BigD Design Conference: 2013
Take an in-depth look at the mobile first approach used to design Silvercar, a new rental car company that caters to business travelers. From conceptual research through launching 200 Audi A4s at Dallas-Fort Worth Airport in just six months, you'll learn how designing "mobile first" can drive a successful project forward--fast!
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
eHub presentation of mobile application for any ecommerce store, loyalty platform, Push Notifications, Event Triggers, Vouchers / Coupons, Gift Cards, etc. Take control over you cutomers online.
NPSAPPS began in 2012 and is part of a larger organization that has been in business since 2001. The NPSAPPS team is focused on your business. We have put together a program that will take your business to the next level. Digital marketing, digital advertising and branding are the future – and the future is here today! Everyone has a smartphone. iPhone, Android and other smart phones make up 70% of the cell phone market today – and that number is growing. Apps for businesses is something innovative and should be a part of your digital footprint.
NPSAPPS is not only going to design your app, we are going to assist you in marketing your app so you can get your business in your customers smartphones! Our apps are are affordable, feature rich and innovative! An app will help you build loyalty, brand your business and much more!
The Best Windows Phone Apps 2013: A Designers CollectionTheresa Neil
Theresa Neil is working on the Second Edition of the Mobile Design Pattern Gallery to be published by O'Reilly Media January, 2014. Enjoy this research material collected from 300+ Windows Apps in 2013.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
All The Screens: Cross Platform Design StrategiesTheresa Neil
Mobile sites, responsive web, mobile apps, native, HTML5 or hybrid apps…Which of these solutions and combinations are right for your industry and product? We’ll take a look at examples of each and how companies are leveraging different solutions to meet their customer’s mobile needs. We’ll also explore the pitfalls of designing hybrid apps, and best practices for device neutral design. Finally, we’ll look at a case study from the world’s largest non-profit health organization and the cross platform strategy we are designing.
Navigation Patterns for iOS, Android and MoreTheresa Neil
Designing a mobile application? Look at these design patterns for primary and secondary navigation. All the images from the book are included plus dozens of new examples.
http://www.mobiledesignpatterngallery.com
Designers vs Developers- Coming together to build the best RIAsTheresa Neil
Presented on Nov 3, 2009 at Øredev in Malmo, Sweden.
What is the fastest way to get from a product idea to a rich internet application? By breaking down the communication barriers between designers and developers.
This talk takes a quick look at how to build a shared vocabulary and use prototyping to bypass extensive wireframes and development specs.
Take a look at 5 simple and effective prototyping tools:
Balsamiq Mock-ups + Nakpee
Any wireframes + Protoscript
Prototcasting (using click-throughs and screencasts to convey requirements)
Atlas and other development environments + visual layout editors
This presentation goes hand in hand with our book (Bill Scott & Theresa Neil) called Designing Web Interfaces: Principles and Patterns for Rich Interaction.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
eHub presentation of mobile application for any ecommerce store, loyalty platform, Push Notifications, Event Triggers, Vouchers / Coupons, Gift Cards, etc. Take control over you cutomers online.
NPSAPPS began in 2012 and is part of a larger organization that has been in business since 2001. The NPSAPPS team is focused on your business. We have put together a program that will take your business to the next level. Digital marketing, digital advertising and branding are the future – and the future is here today! Everyone has a smartphone. iPhone, Android and other smart phones make up 70% of the cell phone market today – and that number is growing. Apps for businesses is something innovative and should be a part of your digital footprint.
NPSAPPS is not only going to design your app, we are going to assist you in marketing your app so you can get your business in your customers smartphones! Our apps are are affordable, feature rich and innovative! An app will help you build loyalty, brand your business and much more!
The Best Windows Phone Apps 2013: A Designers CollectionTheresa Neil
Theresa Neil is working on the Second Edition of the Mobile Design Pattern Gallery to be published by O'Reilly Media January, 2014. Enjoy this research material collected from 300+ Windows Apps in 2013.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
All The Screens: Cross Platform Design StrategiesTheresa Neil
Mobile sites, responsive web, mobile apps, native, HTML5 or hybrid apps…Which of these solutions and combinations are right for your industry and product? We’ll take a look at examples of each and how companies are leveraging different solutions to meet their customer’s mobile needs. We’ll also explore the pitfalls of designing hybrid apps, and best practices for device neutral design. Finally, we’ll look at a case study from the world’s largest non-profit health organization and the cross platform strategy we are designing.
Navigation Patterns for iOS, Android and MoreTheresa Neil
Designing a mobile application? Look at these design patterns for primary and secondary navigation. All the images from the book are included plus dozens of new examples.
http://www.mobiledesignpatterngallery.com
Designers vs Developers- Coming together to build the best RIAsTheresa Neil
Presented on Nov 3, 2009 at Øredev in Malmo, Sweden.
