The document outlines a conference focused on delivering high-speed broadband, scheduled from October 24th to 27th, 2011, in Prague. Key themes include evaluating various broadband technologies, assessing funding options, maximizing customer take-up rates, and sharing lessons from successful deployments across Europe. Featuring expert panels and workshops, the event aims to address challenges in broadband rollout and explore future strategies for operators.

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Key themes to be addressed:
v Evaluating which NGA technologies will provide the most future-proof Leading Case
solution to support continuously growing demand for high speed broadband Studies From:
v Establishing a strategy that maximises customer take-up rates for your Optimus
NGA services
B.net Croatia
v Scrutinising the costs and benefits associated with deploying VDSL solutions
Telekom Slovenije
v Assessing the business case for delivering high speed broadband
to rural areas Deutsche Telekom
v Determining how to develop and leverage partnerships to help fund Romtelecom
your fibre network Etisalat
Plus, take advantage of the additional learning opportunities
Telecom Italia
OTE
Pre-Conference Workshop - Monday 24th October 2011
Cyta Hellas S.A.
Assessing the dos and don’ts for a successful fibre project
Led by: FTTH Council Europe NextGen
Communications
Post-Conference Workshop - Thursday 27th October 2011 Spectrum Net
Building a successful business case for your fibre deployment
Led by: Ventura Team Slovak Telekom
BH Telecom
Learn strategies to help you with your broadband deployment Athens Information
from leading figures across Europe
Christina Kelaidi, Head of Strategic Analysis, OTE
Technology Centre
Centre for Internet
An excellent opportunity to exchange experiences with
a lot of FTTx case studies presented
Development Serbia
Roland Montagne, Director of Telecoms Business Unit, Idate and Montenegro
Register now: www.deliveringhighspeedbroadband.com

2. As the number of FTTH/B subscribers in Europe continues to increase Case studies not
thanks to a booming broadband market in Eastern Europe, it is imperative to be missed:
that telecoms and cable operators look for the most cost-effective options
Establish how Optimus are
to deliver high speed broadband.
successfully using their fibre
As a unique event in the Eastern European market, Telecoms IQ's networks to increase speed and
Delivering High Speed Broadband will address the key issues facing develop tangible new services
operators as they deploy NGA networks to deliver the download speeds
that their customers are demanding. Hear Telecom Italia compare the
pros and cons of using GPON or
Take this opportunity to benefit from the knowledge gained and lessons Point-to-Point technologies in
learnt by your colleagues to further the success of your fibre deployment your FTTH deployments
and ensure optimal customer-take up rates from your chosen NGA
technologies. Discuss with CYTA how state
Evaluate the role of VDSL as an alternative option for rapidly deploying aid can be used to attract private
high speed services and discover from your peers how to develop investments for the development
partnerships that can help fund your NGA network. of broadband infrastructure
I am delighted to announce that your expert speaker panel will be led by: Hear Telekom Slovenije discuss
the business case and funding
Deutsche Telekom Romtelecom
options for deploying high speed
Telecom Italia Telekom Srbija
broadband to rural areas
Optimus Etisalat
B.net Croatia OTE Discuss with B.net Croatia
Telekom Slovenije CYTA how to educate your customers
Reserve your place today and network with experts from across Europe of the benefits on FTTH to ensure
and the Middle East who will help you to identify which NGA business optimum customer take-up rates
models will deliver the best ROI.
Benefit from the lessons learnt
I look forward to seeing you in Prague, by OTE as they discuss their
deployment of VDSL technologies
to deliver high speed broadband
across Greece
Samantha Aspinall
Conference Producer - Delivering High Speed Broadband
PLUS
Take advantage of two highly
Telecoms IQ targeted workshop days highlighting
the challenges in deploying FTTH
P.S. Take advantage of the exclusive media centre infrastructure and helping you to
build a successful business case for
where you will find podcasts, articles and case studies: your fibre deployment :
www.deliveringhighspeedbroadband.com www.deliveringhighspeedbroadband.com
Pre-Conference Workshop: Monday 24th October 2011
Registration and refreshments will begin at 09.30. The workshop will take place between 10.00 and 16.00 with
appropriate breaks for lunch and refreshments.
Assessing the dos and don'ts for a successful fibre project
Led by: Paolo Sebben, Chair, Business Committee, FTTH Council Europe
• Overcoming the challenges of deploying FTTH infrastructure
• Discussing why and how to deploy fibre networks
- Understanding the importance of preparing a well-structured model for your project
• Evaluating the most frequently used business models for fibre projects
- Which model is best for your fibre deployment?
