Smart healthcare is a health service system that uses from mobile developments too

1. Erik Burckart, Chief Technology Officer
Mobile Trends,
Internet of Things (IoT)
and Cloud Integration

2. Making Mobile Matter
We carefully craft mobile strategies based on user data and business
requirements to create digital experiences that transform business.
Enterprises need to re-envision who they are,
how they work, and let mobile be the change agent.
- Stephanie Trunzo, Chief Operating Officer, PointSource
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3. What We’ll Cover Today
① Mobile Mindshift
② Internet of Things (IoT)
① Mobile + IoT = Cloud
① Reserved and A Day in the Office

4. The mobile mind shift is, the expectation that I
can get what I want in my immediate context
and [in my] moments of need.
– Ted Schadler, VP Principal Analyst, Forrester
“ “
@PointSource | #mobilemindshift

5. @PointSource
Smartphones are Now Ubiquitous “Answer Devices”
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Users are using smartphones to
get answers to everything…
…all the time.
Smartphone usage now exceeds TV time,
clocking at 2 hours 57 mins daily. That is 13
minutes of every waking hour!
* Source: Pew Research Center American
Trends Panel survey, October 3-27 2014

6. @PointSource
The Apple Watch and Wearables are Only Adding to It
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Smart-watches are hyper personalized devices
that are literally “tied to the wrist”!
By the end of 2015, Apple alone is
expected to have sold 20-30M watches.
Answers are even closer now!

7. @PointSource
Apps with the highest amount of customer
engagement are contextual!
Customer Engagement is Key
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Good mobile engagement strategies are
built on a solid foundation:
1. Understand your customer context : history,
location, time etc.
2. Personalize your information delivery to the
customer context (based on effective
customer segmentation)
3. Deliver information where and when the
user needs it, in an easily consumable
format

8. The Internet of Things (IoT) represents a world
where “things” (devices and sensors) are
connected and able to share data. IoT delivers
the “context” that makes mobile apps personal!
@PointSource | #iot

9. @PointSource
IoT is Here to Stay…
The time is ripe for IoT adoption today.
Here are 4 key reasons why:
1. Reducing cost of sensors due to increases
in volumes
2. Dropping wireless and wired data costs
with advances in wireless spectrums
3. Scalability and economics of Cloud
solutions enabling the processing of large
amounts of data
4. Advances in data analytics and geo-spatial
capabilities, that are supporting for complex
data analysis and trends identification
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10. @PointSource
IoT is Way More Than Connected Homes!
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* Source: Gartner 2014

11. @PointSource
• Physical stores are examples where IoT in
a retail environment is supporting a more
connected in-store experience
• Use of beacons or WiFi signals
to power a location-aware effective mobile
experience can ease product triangulation
and drive sales
• Pushing coupons based on location-in-
store context and shopping list visibility
on wearables is becoming common
Presence Insights Based on Location Context in Retail
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12. @PointSource
Mobile payments are becoming the standard quickly,
driven by IoT advances in BLE & NFC
• Mobile-based transactions in the U.S. have grown
118% per year on average for the last five years
• 50% of smartphone users predict they will use their
mobile wallets by year 2017
Loyalty programs are gaining strength due to
personalization of the customer’s in-store
experience with Clienteling
• Companies such as Index, have created a truly IoT
in-store environment; upon entering the store, a
customer’s mobile device is recognized and the
customer is greeted accordingly
Mobile Payments and Loyalty Programs
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13. Mobile + IoT = Cloud
@PointSource | #ibmcloud

14. @PointSource
Why are Mobile Apps and IoT Best Cloud-Hosted?
The four-tier engagement platform model for mobile
apps lends itself to cloud based scalability
* Source: Forrester Research
IBM MFP/Ionic,
Liberty, nginx
IBM MFP/Ionic,
Liberty, nginx
IBM MFP,
node.JS, .NET
Systems of
Record
Bluemix runtimes
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15. @PointSource
* Source: IBM Bluemix documentation
Why are Mobile Apps and IoT Best Cloud-Hosted?
Bluemix includes IoT
Foundation; a hub for sensor
data aggregation which
exposes an API layer for app
access
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16. @PointSource
Why are Mobile Apps and IoT Best Cloud-Hosted?
* Source: iamondemand.com blogs
Elasticity of cloud is suited for
workloads with variability
IoT traffic is inherently variable
• Supply variability of data
collection from sensors
• Demand variability due to
varying mobile app access
patterns
The fault-tolerance, economics and scalability of
cloud really complements IoT usage patterns
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CLOUD

17. @PointSource
Why are Mobile Apps and IoT Best Cloud-Hosted?
Cloudant characteristics
• Distributed NoSQL “Data Layer”
• Transactional JSON “document”
database with RESTful API
• Ideal for IoT apps that require:
• Massive, elastic scalability + high
availability
• Very different data types being sensed
• Geo-location services
• Full-text search
• Occasionally connected users
• Available as a fully-managed DBaaS, or
managed by you on-premises or accessible
through Bluemix
Cloudant is ideal for disparate sensor
data type aggregation, using geo-spatial
segmentation
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18. @PointSource
*Source: Bluemix materials
Why are Mobile Apps and IoT Best Cloud-Hosted?
Bluemix is built for
integration; five key
integration, data and API
management capabilities
are now built directly into
Bluemix, making hybrid
application architecture
even easier and more
flexible
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19. IoT Illustrations
Illustrations: Cloud Hosted Mobile Apps for IoT
PointSource Reserved A Day in The Office
@PointSource19

20. @PointSource
Smarter Workspaces with Quick Conference Room Scheduling
PointSource Reserved
• Quick single tap room
reservations
• Ability to find rooms close by
using beacons if a room is
not available
• Quick room extensions!
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21. @PointSource
Reserved App Architecture on Bluemix
Reserved app architecture, as it maps
to the Forrester 4 tier architecture,
running on Bluemix
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22. @PointSource
Contextual Awareness Through Use of a Watch App
A Day in the Office
• Single glance to understand
which meeting is on, how long
and what’s next!
• One touch rooms extensions,
haptic notifications and meeting
access
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23. @PointSource23
A Few of Our Clients
@PointSource23

24. Erik Burckart, Chief Strategy Officer and Chief Technology Officer
ejb@PointSource.com | @burckart
Seize the Mobile Moment

25. Thank you
www.PointSource.com