The document discusses the various options for mobile app development, including native, hybrid, web, and dedicated applications, highlighting their pros and cons. It also covers user behavior regarding app usage, cost implications, and device management challenges, particularly in a museum setting. Presenters Kelly Miller and Heather Marie Wells provide insights into effective management of consumer products and the importance of understanding user interactions with technology.

1. Picking and
Managing
Platforms and
Devices
Monday, April 1, 13

2. Presenters:
Kelly Miller
Founder
Mill Creek Software
Heather Marie Wells
Digital Media Specialist
Crystal Bridges Museum of American Art
Monday, April 1, 13

3. Mobile Apps
Monday, April 1, 13

4. Options
Native - Write to the specific consumer
platform
Hybrid - Web to native consumer app
Web - Web site for mobile device
Cell Phone - Call in to hear audio
Dedicated - Device built to purpose
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5. De
De
vel
vice
op
Fea
Tim
Spe
Cos
tur
e
ed
e
t
*
s
Native All Fastest Highest BYOD
Hybrid All* Mixed Mid BYOD
Web Limited Mixed Low BYOD
Cell Phone Low OK Fast BYOD
Dedicated All Fast Depends High
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6. Device features
Camera Push notifications
Calendar Geofencing
Microphone Indoor location
Contacts App store
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7. Native App
Pros Cons
Fit and Finish Cross Platform
No Limits Cost
Best Experience
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8. Hybrid App
Pros Cons
Cross Platform Can look un-natural
Use Web Skills Supplier Lock-in
Dev Speed Performance
Monday, April 1, 13

9. Mobile Web
Pros Cons
Cross Platform Offline Support
Cost Latency
Easy to Deploy Changes Experience
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10. User Behavior
Apps for things we do multiple times.
Web sites for single frequency events.
Apple users download apps, Android users not near
as much.
OS upgrades.
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11. Device
Management
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12. Consumer Products:
A Blessing and a Curse
Pros Cons
Cost Enticing to public
Openness Durability
Public knows how to use Public knows how to use
Monday, April 1, 13

13. In Use at Crystal Bridges
For checkout:
Procedures
Turn around and charging time
Accessories
Cleaning supplies
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14. In Use at Crystal Bridges
Installed in gallery:
To make noise or not
Cleaning
Charging
Monitoring
Fixtures
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15. Why didn’t they tell me?
In store displays are special.
OS updates will change things.
People will do unexpected things -
Intentionally and Unintentionally.
Don’t over estimate staff comfort level
with devices and don’t expect it to be
uniform.
Monday, April 1, 13

16. What Can I tell You?
Monday, April 1, 13

17. Thank You for
Coming!
Kelly Miller
Mill Creek Software
KellyM@MillCreekSoftware.biz
Heather Marie Wells
Crystal Bridges Museum of American Art
HeatherMarie.Wells@Crystal Bridges.org
Monday, April 1, 13