• Learning about existing case studies from the FTTH Council Europe
Media partners
Register now: +44 (0) 20 7368 9300

3. Conference Day One 25th October 2011
08.30 Registration and coffee 12.50 Lunch
08.55 Welcome address 13.50 Assessing the current growth in FTTH across Eastern Europe
Samantha Aspinall, Conference Producer, Telecoms IQ • Evaluating the current European FTTH and FTTB market
09.00 Opening remarks from the Chair • Forecasting future growth of FTTH led by Eastern
European countries
Followed by Speed Networking • Establishing how to overcome the challenges of FTTH deployment
09.20 Scrutinising the status of fibre deployments - Low penetration rates - Complexity of roll-out
across Eastern Europe - Financing the deployment
• Evaluating the rise of FTTH deployments across Eastern Europe • Examining whether co-investment can be the key to successful
• Examining the use of different fibre technologies across large scale fibre roll-outs
Eastern Europe - Covering non dense areas
- Ethernet P2P - GPON • Determining how operators can achieve fibre maturity by 2020
- WDM-PON Karin Ahl, Treasurer and Member of the Board,
• Evaluating the results from some of the pilot fibre deployments FTTH Council Europe
across Eastern Europe 14.20 Understanding why and how Portugal has become one of
- ROI - Customer take-up rates the most active FTTH markets in Europe
Roland Montagne, Director of Telecoms Business Unit, IDATE • Establishing why Optimus chose GPON technology for their large
For a sneak peak of the topics that Roland will be scale fibre deployment
discussing listen Telecoms IQ’s exclusive interview with him at • Outlining the latest developments in Optimus' FTTH project
www.deliveringhighspeedbroadband.com - What is next on the agenda?
09.50 Learning from Deutsche Telekom how they have • Understanding the importance of customer satisfaction and
optimised the roll-out of their fibre network. engagement with your fibre project
• Understanding the business case behind Deutsche Telekom's • Determining how Optimus have turned speed into tangible
NGA network services to deliver optimal customer take-up rates
• Assessing how Deutsche Telekom overcame the challenges of Filipa Henriques, FTTH Program Manager, Optimus
deploying multiple NGA technologies 14.50 Determining how NextGen Communications is deploying
• Evaluating the successes that Deutsche Telekom have achieved NGA fibre optic technologies
so far in the roll-out of their fibre network • Understanding the business case for NextGen Communications’
- Customer take-up FTTH deployment
• Outlining the next steps for Deutsche Telekom in their fibre - Why FTTH? - What is their expected ROI?
deployment • Establishing how NextGen Communications overcame the
• Evolution of PON technologies challenges of deploying their FTTH network
- Increasing customer take-up rates - Funding challenges - Technological challenges
Dr. Dirk Bruer, Research Manager of Optical Access Networks and • Evaluating the success of NextGen Communications‘
Project Manager of EU IP Project, Deutsche Telekom FTTH deployment
10.20 Establishing which NGA technology will deliver the best - What are the achieved and expected results?
ROI when delivering high speed broadband • Establishing how NextGen Communications are looking to evolve
• Assessing possible fibre technologies for delivering high their strategy to keep up with growing demand for high
speed broadband speed broadband
- G-PON - 10G-PON Giovanni Mircea Barroso, Head of Product Management,
- 10GE-PON - WDMPON NextGen Communications
• Examining the option of using VDSL and VDSL2 for delivering 15.20 Afternoon refreshments
high speed broadband 15.40 Justifying the business case for deploying fibre
• Identifying and understanding how to overcome the deployment
challenges associated with different NGA technologies networks in rural areas
• Evaluating which NGA technology choices will provide the most • Identifying the technical and commercial issues that need to be
future-proof solution to support the continuously growing considered when delivering high speed broadband to rural areas
demand for high speed broadband • Assessing the different options for funding high speed broadband
• Quantifying the costs of using different fibre technologies in rural areas
- Which technology will deliver the best ROI? - Public partnerships - Private partnerships
For speaker announcements please visit • Establishing the advantages of using advanced copper, wireless
www.deliveringhighspeedbroadband.com and satellite to deliver high speed broadband to rural areas
- Cost - Customer experience
10.50 Morning refreshments • Evaluating how the deployment of high speed broadband in rural
11.20 Examining how B.net Croatia overcame the challenges areas can help develop local businesses and communities
of deploying FTTH in Croatia Peter Lunar, Senior Network Engineer, Telekom Slovenije
• Understanding the positive impact that an NRA can have when 16.10 Establishing how to cost-effectively extend the reach
defining construction standards for FTTH of your high speed broadband
• Outlining the targets for high speed broadband in Croatia • Understanding how the high speed broadband market is
• Determining who is ready to invest in open networks in Croatia developing in Slovakia
• Identifying and managing the challenges of building a brand • Establishing the business case for delivering high speed
new network broadband to rural areas in Slovakia
- Experiences from a CATV operator • Determining which technologies can be used to cost-effectively
• Examining how to create awareness of FTTH in society deliver services to rural areas
- How do you ensure your customers know the benefits of FTTH - Is fibre the best technology option for extending the reach of
and therefore ensure optimal customer take-up rates? high speed broadband?
