The document discusses the evolving relationship between Hollywood, gaming, and intellectual property. It questions how licensing deals have changed and whether creative control now lies more with media companies or developers. Examples are given of reality TV, movies, comics and manga that have successfully translated to games. The challenges of building, buying or partnering with big media companies are also debated, as well as strategies around reliance on social networks like Facebook. Respect for games within companies and whether revenue potential is large enough is also questioned.