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Head of Libraries and Information Services
City of Edinburgh
Digital by Desire
About us
•28 libraries
•Prison /Hospital/
care, Secure and
children’s Homes
•6 Mobile libraries
•Interpretation and
Translation Services
Our future customers
Catalysts for change
impact of
public sector
welfare reform
efficiencies
channel shift
shared services
Meeting
government
agendas buildings,
hubs
café culture
customer
service
expectations
resources
format
change
Digital/ social
inclusion
apps
e-books
portals
mobile
FUTURE LIBRARY
Transforming a traditional
service
Structure
• Talent spotting (round pegs..)
• Rebalance electronic / hardcopy
Self Service/ Supply chain
• 14 Locations
• 75% of transactions
Rebalanced electronic / hardcopy
staffing and resources
Efficiencies
• Online Services
• Reservations notifications postages
• Free m&p social media
Digital by Desire
We can
• Strengthen Edinburgh’s ability to deliver
digital citizens
• Promote and support access and skills
for CaTS
• Empower through a unified and
engaging electronic citizen experience.
• Provide free public access to ICT for all
and the learning required to access it
• Further develop Edinburgh’s Digital
Public Library
• Recalibrate the relationship between
Council and the individual
• To deliver clear information pathways
Edinburgh Libraries
OUR AMBITION
(STRICTLY FOR FUN GOOGLE)
Continuous improvement
• 3rd Version app
• upgraded provides
improved
functionality
• Enables mobile
devices to act as
library card.
Customer Rating, Customer Suggestions, Customer
Lists
Corporate value
Meeting national and local
agendas
Total Place
• Engaging the community
• Community planning
• Knowing the city
• What’s info
Assisted Digital Service
Staffing
Signposting
Assisted digital drop-in service either
in-person or via video link to complete
transactions
1/1 appointment with benefits or ICT
advisor
Increased number of general Learn ICT
courses/ staff and volunteers
New Assisted Digital course including
• how to apply for jobs online
• how to research and apply for
benefits online
• how to use other key Council
online transactions
• other content as relevant
• Engaging web content and toolkit
Craigmillar – Dec 2012
Business Hubs
Touchdown
centres
Members
surgeries
Learning
centres
Safe teen
ICT
Homework
support
School
access
Business
Hubs
Lectures
Council
information
Signposting
Key services facilitated
Edinburgh Libraries Online
0
1000000
2000000
3000000
4000000
5000000
2008-09 2009-10 2010-11 2011-12 2012 -13
Edinburgh Libraries Physical Visits l
2500000
2700000
2900000
3100000
2008-09 2009-10 2010-11 2011-12 2012 -13
Performance
driven
0
2000000
4000000
6000000
8000000
2008-09 2009-10 2010-11 2011-12 2012 -13
ONLINE AND PHYSICAL VISITS
Edinburgh Events Attendance
0
40000
80000
120000
160000
2009-10 2010-11 2011-12 2012 -13
Under 16 Adult
CSE
IIP
Customer first
% residents satisfied with the library service
.
Best uk library service
identified our key strengths as:
• Our range of services for hard to
reach readers
• Our cutting edge website and
Library App
• Our Engaging social media activity
• Committed support from the local
authority.
also referenced in our success were
Our online library portal ‘Your Library’
• New library facilities within the city
including Drumbrae Library Hub and
plans for a new library in Craigmillar
• Refurbished facilities in Morningside
• Prison Library Service
• Our range of special reading projects
including those for dyslexic children
• services for older readers.
5 Judges concluded that Edinburgh
Libraries & Information Services are
“innovative on so many fronts, full of
energy, bang up to date and unafraid of
the future”. Providing “a template for
libraries everywhere to be inspired by.”

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Edinburgh's Digital Public Library

  • 1. Head of Libraries and Information Services City of Edinburgh Digital by Desire
  • 2. About us •28 libraries •Prison /Hospital/ care, Secure and children’s Homes •6 Mobile libraries •Interpretation and Translation Services
  • 4. Catalysts for change impact of public sector welfare reform efficiencies channel shift shared services Meeting government agendas buildings, hubs café culture customer service expectations resources format change Digital/ social inclusion apps e-books portals mobile FUTURE LIBRARY
  • 5. Transforming a traditional service Structure • Talent spotting (round pegs..) • Rebalance electronic / hardcopy Self Service/ Supply chain • 14 Locations • 75% of transactions Rebalanced electronic / hardcopy staffing and resources Efficiencies • Online Services • Reservations notifications postages • Free m&p social media
  • 6. Digital by Desire We can • Strengthen Edinburgh’s ability to deliver digital citizens • Promote and support access and skills for CaTS • Empower through a unified and engaging electronic citizen experience. • Provide free public access to ICT for all and the learning required to access it • Further develop Edinburgh’s Digital Public Library • Recalibrate the relationship between Council and the individual • To deliver clear information pathways
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Continuous improvement • 3rd Version app • upgraded provides improved functionality • Enables mobile devices to act as library card.