Boris Stipetic, Network Planning and Design Manager,
B.net Croatia Marcel Satanek, Corporate Development, Slovak Telekom
11.50 Learning from Spectrum Net's large scale FTTx 16.40 Examining the costs and benefits of using WDM-PON
roll-out across Bulgaria in fibre networks
• Assessing the advantages and disadvantages of using WDM-PON
In this presentation the Head of Project and Planning for Spectrum - Determining the business case for using WDM-PON in fibre networks
Net's Infrastructure Department will discuss why and how they • Understanding how WDM-PON can be successfully used in
used the latest PON technology in their FTTx infrastructure various parts of the network
and will detail how they are cost-effectively delivering high speed - Access network - Metro network
broadband to customers across Bulgaria. • Comparing and contrasting WDM-PON to GPON technologies
Peter Dimov, Head of Project and Planning Infrastructure - QoE - QoS - Costs
Department, Spectrum Net Dr. Muneer Zuhdi, Director of Fixed Access Networks, Etisalat
12.20 Evaluating the impact of Next Generation fixed access 17.10 Discussing real world fibre business cases: lessons
networks on energy consumption learned from building some of the fastest and most
• Outlining the main features of FTTx architectures for NGA efficient fibre operations in the world
network deployments • Creating the case for the world’s fastest broadband network
• Comparing and contrasting the two alternative solutions (GPON - 1 gigabit available to all homes and businesses
and Point-to-Point) for FTTH and highlighting the differences in • Examining a start-up that has 120k subscribers and is now ranked
terms of: 4th in the world for broadband service value
- Space - Energy consumption • Developing the business case for a 20,000 cabinet deployment of FTTH
- Environmental impact - Throughput • Establishing how to plan and implement a fibre network that
• Introducing the 'Innovation Lab' developed by Telecom Italia at successfully connects millions of homes
the end of 2010 Richard Jones, Partner, Ventura Team
• Analysing the long-term evolution of the total energy
consumption of fixed access networks using the GPON or 17.40 Closing remarks from the Chair
the Point-to-Point technology 17.50 End of conference day one
Dr. Gianluca Griffa, Project Manager, Telecom Italia
Drinks Reception
For your booking enquiries you can e-mail us now: telecoms@iqpc.co.uk

4. Conference Day Two 26th October 2011
09.00 Registration and coffee 12.40 Understanding how fierce competition in Romania is
09.30 Opening remarks from the Chair determining Romtelecom’s NGA technology choices and roll-out
Hear Romtelecom detail the strategies they are adopting in the roll
09.40 Evaluating the costs and benefits of different -out of fibre optic networks as they aim to give subscribers internet
architecture and technology choices for NGA Networks access at speeds of up to 100Mbps.
• Quantifying the costs of different NGA technology choices and Tomas Chadzivasilis, General Manager Voice and Internet Division,
determining which delivers the most future-proof solution Romtelecom
- PON -P2P
• Assessing the benefits of using PON2 in your fibre network 13.10 Lunch
• Evaluating the success of NGA trials that have taken place 14.10 Examining why and how to manage QoS and QoE as you
across Eastern Europe migrate to an NGA network
- Determining how you can take best practice and integrate it • Understanding the importance of QoS and QoE before, during
into your NGA roll-out and after the migration to an NGA network
Ioannis Tomkos, Telecommunications Expert, Athens Information • Determining how much you should invest in QoS and QoE tools
Technology Centre and technology for your NGA network
10.10 Benefiting from the lessons learnt by OTE in their • Establishing how fibre optic networks can improve the customer
deployment of VDSL across Greece experience and increase ARPU
• Understanding the business case behind OTE’s deployment of - Evaluating which services are most likely to generate new
VDSL and FTTB revenue streams
- Why not FTTH? Edvin Skaljo, Head of Network Planning Department, BH Telecom
• Evaluating the success of OTE’s VDSL deployment to date 14.40 Panel Discussion: How do you promote new services
- Cost savings - Customer experience and take advantage of increased bandwidth to
• Overcoming the regulatory challenges facing OTE in their maximise revenue generation?
