This document discusses teaming with Google to implement OpenSocial, an API that allows developers to create social applications that can access a social network's friends and update feeds across multiple websites. Some benefits of OpenSocial include saving expenses and time, matching Facebook's functionality, and having massive distribution without needing specialized development for each platform. Potential cons are delays in platform development and limited customization options. The document proposes several new social applications and concludes that adopting OpenSocial would provide cost savings and other competitive advantages for working with Google.
Modernization is the continuous evolution of an organization’s existing applications and infrastructure. It is about preserving and renovating critical business logic, reducing operational and maintenance costs and opening applications up to make them easy to add new capabilities.
The document provides 6 ideas for mobile in 2013: 1) Follow the lean startup method of building, measuring, and learning. 2) Define an API interaction strategy. 3) Create a digital footprint by developing multi-device strategies. 4) Consider implementing mobile payments. 5) Offer innovative advertising formats. 6) Focus on customer retention and acquisition rather than downloads alone.
The document discusses the evolving mobile landscape and the need for publishers to embrace responsive design approaches. It provides a case study of the PGA TOUR's iPad app, which was redesigned in 2015 to deliver unique data visualization and differentiate itself from the responsive website. The app aims to function as a first screen experience or broadcast companion. Next steps include iterating features, evaluating platform sharing, and promoting the complementary value of the app and web.
The document summarizes a technical presentation for a smoking cessation app called "Butt it Out". It will include features like a timer to track time abstaining from smoking, a tracker to monitor smoking habits, and aftercare tips for staying motivated after quitting. The team will use Axure to design a prototype without coding. They will survey college students to evaluate desired features and receive feedback. The app's design will follow principles of ergonomics to ensure usability. Team members are assigned roles like designing the Azure interface and analyzing survey results.
Carlos Marcano has developed several iOS applications including Cines Unidos, an app for buying movie tickets that had over 82,000 monthly users. He led development teams and was responsible for core features, user interface design, and integrating third-party components. Marcano also developed apps for baseball (La Pizarra), college textbooks (OpenStax), golf (The Grint), travel (BoOola), and social networking (Wingder). His responsibilities included communication with clients, project management, analytics integration, and beta testing.
The document discusses how mobile and tablet usage has increased tremendously in recent years. It notes that according to findings, 69% of US mobile users access the internet on their phones daily. It discusses technologies like HTML5 and CSS that can make websites accessible across different devices. It provides an example of a mobile site that has not been coded for mobile browsers and is difficult to use on mobile. The document recommends finding a designer that understands mobile sites if wanting to create one, and making sure they understand the importance of a user-friendly, content-focused design that is easy to navigate on mobile.
This document discusses teaming with Google to implement OpenSocial, an API that allows developers to create social applications that can access a social network's friends and update feeds across multiple websites. Some benefits of OpenSocial include saving expenses and time, matching Facebook's functionality, and having massive distribution without needing specialized development for each platform. Potential cons are delays in platform development and limited customization options. The document proposes several new social applications and concludes that adopting OpenSocial would provide cost savings and other competitive advantages for working with Google.
Modernization is the continuous evolution of an organization’s existing applications and infrastructure. It is about preserving and renovating critical business logic, reducing operational and maintenance costs and opening applications up to make them easy to add new capabilities.
The document provides 6 ideas for mobile in 2013: 1) Follow the lean startup method of building, measuring, and learning. 2) Define an API interaction strategy. 3) Create a digital footprint by developing multi-device strategies. 4) Consider implementing mobile payments. 5) Offer innovative advertising formats. 6) Focus on customer retention and acquisition rather than downloads alone.
The document discusses the evolving mobile landscape and the need for publishers to embrace responsive design approaches. It provides a case study of the PGA TOUR's iPad app, which was redesigned in 2015 to deliver unique data visualization and differentiate itself from the responsive website. The app aims to function as a first screen experience or broadcast companion. Next steps include iterating features, evaluating platform sharing, and promoting the complementary value of the app and web.
The document summarizes a technical presentation for a smoking cessation app called "Butt it Out". It will include features like a timer to track time abstaining from smoking, a tracker to monitor smoking habits, and aftercare tips for staying motivated after quitting. The team will use Axure to design a prototype without coding. They will survey college students to evaluate desired features and receive feedback. The app's design will follow principles of ergonomics to ensure usability. Team members are assigned roles like designing the Azure interface and analyzing survey results.