What is the fastest way to get from a product idea to a rich internet application? By breaking down the communication barriers between designers and developers.
This talk takes a quick look at how to build a shared vocabulary and use prototyping to bypass extensive wireframes and development specs.
Take a look at 5 simple and effective prototyping tools:
Balsamiq Mock-ups + Nakpee
Any wireframes + Protoscript
Prototcasting (using click-throughs and screencasts to convey requirements)
Atlas and other development environments + visual layout editors
This presentation goes hand in hand with our book (Bill Scott & Theresa Neil) called Designing Web Interfaces: Principles and Patterns for Rich Interaction.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
3. Mobile First Case Study : Silvercar
Silvercar engaged my team to
design their digital experience
MOBILE FIRST
Objective
Reimagine Car Rental for Business Travelers
3
4. Silvercar arrival in suite
Create an easy booking experience, web, mobile or kiosk
MOBILE FIRST
4
10. The Plan
Like most start-ups, their timeline
was aggressive, possibly crazy
AUG
2012
MOBILE FIRST
SEP
2012
OCT
2012
Timeline
Six months until opening at the DFW airport
NOV
2012
DEC
2012
JAN
2013
10
11. The Plan
Like most start-ups, their timeline
was aggressive, possibly crazy
UX
Research
MOBILE FIRST
Mobile Apps
Web & Kiosk
Timeline
Six months until opening at the DFW airport
Mobile
Launch
Web Launch
Silvercar
Grand
Opening
10
12. UX Research : Field Study
2 hour in home interviews with 12 carefully screened business travelers
Research techniques included story mapping and show & tell
MOBILE FIRST
Week
1
11
13. UX Research : Concept Validation
Once we captured their “travel stories” , we zeroed in on the car rental experience and used a set of
story boards to communicate the Silvercar vision
MOBILE FIRST
Week
1
12
14. UX Research : Early Findings
Some of the pain points we expected weren’t applicable for business travelers
But there were other pain points we could roll into our UX Strategy
Gold Club Board- Good!
MOBILE FIRST
Board failure- Bad!
Week
1
Shuttle- Very Bad!!
13
15. Personas
Week
2
From the research, we identified the primary personas
Evelyn
Expert Traveler
MOBILE FIRST
Gary
Gregarious Traveler
Victor
Vacation Traveler
Brandon
Basic Traveler
14
16. Personas
Week
2
From the research, we identified the primary personas ...and then prioritized them
1
2
Evelyn
Expert Traveler
Gary
Gregarious Traveler
MOBILE FIRST
4
Victor
Vacation Traveler
3
Brandon
Basic Traveler
14
17. CX Maps
It was immediately apparent we had to design a cross channel experience and not assume that
travelers would engage with just a single channel
MOBILE FIRST
Week
3-4
15
18. CX Maps
Before we were engaged, the Silvercar team had already drafted a CX Map:
MOBILE FIRST
Week
3-4
16
19. CX Maps
Before we were engaged, the Silvercar team had already drafted a CX Map:
Week
3-4
But it outlined all the possible steps,
instead of looking at discreet flows across channels
MOBILE FIRST
16
20. Mapping the Customer Experience
Reserve
Pre-Trip
Pick Up
Drive
Return
Post Trip
Week
3-4
We needed to map the
experience for each persona
across channels to ensure the
transitions would be seamless
MOBILE FIRST
17
21. Design Principles
Once we prioritized the personas and mapped the new workflow models, we identified a set design
principles to guide our next phase of design:
Provide a sense of control
MOBILE FIRST
Align with existing habits
Participate in orchestration
18
22. Methodology : Mobile First Design
Executive team was already thinking Mobile First (Strategy)
Some of the key differentiators for reimagining car rental were dependent on mobile capabilities
Technical team was already doing Mobile First (Development)
The native apps had to be submitted to the app stores well before the web site needed to launch, so
their architecture and services were driven by the native app requirements
Mobile was the critical channel
Although customers will transition between various channels during their Silvercar experience,
mobile is the critical channel for a smooth pick-up experience
This was brand new product
We could start small and scale up, instead of adapting an existing web site
MOBILE FIRST
19
23. The Many Faces of Mobile First
Strategy
DESIGN
MOBILE FIRST
http://bradfrostweb.com/blog/mobile/the-many-faces-of-mobile-first/
20
24. The Many Faces of Mobile First
Strategy
Design
DESIGN
MOBILE FIRST
http://bradfrostweb.com/blog/mobile/the-many-faces-of-mobile-first/
20
25. The Many Faces of Mobile First
Strategy
Design
Development
MOBILE FIRST
DESIGN
http://bradfrostweb.com/blog/mobile/the-many-faces-of-mobile-first/
20
26. Mobile First Design = Only RWD
It works well for RWD
and native app projects
MOBILE FIRST
21
27. The Project Plan
We hoped taking mobile first approach would help us meet our tight deadlines
Week
5
6
7
8
9
10
11
12
13
14
iPhone
lo-fi prototype
test
hi-fi comps
production assets
lo-fi prototype
test
hi-fi comps
production assets
16
17
18+
dev support...