VDSL deployment • How do you educate your customers in order to successfully
- Overcoming the challenge of having to stop retail VDSL promote new services and ensure optimal take-up?
services for 6 months • How do you develop a sales and marketing strategy that
• Forecasting how broadband investment is going to evolve for OTE successfully ‘sells more speed’ and delivers the best ROI?
• Establishing a progression path for OTE’s broadband deployment • How do you effectively price your products in order to increase
and determining how they plan to meet the standards set out in customer ‘stickiness’ whilst achieving an ROI?
the Digital Agenda
Dr. Christina Kelaidi, Head of Strategic Analysis and Regulatory 15.20 Afternoon refreshments
Relations Department, OTE 15.30 Examining a co-investment approach to fibre
10.40 Evaluating the role of DSL technologies in providing deployment: is it the answer for delivering high speed
NGA: Is it a commercially viable alternative to fibre? broadband on a national scale?
• Assessing the long-term viability for using DSL to provide high • Understanding how a co-investment approach to fibre
speed broadband deployment works in practice
- Does it have the same reach and availability of high-speed - What are the advantages and disadvantages of a
broadband as fibre? co-investment model?
• Identifying the costs associated with deploying VDSL solutions • Determining who to partner with in your co-investment approach
and comparing them to fibre network deployment to fibre deployment
• Determining the extent to which DSL can provide the levels - Operators - Municipalities
of QoS and QoE that will be required to support forecast services - Regulators - Local communities
and customer demand - Private investors
- Is the demand for bandwidth going to continue to rise? • Identifying and overcoming the challenges associated with a
• Overcoming the challenges of deploying DSL technologies and co-investment approach to deploying fibre networks
establishing how to manage the resulting hybrid networks - How much control does each investor have?
• Evaluating the potential for using DSL vectoring in NGA networks Vicky Hanley-Emilsson, Chairman, ECTA
For speaker announcements please visit 16.10 Establishing how T-2 achieved the right balance between
www.deliveringhighspeedbroadband.com
infrastructure and regulated service competition when
11.10 Morning refreshments deploying their FTTH network
11.40 Overcoming the challenges of delivering high speed • Comparing and contrasting business models and market
broadband on a national scale and examining the pros experiences of new entrants and an incumbent superfast
broadband provider
and cons of ADSL deployment • Determining how far parallel commercial roll outs of superfast
• Understanding the business case behind the €210m broadband infrastructure lays the foundation for effective
Governmental National Broadband Project competition
• Overcoming the challenges that arose when rolling out the • Understanding how to effectively complement your NGA roll-
National Broadband Project out with wholesale local access regulatory remedies
- Design - Implementation • Establishing the limitations of your NGA reach and determining
• Evaluating the success of the co-funded National how you can reconcile competition with public funding in order to
Broadband Project achieve ubiquitous superfast broadband coverage
– What were the results? Bostjan Makarovic, Chief Consultant, Aphaia Regulatory
- What were the lessons learnt? Consulting and Senior Representative, T-2 Slovenia
• Discussing how state aid can be used to attract private
investments for the development of broadband infrastructure 16.40 Determining how liberalising infrastructure can
• Examining the business case for CYTA’s ADSL deployment introduce new opportunities for delivering high
- Why did they not deploy FTTH? speed broadband
• Establishing how CYTA’s ADSL deployment extended the reach of • Outlining the status of FTTH deployments to date across Serbia
their broadband and Montenegro
• Assessing the role of ADSL deployment in rural areas • Determining how regulation up to this point has hindered the
Dr. Theodoros Mouroutis, Head of Strategy and Deputy deployment of high speed broadband
Manager of Business Management Support, Cyta Hellas S.A. • Understanding how liberalisation of the infrastructure market
12.10 Determining how to use duct sharing to support NGA in January 2012 is going to create new opportunities for high
speed broadband across Serbia and Montenegro
services and high speed broadband - Easier to deploy FTTx infrastructure
• Overcoming the technical challenges of implementing duct sharing - More cost-effective deployments
• Minimising the investment costs of NGA networks through the Slobodan Markovic, President, Centre for Internet Development
use of duct sharing Serbia and Montenegro
• Understanding how to carry out duct sharing in the most cost-
effective way possible 17.10 Closing remarks from the Chair
• Assessing how competition is affected by duct sharing if the 17.20 End of conference
incumbent operator is asked to open up their ducts
- Balancing investment with fair competition
Steve Quinn, Senior Vice President, MaxCell Innerduct
Don’t forget to sign up for the workshops
For more information on: The conference programme and speaking when registering for the conference!