Carlos Marcano has developed several iOS applications including Cines Unidos, an app for buying movie tickets that had over 82,000 monthly users. He led development teams and was responsible for core features, user interface design, and integrating third-party components. Marcano also developed apps for baseball (La Pizarra), college textbooks (OpenStax), golf (The Grint), travel (BoOola), and social networking (Wingder). His responsibilities included communication with clients, project management, analytics integration, and beta testing.
The document discusses how mobile and tablet usage has increased tremendously in recent years. It notes that according to findings, 69% of US mobile users access the internet on their phones daily. It discusses technologies like HTML5 and CSS that can make websites accessible across different devices. It provides an example of a mobile site that has not been coded for mobile browsers and is difficult to use on mobile. The document recommends finding a designer that understands mobile sites if wanting to create one, and making sure they understand the importance of a user-friendly, content-focused design that is easy to navigate on mobile.
HOJITA EVANGELIO DOMINGO XVIII CICLO A BNNelson Gómez
COMUNIDAD PARROQUIAL NUESTRA SEÑORA DE LOS DOLORES
MISA DOMINICAL NIÑOS PARA LA PASTORAL NIÑOS
PEREIRA 03 DE AGOSTO DE 2014, DOMINGO XVIII TIEMPO ORDINARIO CICLO A
EVANGELIO SEGÚN SAN MATEO 14, 13-21
- Comieron todos hasta quedar satisfechos -
PEREIRA – RISARALDA
COLOMBIA
2014
1. O documento apresenta um projeto de campanha publicitária para o lançamento do e-commerce da empresa Nagem.
2. Foi realizada uma pesquisa de mercado com público-alvo entre 18 e 50 anos e definida uma estratégia multiveicular offline e online.
3. A campanha utilizará veículos como sites, portais, jornais, revistas e outdoors para divulgar a nova loja eletrônica da Nagem.
This document outlines the development of a pressure ulcer prevention program at a 134 bed rehabilitation and complex care facility. The program aimed to decrease the skin incidence rate from over 30% to under 5%. Key strategies included forming a multidisciplinary committee, designating wound care champions, implementing standardized skin care products and therapeutic surfaces, and conducting staff education and regular skin audits. Through these efforts, the facility achieved the goal of reducing the skin incidence rate by 2013. Challenges included gaining staff buy-in and connecting prevention strategies to risk assessment scores. Lessons learned were that change takes time and a team effort, and measuring outcomes provides motivation.
Mobilizing Data for Pressure Ulcer Prevention Challenge Webinarhealth2dev
The document summarizes a webinar about developing a mobile application to standardize pressure ulcer assessment data collection and promote data sharing. It discusses the goals of creating a common data model to aggregate patient data across organizations for improved care, prevention, and research. Developers are invited to create a free mobile app using reference terminologies to demonstrate how standardized models and codes allow interoperability.
Pressure ulcer project, mc cune brooks hospitallearfield
The document discusses an organization's efforts to improve pressure ulcer prevention through innovative electronic solutions. They added checkboxes and automatic notifications to their electronic documentation system to better identify patients at risk of pressure ulcers, even if their Braden scale scores indicate low risk. This helps notify dietitians, physical therapists, and wound care nurses to screen patients. Daily monitoring of supplements and nutritional plans are also documented electronically. The system aims to prevent missed identification of at-risk patients and improve communication between departments.
The document discusses putting mobile first in digital strategies. It notes that the landscape is constantly changing as mobile use increases, with tablets and smartphones surpassing desktop use. It examines options for mobile including responsive websites, mobile-optimized sites, and native and hybrid apps. Key considerations for design are discussed like screen sizes, touch targets, and one-handed use. The optimal approach depends on priorities like speed, offline use and access to device features. Implementing mobile requires adapting content and user flows for small screens. The future will see more connected devices and integration of digital into other areas like TV and wearables.
The document discusses putting mobile first in digital strategies. It notes that the landscape is constantly changing as mobile use increases, with tablets and smartphones surpassing desktop use. It examines options for mobile including responsive websites, mobile-optimized sites, and native and hybrid apps. Key considerations for design are discussed like screen sizes, touch targets, and one-handed use. The optimal approach depends on priorities like speed, offline use and access to device features. Implementing mobile requires adapting content and user flows for small screens. The future will see more connected devices and integration of digital into other areas like TV and wearables.
