OIA Brands Case Study App Targeting and Retention.pdf
1.
Are you aD2C Brand
looking to lower
your CACs?
We’re here to help.
2.
What is broken?
01
Youdrive a ton of sales and traffic from Insta, YT,
FB, Gmail etc.
But whenever a user clicks on an ad or a link in
any of these apps, your client’s website doesn’t
open inside chrome or safari but inside that
social media app's Built-in-browser.
3.
Built-in-Browsers force usersto type-in all their personal
details like name, email, phone, address and then their
financial details like credit-card / upi-id etc..
Converting an impulsive purchase into a painful
process, causing abandoned carts, poor CRs
and high CACs.
Why shoppers hate
Built-in-Browsers?
4.
How do wefix this?
02
OpeninApp ensures that all your links open in
the user’s default browser (like chrome).
Chrome auto fills all user details (both personal
and financial), making the checkout process
10x easier.
Take a quick demo
How does itwork?
03
That converts all your campaign URLs into
smart URLs.
You get a Bit.ly like tool.
an
Enterprise-Ready Dashboard.
But 10x smarter with
7.
Understanding the
Tap toSale Journey
04
Click to Landing page
Landing to Add to Cart
Add to Cart to Transaction
Any tap to sale journey can be broken down
into the following steps/ratios.
8.
Click to LandingPage - No change
(200ms redirects)
Landing to Add to Cart - No change
Add to Cart to Transaction - Massive Increase
(Ease of transaction because of pre-saved details)
How Smart URLs impact this journey
9.
There’s a bitmore to it…
Broken Retargeting
05
~35% D2C sales come from retargeting but Google
retargeting pixels don’t work in Built-in-Browsers.
Meaning social users who don’t complete purchases
can’t be retargeted using Google’s Ad ecosystem.
10.
Most D2C Brandscomplain that many 3rd party
plugins, eg. Push Notifications don’t work in Built-In-
Browsers.
Because Built-In-Browsers actively block loading of
third party plug-ins, apps & javascripts.
It Doesn’t stop here...