This document discusses mobile optimization and ranking factors according to data from 2015. It shows that factors like number of backlinks, internal links, file size, keyword density, and relevance were lower for mobile versions of sites compared to desktop. Mobile sites also tended to have fewer interactive elements, no Flash, and smaller font sizes. The document encourages semantic content optimization and states content should match consumer intent rather than focusing solely on keywords. It provides a link to download a mobile optimization report from Searchmetrics.

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Mobile Optimization
JORDAN KOENE
Mobile

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JORDAN KOENE

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Made with love in BerlinMade with love in Berlin
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Innovator in SEO Software & more
since 2005
Innovator in SEO Software & more
since 2005

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Our secret sauce is our software

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Let‘s go back in time!

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April 2015
[…]

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April 2015

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September 2015
+10%
- 8%
- 2%

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RANKING FACTORS 2015
Rank Correlation Top 30
Google.com

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Presence of Unordered Lists
RANKING FACTORS
2015
MOBILE

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Number of Interactive Elements
RANKING FACTORS
2015
Menus, Buttons, etc. MOBILE

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Number of Backlinks
RANKING FACTORS
2015
MOBILE
ØDesktop = 2.500
ØMobile = 1.500

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Ø Font Size Entire Page
RANKING FACTORS
2015
MOBILE

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Has Flash
RANKING FACTORS
2015
MOBILE

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Mobile vs. Desktop
RANKING FACTORS
2015
MOBILE
Mobile Desktop
≠

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Number of Internal Links
RANKING FACTORS
2015
MOBILE
ØDesktop = 132
ØMobile = 86

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Filesize
RANKING FACTORS
2015
MOBILE
ØDesktop = ~22,000
ØMobile = ~16,700

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LINKS?
Where we‘ re go ing, we do n‘ t need LINKS.

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Sitespeed
RANKING FACTORS
2015
MOBILE

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Speed

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Keyword in Title
RANKING FACTORS
2015
MOBILE
ØDesktop = 76%
ØMobile = 62%

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Word Count
RANKING FACTORS
2015
MOBILE
ØDesktop = 1.140
ØMobile = 812

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# Keywords in Body
RANKING FACTORS
2015
MOBILE
ØDesktop = 8
ØMobile = 5

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Relevant Terms
RANKING FACTORS
2015
MOBILE
ØDesktop = 49%
ØMobile = 46%

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Semantic Content Optimization
It is all about the consumer intent and not keywords anymore
Basis: Searchmetrics Suite – Feature: „Content Optimization“

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>> searchmetrics.com/mobile2015 <<
Download

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Thank You!
Join us @searchmetricsJoin us @searchmetrics
slideshare.net/searchmetricsslideshare.net/searchmetrics