Mobile is booming as a marketing channel - half of Tesco’s web traffic now comes via mobile as do a fifth of Domino’s Pizza orders. With our continued and growing attachment to our mobile phones and tablets, we get frustrated when the website or app we use does not perform as we expect. This seminar looks at the approach referred to as Mobile 1st which considers the content and design for the smaller screen before the desktop and we will be putting it to the test.
Covering a variety of topics, including designing for touch devices; how to ensure a healthy conversion rate from your mobile channel; deploying web apps across devices using products such as PhoneGap or Appcelerat or Titanium; and the pros and cons of optimising design for all phone and tablet devices, this seminar also looks at specific topics such as image strategy for mobile and shares our views on the trends we are seeing in the mobile space.
Optimising Mobile Seminar, Melbourne & Perth-June'13Precedent
Precedent latest "Putting Mobile First" seminar run in Melbourne on the 4 & 5th June and Perth on the 7th June.
John Campbell and Rufus Spiller presented
Leading Mobile app development company in EdmontonUmanoLogic
Umano Logic is an Experienced Mobile App Development company in Canada that offers exclusive mobile app development services to give your customers the best user experience.
For More Information : https://www.umanologic.ca/mobile-apps-development/
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
This document provides an overview of a book titled "Mastering Mobile Learning: Tips and Techniques for Success". The book contains 5 chapters that cover understanding mobile learning, strategic thinking about mobile learning, varieties of mobile learning experiences, design and development processes for mobile learning, and managing and delivering mobile learning projects. Some key topics discussed include the seven shifts in enterprise learning brought about by mobile technology, categories of mobile learning content, design considerations for mobile learning, and managing mobile learning project implementations.
The document discusses strategies for putting mobile first in design and development. It covers analyzing the changing mobile landscape, identifying opportunities, design considerations, and approaches. Key points include:
- Smartphone and tablet usage is surging globally and replacing desktops in many regions. Mobile operating systems are dominated by Android and iOS.
- Understanding user needs, behaviors, and contexts through research is important to identify opportunities. Motivation, ability, and triggers influence user actions.
- Effective mobile design considers factors like screen size, reach, and usage contexts like one-handed use. Images should prioritize recognition over description.
- Responsive, hybrid, and native apps each have pros and cons depending on needs like functionality
This presentation by Sirish Kosaraju, COO, RapidValue Solutions explains the best practices of enabling the mobile channel for organizations. It also addresses how to structure your IT org for mobile development, the technology & business changes you will need to consider. Through customer learnings (UOP, Karmaloop Case studies) we will share best practices on improving conversions, increasing sales and promoting the mobile app usage. The follow of the presentation is as follows:
1. Mobility Overview
2. Best Practices for Mobility - Factors to consider
3. Facebook Mobile Strategy Case Study
4. Charting out the Business Strategy
5. Creating Project Plan & Roadmap
6. Considering organizational changes required
7. Measuring usage & end-user feedback
8. Sales & Marketing (Promoting consumer apps)
9. Customer Learning - KarmaLoop, University of Phoenix Case Studies
10. Summary
Going mobile edu web presentation - 2011Nathan Gerber
This document summarizes Nathan Gerber's presentation on mobile web strategies for higher education institutions. It discusses how mobile usage is growing rapidly, especially among students. It emphasizes that institutions need to shift from just making their sites work on mobile to designing for the unique needs of mobile users. The presentation provides recommendations on starting small with high priority content, using responsive design, leveraging content management systems, and testing on various devices. It also highlights tools like QR codes, analytics, and emulators to help institutions begin developing their mobile web presence.
This document provides 10 habits for success with apps for brands. It discusses executing a successful app strategy, whether an app is needed or an HTML5 solution is better. It outlines Mobile IQ's qualifications developing mobile apps and web solutions for major brands over 5 years. The 10 habits discussed are to proceed with caution given negative user reviews; have a clear objective; select the right platform for the target market; ensure sustainability; avoid design disasters; development is only 25% of the work; test for issues; have a launch plan; leverage the app store ecosystem; and analyze user analytics and feedback. It provides an example case study of the successful BBC News app.
One Size does Not Fit All: Selecting the Right Mobile StrategyKentico mobil...Thomas Robbins
The key to a successful mobile strategy is aligning user needs with your business goals and evolving mobile technologies. Once you have alignment, the focus turns to determining the right strategy for your business:
• Responsive website?