  • 20.
  • 21. Customer Rating, Customer Suggestions, Customer Lists
  • 22.
  • 23.
  • 24. Corporate value Meeting national and local agendas Total Place • Engaging the community • Community planning • Knowing the city • What’s info
  • 25. Assisted Digital Service Staffing Signposting Assisted digital drop-in service either in-person or via video link to complete transactions 1/1 appointment with benefits or ICT advisor Increased number of general Learn ICT courses/ staff and volunteers New Assisted Digital course including • how to apply for jobs online • how to research and apply for benefits online • how to use other key Council online transactions • other content as relevant • Engaging web content and toolkit
  • 26.
  • 28.
  • 31. Edinburgh Libraries Online 0 1000000 2000000 3000000 4000000 5000000 2008-09 2009-10 2010-11 2011-12 2012 -13 Edinburgh Libraries Physical Visits l 2500000 2700000 2900000 3100000 2008-09 2009-10 2010-11 2011-12 2012 -13 Performance driven
  • 32. 0 2000000 4000000 6000000 8000000 2008-09 2009-10 2010-11 2011-12 2012 -13 ONLINE AND PHYSICAL VISITS Edinburgh Events Attendance 0 40000 80000 120000 160000 2009-10 2010-11 2011-12 2012 -13 Under 16 Adult CSE IIP
  • 33. Customer first % residents satisfied with the library service
  • 34. . Best uk library service identified our key strengths as: • Our range of services for hard to reach readers • Our cutting edge website and Library App • Our Engaging social media activity • Committed support from the local authority. also referenced in our success were Our online library portal ‘Your Library’ • New library facilities within the city including Drumbrae Library Hub and plans for a new library in Craigmillar • Refurbished facilities in Morningside • Prison Library Service • Our range of special reading projects including those for dyslexic children • services for older readers. 5 Judges concluded that Edinburgh Libraries & Information Services are “innovative on so many fronts, full of energy, bang up to date and unafraid of the future”. Providing “a template for libraries everywhere to be inspired by.”

Editor's Notes

  1. Good afternoon UK Public libraries are under the cosh but not in Edinburgh! We have risen to the challenge of 21st century communications. Edinburgh’s libraries and Information Services have capitalised on the use of technology to encourage channel shift and make more efficient use of our staffing and resources. 4 million electronic transactions this year
  2. We have taken an integrated approach to engaging citizens and creating citizen centred services. This is characterised in particular through our new and innovative portal and App. Our key objectives were; Increase usage of online and physical services Meet customer expectations in the digital world Deliver engaging fully online interactive portal App and fully mobile compliant Attractive multi media content Write once read many times Provide unified search Allow customers to provide feedback
  3. This is our future audience and the customer we have built a lot of our Next Generation strategy around
  4. Public sector channel shift APPS – E-books Portals MOBILE Digital inclusion agenda Resources format change (CDs) Customer service expectations – Amazon, Bookstores, PLAY.com Fit for purpose buildings, hubs, café culture Meeting government and council agendas
  5. In transforming our services we identified an audience that might never enter a library, those who prefer Your Library -our Citizen portal The portal and APP enable; Full online Library account - all functions Interactive online catalogue Social media Image and heritage databases Support groups organisations Impact 250,000 reservations - 59% now placed online 70% now notified by email Reduction in transaction costs Through implementation of Self service issue and return 24/7 self serve Virtual library e-books portal Electronic PC booking Wi-fi …………… .and of course our App
  6. I have an ambition that Edinburgh’s Libraries are regarded as world leading and we have gone along way towards that with awards for the UK’s Best Library Service 2012 and Finalists for the Public Sector Digital Awards.
  7. 4.5 years ago we were first council service to use social media widely Extensive use of social media gives us free promotion and marketing, replacing expensive paper based materials at a time of shrinking budgets There are multiple methods to interact with and comment about the service including Twitter, You Tube, Facebook, Tales of One City blog or using the Feedback facility. We made it easy to sign up for newsletters and to give feedback across all the content. In Dec 2012 we added our E-Zines service with online access to 95 magazines such as Harpers Bazaar, Cosmopolitan, and BBC Good Food Guide Amateur Gardening which is now achieving  10,000 downloads per month http://yourlibrary.edinburgh.gov.uk/node/1671
  8. this is my vision for creating edinburgh’s ultimate information experience Books are provided by Amazon, Apple and Google. Reference is by Google and the Web and the smart phone, Kindle and iPad are providing access to it all. So where does that leave libraries? It is time for the experience library. As the internet proliferates daily This my vision for Edinburgh’s library and information Service Single search bringing back trusted resources Dyslexia Best books Best web content Best support groups Best social media links
  9. Your Library is the home of all the online services available from Edinburgh City Libraries from full online account management, high quality electronic learning resources to E book downloads. Events and activities information published on the libraries social media is replicated on Your Library . Through Your Library customers can join, renew or reserve stock, search local community groups, make enquiries, find out about events and opening hours. Your Library gives one access point for all Edinburgh City Libraries online services. First of its kind in the UK it's an example of best practice that could be replicated by other services or nationally. It has raised the awareness of the e-delivery of learning, information and services and has led to an increase in performance, usage and indeed even investment in 2 new libraries. It has reached an audience we cannot reach in the traditional manner. Take the Holocaust as a topical example of our methodology – this is the Youtube film of local survivors testimonies
