational details, and targeting of specific handsets and portals.
The story of turning ICQ around from a failing company with a loss of $18MM in 2003 into a highly profitable company with a net profit of $28MM in 2008.
AOL eventually sold ICQ to DST for $187.5MM in 2010.
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Web 2.0 – Moving beyond HTML
Confidentiality
Authentication
Ability to verify the identity of people/organizations
Data/Message Integrity
Ensuring communications were not modified in transit/storage
Nonrepudiation
Parties cannot deny a communication
Proof that the sender sent and proof that the receiver received
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The story of turning ICQ around from a failing company with a loss of $18MM in 2003 into a highly profitable company with a net profit of $28MM in 2008.
AOL eventually sold ICQ to DST for $187.5MM in 2010.
My IT Management course in UBC MBA
Prof: Ron Cenfetelli
Web 2.0 – Moving beyond HTML
Confidentiality
Authentication
Ability to verify the identity of people/organizations
Data/Message Integrity
Ensuring communications were not modified in transit/storage
Nonrepudiation
Parties cannot deny a communication
Proof that the sender sent and proof that the receiver received
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'What the top 10 Most Disruptive Technology Trends Mean for QA and Testing' b...TEST Huddle
New and emerging technologies such as mobile apps, tablets, 4G, cloud computing, and HTML5 are making big headlines and impacting software engineering and testing organizations in various industries. These technological innovations are allowing sensitive data to be accessed through the web and on mobile devices more than ever before.
With so much critical data flowing to smart phones and tablets, there is immense pressure to ensure that apps – those that a company produces for its customers and supports for employees, vendors or partners – are reliable, scalable, private and secure. And this evolution of technologies and user behavior dramatically impacts those who are responsible for developing and testing applications.
The ways web and mobile apps are designed, developed and delivered are changing dramatically, and therefore the ways these apps are being tested are being taxed and stretched to the breaking point. Using real-world examples, Doron Reuveni identifies the top ten technology trends that have transformed the software industry and outlines what they mean for the QA and testing community today.
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Introduction to internet and intranets
Internet and world wide web
Overview of electronic mail
Introduction to intranets
Introduction to E-commerce and E-business
Introduction to web design
Overview of web technologies
2. What is an MISP ?
• Provides Mobile Internet Services
– Local Content
– Local Services
– Access to External Services / Content
• Bridges G2.5 phones & G3 Capabilities
3. Goals
• Provide the Best User Experience
– Increase Cellular Network Usage (Air-Time)
– Sell More Handsets
– Improve User Loyalty
– Gain new Revenue from Data Services (?)
4. Mobile Internet
• Is not about “internet surfing”
• Requires tailored services & content
– Three clicks & you’re out
– Handset Limitations
– Still mostly monochrome handsets
– Form-factor
– Limited Keyboard
– Memory & CPU constraints
6. Drivers -- Technology
• W@P
• Technology is not stable
• Too complicated for Content Providers
• Handsets are not there yet
• Notebooks
• The numbers are not there
• GPRS
• Not enough Early Adopters
8. Drivers – ARPU Pressure
• The pressure is there
• Low (initial) MISP revenues
9. Who Can Play
• Carriers
• ISPs
• Portal
• Handset vendors
• Independents
• Co-operations
10. Carriers
• Very large corporations
• Usually, too slow
• Differences between top & middle management
goals
• Direct income from data services too small
• Requires huge investments in infrastructure
• Own the customers
• Do not want to be left behind
11. ISPs
• Focused on internet
• Mobile internet is not exactly the same
• Do not have the customers
• Relatively Small number of customers
12. Portals
• Have the internet content.
• Mobile internet is not exactly the same.
• Do not have the customers.
• Usually too small -- excluding Yahoo, MSN,
and AOL.
13. Handset Vendors
• Very large corporations
• Usually, too slow
• Differences between top & middle
management
• Control the handset
• Global coverage
• Usually do not have the global presence
15. Co-Operations
• At best – Incorporates the Best features of
the Partners
• At Worst – Incorporates the Worst features
16. GoNext – A case in Point
• Co-Operation between
• PCL – A Carrier with ~1.5 Million Users
• Suny.Com – The Internet operation of
Suny Electronics:
• Samsung – A Handset Vendor
• Achla – A portal
17. Building a Successful MISP
• Time to market
– Adapt an existing system
• Learn from others
– Strong points
– Failures
• Get “critical mass” of content / services
– Available only through external content providers
18. HTML vs. W@P
• W@P
– Small number of Handsets / Models available
– No Successful MISP exists yet
– Incompatibility between Implementation of
“Standard”
– Security Issues with On-Line Transactions
– Small number of Sites
19. HTML vs. W@P (2)
• HTML
– Internet Standard
– Millions of Users in I-Mode
– Still no single standard of HTML sub-set
– Security Available through SSL
• Content Providers
– Easy to Modify Sites (1 week/Site)
– Can Get Experienced programmers
20. Critical Mass -- Services
• Interactive
– Games
– Dating
– Jokes
• E-mail & Schedule
• Real Time Online
– Stocks
– News
22. Services (3)
• E-Commerce
– Business to Client
– Business to Business
– Order Take-Away food
• Location based (when available)
23. Critical Mass -- Content
• On The Move
– Restaurants
– Taxis
– Driving instructions / Map
– Train / Flights schedule
• Leisure
– TV Guide
– Movies
24. GoNext
• Operational
– Since Beginning of July 2000
– Work Started at 20th February 2000
– About 65,000 users
• Content Providers
– ~200 Active
– 10 New CPs a month