• Mobile website?
• Native application?
During this webinar, we'll help you understand these three mobile strategy options with a side-by-side comparison, as well as best practices and key considerations. This discussion will help attendees ask the right questions to determine the best mobile solution to meet their business needs.
About our speaker Jeff Willinger
Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was recently named one of the top SharePoint influencers to watch in 2013, for the third year and is recognized as one of the top social media personalities in the country. He specializes in advising clients on social computing strategies, social intranets and portals, mobile reach vs. reach and increasing employee engagement. With experience spanning more than two decades, he is an internationally recognized speaker and expert in all CMS solutions and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and web 2.0 technology strategy. A character with character, he is the President and Founder of the Social Media Club of Chicago.
HOJITA EVANGELIO DOMINGO XVIII CICLO A BNNelson Gómez
COMUNIDAD PARROQUIAL NUESTRA SEÑORA DE LOS DOLORES
MISA DOMINICAL NIÑOS PARA LA PASTORAL NIÑOS
PEREIRA 03 DE AGOSTO DE 2014, DOMINGO XVIII TIEMPO ORDINARIO CICLO A
EVANGELIO SEGÚN SAN MATEO 14, 13-21
- Comieron todos hasta quedar satisfechos -
PEREIRA – RISARALDA
COLOMBIA
2014
1. O documento apresenta um projeto de campanha publicitária para o lançamento do e-commerce da empresa Nagem.
2. Foi realizada uma pesquisa de mercado com público-alvo entre 18 e 50 anos e definida uma estratégia multiveicular offline e online.
3. A campanha utilizará veículos como sites, portais, jornais, revistas e outdoors para divulgar a nova loja eletrônica da Nagem.
This document outlines the development of a pressure ulcer prevention program at a 134 bed rehabilitation and complex care facility. The program aimed to decrease the skin incidence rate from over 30% to under 5%. Key strategies included forming a multidisciplinary committee, designating wound care champions, implementing standardized skin care products and therapeutic surfaces, and conducting staff education and regular skin audits. Through these efforts, the facility achieved the goal of reducing the skin incidence rate by 2013. Challenges included gaining staff buy-in and connecting prevention strategies to risk assessment scores. Lessons learned were that change takes time and a team effort, and measuring outcomes provides motivation.
Mobilizing Data for Pressure Ulcer Prevention Challenge Webinarhealth2dev
The document summarizes a webinar about developing a mobile application to standardize pressure ulcer assessment data collection and promote data sharing. It discusses the goals of creating a common data model to aggregate patient data across organizations for improved care, prevention, and research. Developers are invited to create a free mobile app using reference terminologies to demonstrate how standardized models and codes allow interoperability.
Pressure ulcer project, mc cune brooks hospitallearfield
The document discusses an organization's efforts to improve pressure ulcer prevention through innovative electronic solutions. They added checkboxes and automatic notifications to their electronic documentation system to better identify patients at risk of pressure ulcers, even if their Braden scale scores indicate low risk. This helps notify dietitians, physical therapists, and wound care nurses to screen patients. Daily monitoring of supplements and nutritional plans are also documented electronically. The system aims to prevent missed identification of at-risk patients and improve communication between departments.
The document discusses putting mobile first in digital strategies. It notes that the landscape is constantly changing as mobile use increases, with tablets and smartphones surpassing desktop use. It examines options for mobile including responsive websites, mobile-optimized sites, and native and hybrid apps. Key considerations for design are discussed like screen sizes, touch targets, and one-handed use. The optimal approach depends on priorities like speed, offline use and access to device features. Implementing mobile requires adapting content and user flows for small screens. The future will see more connected devices and integration of digital into other areas like TV and wearables.
The document discusses putting mobile first in digital strategies. It notes that the landscape is constantly changing as mobile use increases, with tablets and smartphones surpassing desktop use. It examines options for mobile including responsive websites, mobile-optimized sites, and native and hybrid apps. Key considerations for design are discussed like screen sizes, touch targets, and one-handed use. The optimal approach depends on priorities like speed, offline use and access to device features. Implementing mobile requires adapting content and user flows for small screens. The future will see more connected devices and integration of digital into other areas like TV and wearables.
Mobile is booming as a marketing channel - half of Tesco’s web traffic now comes via mobile as do a fifth of Domino’s Pizza orders. With our continued and growing attachment to our mobile phones and tablets, we get frustrated when the website or app we use does not perform as we expect. This seminar looks at the approach referred to as Mobile 1st which considers the content and design for the smaller screen before the desktop and we will be putting it to the test.
