The document discusses issues and best practices regarding mobile video. It notes that mobile video standards are not widely adopted, creative content needs to be relevant, interactive and simple, and delivery and reporting standards like MRAID and ORMMA exist but can be painful. Effective mobile video ads have engagement rates around 50% whereas typical web videos have engagement rates around 7% and mobile videos around 2%.

1. WE NEED
TO TALK ABOUT
VIDEO.
MOBILE
VIDEO
@emigal

2. wild, wild west
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3. the problems
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4. Creatives:
CONFUSED COWBOYS@emigal

5. MOBILEVIDEO
STANDARDS
ARE NOT
WIDELY
ADOPTED
delivery
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6. no reporting benchmarks
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7. THE
CREATIVE
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8. @emigal

9. INTERACTIVITY
IS KEY
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10. ALL DEVICES ARE NOT
CREATED EQUAL
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11. WEB
7%
MOBILE
2%
ENGAGEMENT RATE
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12. SIMPLE WORKS:
50% ENGAGEMENT RATE
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13. THE PERFECT
MOBILE
VIDEO AD
RELEVANT
INTERACTIVE
SIMPLE
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14. DELIVERY
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15. sneaky cowboys@emigal

16. MRAID
ORMMA

17. MOBILEVIDEO IS
TODAY WHERE
ONLINEVIDEO WAS
THREE YEARS
AGO
WE CAN HELP!
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18. THE
REPORTING
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19. TV
WEB
MOBILE
GRP
reach
impressions
reach
clicks
conversions
impressions
reach
clicks
conversions?
engagement
brand recall
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20. Standard video Interactive video
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21. TV
WEB
MOBILE
GRP
reach
impressions
reach
clicks
conversions
impressions
reach
clicks
conversions?
engagement
brand recall
engagement
brand recall
engagement
brand recall
@emigal

22. CREATIVE:
RELEVANT, INTERACTIVE, SIMPLE
DELIVERY:
MRAID OR ORMMA BUT IT’S PAINFUL
REPORTING:
IT’S ALL ABOUT ENGAGEMENT
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23. ONE MORE THING
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24. @emigal

25. THANKS
Emi Gal
CEO
emi@brainient.com
@emigal / emigal.com