  10. This is our interactive catalogue
  11. The language learning and driving test options are particularly popular.
  12. E-books portal
  13. Electronic subscription reference and learning resources that you can’t get free on the internet
  14. Content is king for us and it is absolutely crucial that we deliver is well-structured, easy to navigate and free of jargon and language used in internal communications. Filming our events and repackaging through u tube, facebook twitter etc is easy and cheap
  15. APPROVED, SAFE, FUN RESOURCEs FOR CHILDREN
  16. We’r e not resting on our laurels and have redesigned the portal for launch in June
  17. Simple clean and fresh
  18. Our Town Stories is a fascinating aspect of Your Library new interactive experiences and clever then and now functionality which explores the history of Edinburgh in images, maps and stories from 1700 to the present day Heritage material from our own rich collections provide the opportunity to use the map to find images of Edinburgh both past and present, discover how familiar places used to look through then and now. The production of high quality metadata is the most intensive part of the work Income generating potential
  19. The Library App uses the same infrastructure and content management systems as our network of plasma screens in libraries and allows centralised managed screen, web, desktop, and mobile channels and supports control of our digital signage. In addition it allows integration with external systems e.g. bus tracker This infrastructure is also used to deliver the same content to our blog, Facebook, and You Tube sites without the need to repackage or reformat for each. The app is also capable of sending e.g. pictures of graffiti on buildings direct to council staff
  20. Our 3 rd gen app has up to date information about library events, activities, and service updates that are usually only available on the library website. The library app now provides improved functionality so that mobile devices can act as a library card. This year it includes  the Twitter feeds, the unique Literary Map, and the Capital Collections image collection. Our App was the first of its kind for a UK public library, and has up to date information about library events, activities, and service updates that are usually only available on the library website. The app is available on the iStore and for Android users. App allows users to scan a barcode in a shop and automatically search the library catalogue.
  21. We know our customers want to be involved and contribute so we made it easy To write reviews Suggest books we should buy Write book lists
  22. We continue to add and develop huge amounts of detail and functionality
  23. Edinburgh’s Libraries are all about books, learning and information, but also about healthy communication networks and well informed neighbourhoods. We have developed Your Edinburgh as further engaging content on the Your Library portal. This part of the site gathers information about groups, societies and clubs across the city.
  24. It now holds over 30,000 records of groups and organisations. The what, when and where things are going on in Edinburgh, information about health services, education and learning, advice and support groups, leisure and sports activities, local history, things to do for children and Get Up and Go activities. Searchable by postcode or area to discover what's on in your neighbourhood. Library staff and partner organisations require up to date information to provide support to users of Community Connexions and Health Information Hubs in libraries.  The YourEdinburgh elements of the site provide that information in the library and from home. Information is collected direct from local community groups and individuals to ensure that information is current and accurate
  25. Delivering assisted digital is our next big project
  26. New Craigmillar library – A hybrid of conventional and electronic access An investment in the community and an endorsement of our success
  27. Investment in interiors our success in digital and subsequent performance improvements has gone a long way to securing investment in libraries in Edinburgh
  28. Beautiful Children’s library
  29. We have been able to make an invest met in 19 of our libraries across the city making them attractive places to visit Drumbrae Café plans Award winning prison library
  30. But we bring more than all of that we underpin Workstyle by enabling touchdown centres in 28 libraries across the city a more mobile workforce more potential for estate rationalisation Business hubs supporting local small businesses Elected members surgeries Homework support and clubs Information and signposting
  31. Development of our “virtual” resources has encouraged visits and uptake of traditional services and book borrowing and visitor performance has improved in both areas
  32. 97% customer satisfaction
  33. identified our key strengths as: Our range of services for hard to reach readers Our cutting edge website and Library App Our Engaging social media activity Committed support from the local authority. also referenced in our success were Our online library portal ‘Your Library’ New library facilities within the city including Drumbrae Library Hub and plans for a new library in Craigmillar Refurbished facilities in Morningside Prison Library Service Our range of special reading projects including those for dyslexic children services for older readers.