The document discusses Bret Seglem's mobiletelesecz project, which aims to raise awareness about mobile phone security and privacy. It began as a guerilla marketing campaign using interactive installations, but has evolved into a more conventional public service campaign. The initial plan was to build a large fake phone that would collect sensor data on passersby, but this was abandoned because it would compromise privacy. The refocused campaign will use print, mailers, social media and online banners to illuminate current mobile security and privacy issues facing users.