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Mobile marketing
Brand :- edX- Online Courses by Harvard, MIT, Microsoft
Pratap Zachariah Poovelil
IIDE SDM JHC DEC18 & JAN 19
Keywords
Review of 1 month
Review of 3 month
Review of app
• In last month rankings of the app has decrease from 4.7 to 4.6.
• The app has been receiving many negative comments base on unable load
course or id login problems and downloaded video not running offline.
• The latest updates seems to have bugs based on reviews. So the user are
declining
Review of app
Thought on competitors keywords
• Khan Academy has been ranking well for the keywords, Skillshare and
Coursera.
• The ranking for the keywords, Skillshare has gone up from 11th to 4th
since 3 months.
• The ranking for the keywords, Courera has been constant for past 3
months.
• the reason for the ranking to go up can be app updated and increase in
the number of user.
Android app Title and Subtitle
• Title :- edX- Online Courses by Harvard, MIT, Microsoft
• Subtitle:- Gain new skills, Access 2000 course from 140
institutions. Join for free.
Thank you

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Mobile marketing for edX online Courses

  • 1. Mobile marketing Brand :- edX- Online Courses by Harvard, MIT, Microsoft Pratap Zachariah Poovelil IIDE SDM JHC DEC18 & JAN 19
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Review of 1 month
  • 9. Review of 3 month
  • 10. Review of app • In last month rankings of the app has decrease from 4.7 to 4.6. • The app has been receiving many negative comments base on unable load course or id login problems and downloaded video not running offline. • The latest updates seems to have bugs based on reviews. So the user are declining
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Thought on competitors keywords • Khan Academy has been ranking well for the keywords, Skillshare and Coursera. • The ranking for the keywords, Skillshare has gone up from 11th to 4th since 3 months. • The ranking for the keywords, Courera has been constant for past 3 months. • the reason for the ranking to go up can be app updated and increase in the number of user.
  • 19. Android app Title and Subtitle • Title :- edX- Online Courses by Harvard, MIT, Microsoft • Subtitle:- Gain new skills, Access 2000 course from 140 institutions. Join for free.