Prezentarea de la Webstock 2014 în cadrul panel-ului "Inovații în Comunicare". www.floringrozea.com www.HYC.ro

1. !
Florin Grozea
Artists Inovation
in Online Communication

2. Yahoo! Messenger
Self Piracy
Hi5
Facebook Tags
Instagram Selfie

3. Facebook Queen = Inna
Instagram Diva = Antonia
Twitter Duke = Smiley
Blogs Princes = Chirilă, Ilie, Vulpescu
YouTube Mafia = BUG Mafia

4. Voltaj
616.000 likes
young, women, Romania, inspirational
jurnal (blog)
#tufacipovestea

6. Deepcentral
320.000 likes
cool, clubbing, international, selfies
two blogs
#dragosteainvinge - unofficial video

8. Akcent
3.600.000 likes
international success, sex-appeal, fashion
fashion blog

10. Alessia
730.000 likes
behind the scene
weekly contests for fans

12. Lora
1.400.000 likes
selfies, interaction, feminism
fan contest with hundreds of videos

14. Alb Negru
445.000 likes
football, 2014 World Champions
#acum10ani campaign

16. Ellie White
835.000 likes
charity, shelter dogs

18. Alexandra Stan
3.250.000 likes
autographed posters via Facebook

20. What do people love?
A Good Story

21. Brands vs Artists
Direct, bi-directional, sincere
& down to earth
communication

22. Hit Yourself Consulting
The first Digital Agency
for the Music Industry
Voltaj, Deepcentral, Alb Negru, Ellie White,
DJ Sava, Narcotic Sound, Aylin Cadîr,
Tiare, Bianca Linta, Body & Soul

23. Let’s do business!
Reach? 20:1
Online Income vs CDs
Do fans care?

24. Quantix Research
+35 Facebook Pages
>12.000.000 fans
+4.000 answers
45% of fans are OK with 1-5 com.statuses/week
61% want to try the brands promoted by the artists

25. !
CELEBRITY
ENDORSED
AUDIENCES
Real fans. For real.

26. TOP CELEBRITIES ON FACEBOOK
*** Ask your AM for the full list
12+ milion
Facebook Fans
(duplicated)

27. TOP CELEBRITIES ON INSTAGRAM
*** Ask your AM for the full list
0.2 million
Instagram Followers
(duplicated)

28. TOP CELEBRITIES ON TWITTER
*** Ask your AM for the full list
0.2 milion
Twitter Followers
(duplicated)

29. TOP CELEBRITIES ON YOUTUBE
*** Ask your AM for the full list
100+ milion
YouTube Views
(duplicated)

30. TOP CELEBRITIES BLOGS
*** Ask your AM for the full list
60 k
Monthly Unique Users
(duplicated)

31. !
Florin Grozea
www.HYC.ro
florin.grozea@hyc.ro