Keynote presentation from Darren Winterford, Director of Creative Licence Digital at a recent Google Publishing event. Details recent mobile statistics with a focus on Australia. Also details various considerations when developing mobile websites and example work.

1. Monday, 25 March 13

2. 52% 58% 75%
OF ADULTS ACCESS THE DONT LEAVE
OWN A INTERNET EVERYDAY HOME
SMARTPHONE ON THEIR WITHOUT IT
SMARTPHONE
Monday, 25 March 13

3. SMARTPHONE PENETRATION
16-20
years 73%
30-49
years 66%
50+
years 28%
Monday, 25 March 13

4. 43% INTERACTIONS ARE ON
2x
ALMOST
OF DAILY MEDIA DESKTOP
Monday, 25 March 13

5. Monday, 25 March 13

6. GLOBAL
MOBILE
TRAFFIC
1% 4% 13%
DEC ‘09 DEC ‘10 NOV ‘12
Source: StatCounter Global Stats, 11/12
Monday, 25 March 13

7. BLACK FRIDAY
INTERNET
SHOPPING
6%
14% 24%
2010 2011 2012
FROM MOBILE AND DEVICES
Monday, 25 March 13

8. 1 BILLION 5 BILLION
MOBILE PHONE
SMARTPHONE
USERS USERS
Monday, 25 March 13

9. ENGAGED USERS
$$$
SOCIAL MEDIA SAVVY
VIRAL ABILITY
TOUCHSCREEN EFFECT
PURE EXPERIENCE
THE WEB, BUT BETTER
Monday, 25 March 13

10. WHERE DO YOU START?
Monday, 25 March 13

11. MOBILE WEB KEY
PHILOSOPHIES
CENTRAL BUSINESS LOGIC
ONE WORKFLOW
RESPONSIVE DESIGN
Monday, 25 March 13

12. CENTRAL BUSINESS LOGIC
EXISTING WEBSITE FRAMEWORKS RETAINED
KEEP ALL MODELS & EXISTING LOGIC SUCH AS
PAYMENT GATEWAYS, EMAILING OR BOOKING
SYSTEMS IN PLACE
USE SAME SITE INTELLIGENCE & CONVERSION
TRACKING
Monday, 25 March 13

13. ONE WORKFLOW
CURRENT CMS RETAINED
KEEPS CONTENT CENTRAL - ANY
CHANGES REFLECTED AUTOMATICALLY
THROUGHOUT ALL DEVICES
Monday, 25 March 13

14. RESPONSIVE DESIGN
1 + 2 + 3
RESPONSIVE REFINE SINGLE PAGE
(CSS) CONTENT APPLICATION (SPA)
Monday, 25 March 13

15. 1 RESPONSIVE
USING MEDIA QUERIES,
Style UNDERSTAND CAPABILITY OF THE BROWSER
INTERACTION TAILOR CONTENT
TOUCH EVENTS ACCORDING
VS. TO CAPABILITY
AND SCREEN SIZE
MOUSE CLICKS
Monday, 25 March 13

16. 2 REFINE CONTENT
Style & SUBSTANCE
USER AGENT DETECTION TO REPURPOSE CONTENT
(DETECTING THE DEVICE)
SMALL SERVER LAYER TO REFINE
CONTENT CREATED FOR THE DESKTOP IS
AUTOMATICALLY REORGANISED AND CONVERTED
PROVIDES APPROPRIATE CONTENT FOR THE DEVICE
Monday, 25 March 13

17. 3 SINGLE PAGE APPLICATION
SAME BUSINESS LOGIC BUT
APP-LIKE BEHAVIOUR
in simple terms...
NO PAGE REFRESHING FOR SPEED
USE OF AN API
DEVICE EXCHANGES ONLY LIMITED DATA
Monday, 25 March 13

18. ADVANTAGES
EASY MAINTENANCE TAILORED EXPERIENCE
CONTENT REMAINS IN ONE ALLOW FOR FLEXIBLE, IMPACTFUL UI AND
LOCATION CONSISTENCY UXUSE FULL POWER OF VARIOUS MOBILE
BROWSER NOT ONE SIZE FITS ALL
Monday, 25 March 13

19. ADVANTAGES LIGHTWEIGHT
MINIMISE LOADING LOAD IN ALLOW FLUID
TIME AND DATA CORRECT RESPONSIVE
REQUESTS ORDER BROWSING
Monday, 25 March 13

20. REVENUE INCREASED BY 1%
FOR EVERY 100 MILLISECONDS
OF IMPROVEMENT
100
MILLISECONDS
Monday, 25 March 13

21. ADVANTAGES APP READY
ALREADY USES WEB SERVICES AS AN
APPLICATION WOULD
MOBILE SITE BECOMES FOUNDATION FOR APP
DEVELOPMENT
UTILISE COMBINATION OF NATIVE, HTML5
AND THE SAME MODELS
SAVES LARGE OPERATIONAL COSTS
Monday, 25 March 13

22. MOBILE USER EXPERIENCE
Monday, 25 March 13

23. Monday, 25 March 13

24. HIGHLY VISUAL PERSONAL MEDIA
FUNCTIONALITY FIRST WITH SUPERLATIVE
USER INTERFACE & USER EXPERIENCE
BEAUTIFUL, INTUITIVE, COMPELLING
USER INTERFACES ENHANCE FUNCTIONALITY
AND INSPIRES EMOTIONAL ATTACHMENT
Monday, 25 March 13

25. KEY PRINCIPLES
SINGLE MINDED THUMBS UP
FOCUS ON CONVERSIONS
EFFICIENT CLICKS
CONTENT OVER CHROME
Monday, 25 March 13

26. EXAMPLE WORK
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34. CREATIVE LEVEL 1, PARK LANE ARCADE
LICENCE 13, THE CORSO, MANLY, NSW
DIGITAL
SYDNEY (02) 9977 2228
www.creativelicence.com.au
darren@creativelicence.com.au
Monday, 25 March 13