opportunities, contact: Samantha Aspinall, Conference Producer,
Telecoms IQ T: +44 (0) 20 7368 9419 E: Samantha.Aspinall@iqpc.co.uk www.deliveringhighspeedbroadband.com
COPYRIGHT Telecoms IQ 2011, Due to unforeseen circumstances the programme may change and IQPC reserves the right to alter the venue and/or speakers
Register now: www.deliveringhighspeedbroadband.com

5. Post-Conference Workshop: Thursday 27th October 2011
Registration and refreshments will begin at 09.30. The workshop will take place between 10.00 and 16.00 with appropriate
breaks for lunch and refreshments.
Building a successful business case for your fibre deployment
Led by: Richard Jones, Partner and Stefan Stanislawski, Partner, Ventura Team
This workshop will include high levels of interaction and help you to learn how to develop a realistic plan for your fibre
business case. The workshop will also look at the role of other technologies, such as DSL and WiMAX, and assessing their
part in your FTTx business plan. Ventura Team will focus on real world examples to scrutinise costs, issues and best practice.
• Assessing fibre strategies
- Why is fibre so important?
• Understanding the opportunities created by fibre and establishing where to deploy it
• Deployment secrets of CAPEX and OPEX - calculating the costs and determining how to save money
• Discussing why some fibre businesses are under-performing
- How do you make sure that yours is a success?
• Establishing how to get prices, marketing and services right to ensure an optimal customer
take-up rate from your fibre deployment
Who you will meet: Sign up for the Telecoms IQ Newsletter:
telecoms@iqpc.co.uk
Telecoms IQ's Delivering High Speed Broadband conference will
bring together operators from across Europe and the Middle
East. Come and meet Directors, Experts and Engineers of: Join Telecoms Networking
Forum on LinkedIn
• Next Generation Access
• FTTx Follow Telecoms IQ
• FTTH @TelecomsForum on
• Technical Strategy
• Access Networks
• Broadband Services
• Network Strategy Sponsors
• Network Planning
Western Europe - 29%
Eastern Europe - 62%
Scandinavia - 2%
Middle East - 6%
Other – 1%
Sponsor Delivering High Speed Broadband to improve your business -
Benefit from maximum networking, branding and thought leadership:
• Generate new, qualified leads Feedback from past sponsors:
• Demonstrate thought leadership
“Everything that “We have gained a
• Network with key decision makers we’ve been promised high level of potential
and influencers has been delivered, new leads and are
• Position your company brand front so it’s been a great really impressed with
of mind experience for us” the quality of the
delegates”
• Stand out from vendor delegates
• Secure a competitive advantage VP Product
Marketing
Director of Market
Development EMEA
• Gain business intelligence for maximum Optier Corning Optical Fiber
client engagement
For more information on sponsorship “It’s been a great event, it’s always a good size
event for us which is a good chance for you to
opportunities please contact: network, to meet a lot of people.”
Dale Harris, Project Manager, Telecoms IQ
T: +44 (0) 20 7368 9867 Director Solutions Marketing, Alcatel-Lucent
E: telecoms@iqpc.co.uk
Register now: www.deliveringhighspeedbroadband.com

6. Delivering High Speed Broadband 5 WAYS TO REGISTER
Tel: +44 (0) 20 7368 9300
Pre-Conference Workshop: Monday 24th October
Assessing the dos and don’ts for a successful fibre project Fax: +44 (0) 20 7368 9301
Conference Programme: 25th-26th October Post: your booking form to
Post-Conference Workshop: Thursday 27th October IQPC UK, 2nd Floor,
Building a successful business case for your fibre deployment
129 Wilton Road, London
To speed registration, please provide the priority code located on the mailing label or in the box below. SW1V 1JZ
my registration code is SLIDESHARE
Please contact our database manager on +44 (0) 20 7368 9300 or at database@iqpc.co.uk quoting the registration code above to
www.deliveringhighspeedbroadband.com
inform us of any changes or to remove your details.
Email: telecoms@iqpc.co.uk
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