Covering a variety of topics, including designing for touch devices; how to ensure a healthy conversion rate from your mobile channel; deploying web apps across devices using products such as PhoneGap or Appcelerat or Titanium; and the pros and cons of optimising design for all phone and tablet devices, this seminar also looks at specific topics such as image strategy for mobile and shares our views on the trends we are seeing in the mobile space.
Optimising Mobile Seminar, Melbourne & Perth-June'13Precedent
Precedent latest "Putting Mobile First" seminar run in Melbourne on the 4 & 5th June and Perth on the 7th June.
John Campbell and Rufus Spiller presented
Leading Mobile app development company in EdmontonUmanoLogic
Umano Logic is an Experienced Mobile App Development company in Canada that offers exclusive mobile app development services to give your customers the best user experience.
For More Information : https://www.umanologic.ca/mobile-apps-development/
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
This document provides an overview of a book titled "Mastering Mobile Learning: Tips and Techniques for Success". The book contains 5 chapters that cover understanding mobile learning, strategic thinking about mobile learning, varieties of mobile learning experiences, design and development processes for mobile learning, and managing and delivering mobile learning projects. Some key topics discussed include the seven shifts in enterprise learning brought about by mobile technology, categories of mobile learning content, design considerations for mobile learning, and managing mobile learning project implementations.
The document discusses strategies for putting mobile first in design and development. It covers analyzing the changing mobile landscape, identifying opportunities, design considerations, and approaches. Key points include:
- Smartphone and tablet usage is surging globally and replacing desktops in many regions. Mobile operating systems are dominated by Android and iOS.
- Understanding user needs, behaviors, and contexts through research is important to identify opportunities. Motivation, ability, and triggers influence user actions.
- Effective mobile design considers factors like screen size, reach, and usage contexts like one-handed use. Images should prioritize recognition over description.
- Responsive, hybrid, and native apps each have pros and cons depending on needs like functionality
This presentation by Sirish Kosaraju, COO, RapidValue Solutions explains the best practices of enabling the mobile channel for organizations. It also addresses how to structure your IT org for mobile development, the technology & business changes you will need to consider. Through customer learnings (UOP, Karmaloop Case studies) we will share best practices on improving conversions, increasing sales and promoting the mobile app usage. The follow of the presentation is as follows:
1. Mobility Overview
2. Best Practices for Mobility - Factors to consider
3. Facebook Mobile Strategy Case Study
4. Charting out the Business Strategy
5. Creating Project Plan & Roadmap
6. Considering organizational changes required
7. Measuring usage & end-user feedback
8. Sales & Marketing (Promoting consumer apps)
9. Customer Learning - KarmaLoop, University of Phoenix Case Studies
10. Summary
Going mobile edu web presentation - 2011Nathan Gerber
This document summarizes Nathan Gerber's presentation on mobile web strategies for higher education institutions. It discusses how mobile usage is growing rapidly, especially among students. It emphasizes that institutions need to shift from just making their sites work on mobile to designing for the unique needs of mobile users. The presentation provides recommendations on starting small with high priority content, using responsive design, leveraging content management systems, and testing on various devices. It also highlights tools like QR codes, analytics, and emulators to help institutions begin developing their mobile web presence.
This document provides 10 habits for success with apps for brands. It discusses executing a successful app strategy, whether an app is needed or an HTML5 solution is better. It outlines Mobile IQ's qualifications developing mobile apps and web solutions for major brands over 5 years. The 10 habits discussed are to proceed with caution given negative user reviews; have a clear objective; select the right platform for the target market; ensure sustainability; avoid design disasters; development is only 25% of the work; test for issues; have a launch plan; leverage the app store ecosystem; and analyze user analytics and feedback. It provides an example case study of the successful BBC News app.
One Size does Not Fit All: Selecting the Right Mobile StrategyKentico mobil...Thomas Robbins
The key to a successful mobile strategy is aligning user needs with your business goals and evolving mobile technologies. Once you have alignment, the focus turns to determining the right strategy for your business:
• Responsive website?
• Mobile website?
• Native application?
During this webinar, we'll help you understand these three mobile strategy options with a side-by-side comparison, as well as best practices and key considerations. This discussion will help attendees ask the right questions to determine the best mobile solution to meet their business needs.
About our speaker Jeff Willinger
Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was recently named one of the top SharePoint influencers to watch in 2013, for the third year and is recognized as one of the top social media personalities in the country. He specializes in advising clients on social computing strategies, social intranets and portals, mobile reach vs. reach and increasing employee engagement. With experience spanning more than two decades, he is an internationally recognized speaker and expert in all CMS solutions and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and web 2.0 technology strategy. A character with character, he is the President and Founder of the Social Media Club of Chicago.
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Julious Cious Igmen has over 5 years of experience as a senior mobile developer specializing in Android applications. He has worked at companies such as P3ople4u Inc., Zezmo Interactive, OrangeFix, and Design Muscle where he led development teams, oversaw product development cycles, implemented features and requirements, and engaged in client communication. He has expertise in technologies including Agile methodology, test-driven development, user experience design, Android, Java, SQL, and web development.
Mobile users are only going to increase and therefore it makes immense sense for a brand or business to consider mobile as a platform to address the business needs & goals. This talk will also touch upon some of the important things to be considered from a design perspective while once executes his design strategy.
Mobile Testing Challenges and Solutions XBOSoft WebinarXBOSoft
In this webinar, XBOSoft's VP of Engineering discusses some of the challenges that he and his team have faced in the areas of mobile test automation and mobile usability testing. He'll discuss how to gain the best platform coverage, when to use automation, when not to, and when to use shared cloud services versus emulators and real devices.
Mobile Developer Conference 2012 Hamburg, Germany KeynoteJeff Haynie
This is a keynote presentation by Jeff Haynie, co-founder and CEO of Appcelerator, at the Mobile Developer Conference 2012 in Hamburg, Germany on February 13, 2012.
http://www.mobile-developer-conference.de/
Similar to Mobile product strategy & tactical pov 2014 (20)
How a Second-hand/Pre-owned iPhone Becomes a Certified Premium Refurbished iP...Grest Grest.in
Grest provides certified and premium refurbished/renewed iPhones at low prices. Our every device undergoes 50+ checkpoints and is inspected by expert technicians.
eSIM and Virtual SIM Data Plans with GhostSimsGhost Sims
Discover the flexibility and security of eSIM and Virtual SIM data plans with GhostSims. Our solutions offer instant activation, global coverage, and PGP encryption to ensure your communications remain private. Ideal for frequent travelers and privacy-conscious users, GhostSims provides seamless digital management without the need for physical SIM cards.
2. Goals
1. Strategy - Mobile maturity opportunities
2. Execution - Types of mobile app implementation
3. Questions to ask prior to technology selection
4. Other considerations
2
6. Design Approach 1
Baseline mWeb Native AndroidNative iOS
6
Product Strategy - Accelerate
UX Tactics - Mobile Focus
Technical Implementation - Hybrid Apps – Web
Re-usable across all platforms
7. Design Approach 2
Baseline mWeb Hybrid Mixed
Android
Hybrid Mixed
iOS
Re-usable across all platforms Not re-usable
7
Product Strategy – Mobile Friendly
UX Tactics - Transform
Technical Implementation - Hybrid Apps – Mixed
8. Design Approach 3
Baseline mWeb Native AndroidNative iOS
Not re-usableRe-usable for iOS & Android Web
8
Product Strategy – Mobile First
UX Tactics – Mobile First
Technical Implementation – Native Apps
9. Other User Experience Considerations
“When people want a quick hit/lookup, they go to
the Web. When they have a recurring use, they
turn to an app.” – Luke Wroblewski
• If you decide to evolve to mobile first: browser,
iOS and Android should have different
experiences.
• http://elekslabs.com/2012/12/android-vs-ios-user-experience.html
• http://depts.washington.edu/ux/2013/04/when-designing-for-
android-forget-ios/
9
10. Discussion Points
Short Term vs. Future
1. Does your product need the smoothest UI and fastest
performance to warrant native app dev costs?
2. Do you want to the same exact experience across mobile
web experience & native apps?:
• Short Term: Yes or No | Long Term: Yes or No?
3. Do you want take advantage of annual refreshes from iOS
and Android?
• Short Term: Yes or No | Long Term: Yes or No?
10
11. Conclusions
There are many different mobile flavors to
implement.
Listen to your users, determine your product
needs, and pick appropriate tools to meet your
business and user experience goals.
11