Android
15
dev support...
Web
Kiosk
MOBILE FIRST
lo-fi prototype
lo-fi
prototype
test
hi-fi comps
assets
dev support...
test
hi-fi comps
production assets
dev support...
22
28. Mobile First : UX Design
By prioritizing of the mobile experience (and mobile user expectations) we honed in on just the
essential steps required for reserving, picking up and returning the car. We skipped detailed
documents in favor of whiteboards and photos.
MOBILE FIRST
Week
5
23
29. Mobile First : UI Design for iOS
Then we knocked out the iPhone wireframes in Keynote.
MOBILE FIRST
Week
6
24
30. Mobile First : UI Design for iOS
Then we knocked out the iPhone wireframes in Keynote.
Why in the world did we pick Keynote for designing and prototyping?
MOBILE FIRST
Week
6
24
31. Prototyping Set Back
We’d previously had great success prototyping iPad apps with Keynote
Week
of Hell
But you can’t run Keynote in portrait mode on an iPhone, so we were up all night converting the
prototypes to InVision
MOBILE FIRST
25
32. User Testing
Our iOS test participants were comfortable with the lo-fi prototypes and we were able to test the
flows as well as the custom controls we were considering
MOBILE FIRST
Week
7
26
33. Change in Plans
We originally planned to design the native iPhone and Android in parallel, but bumped Android out
a bit so we could leverage our iPhone test results.
Week
8
There was also some ramp up on how to design for the recently released JellyBean OS. The Android
developer at Silvercar, Daniel, was a great resource, and really helped the push experience to be
Android friendly.
MOBILE FIRST
27
34. Android Wireframe, Prototype, & Testing
Week
8
We designed for JellyBean which wasn’t
released yet. Our participants were used
to an older version of the Android OS.
Our test results indicated some usability
issues with the new Android actionbar.
We decided to follow the Android
design guidelines anyway, anticipating
users would adapt to the new actionbar
once they started using it on a daily
basis.
MOBILE FIRST
28
35. In The Meantime...
MOBILE FIRST
http://redearthdesigns.com/blog/2013/6/4/silvercar-an-award-winning-retail-space
29
36. In The Meantime...
MOBILE FIRST
http://redearthdesigns.com/blog/2013/6/4/silvercar-an-award-winning-retail-space
29
37. In The Meantime...
MOBILE FIRST
http://redearthdesigns.com/blog/2013/6/4/silvercar-an-award-winning-retail-space
29
38. In The Meantime...
MOBILE FIRST
http://redearthdesigns.com/blog/2013/6/4/silvercar-an-award-winning-retail-space
29
39. Visual Design : Style Tiles
Our creative director leveraged the Brand Guide and the Silvercar rental suite designs for the visuals
MOBILE FIRST
http://styletil.es/
Week
9
30
40. Visual Design : Applied Style
We created high fidelity designs for each OS, then started creating the production assets for all the form
factors and densities:
Android: mdpi, hdpi, xdpi
MOBILE FIRST
Week
10
iPhone: 4 retina, 4 non-retina, 5 retina
31
41. Production Design
This could have been a project management nightmare > 1000 files
Try our tracker to help you get from concept to development with minimal pain
MOBILE FIRST
http://bit.ly/16lCotu
Week
11+
32
42. The Plan (Revised)
At the beginning of October, we checked our progress against the project plan
Week
iPhone
Android
Web
Kiosk
5
6
7
lo-fi prototype
lo-fi prototype
8
9
10
11
test
hi-fi comps
production assets
dev support...
test
hi-fi comps
production assets
dev support...
lo-fi prototype
lo-fi
prototype
12
13
14
15
test
hi-fi comps
assets
test
hi-fi comps
production assets
16
17
18 +
dev support...
dev support....
We were two weeks behind for web, and one week behind on kiosk
MOBILE FIRST
33
43. Reaping the Benefits of Mobile First
Week
12
When it came time to design the
transactional part of the web site, it was
really straightforward.
All the requirements and flows had been
hammered out during the mobile design
phase!
MOBILE FIRST
34
44. Benefits x 2
Week
13
Designing for the kiosk was also a snap since
we could leverage the flows from mobile.
We altered the flow somewhat to support the:
- flow of a walk-in customer
- the capabilities of the mounted card reader
Our mantra was:
Make it is simple as Swipe, Swipe, Done
MOBILE FIRST
35
45. The Next Round of User Testing
While testing the web and kiosk
prototypes, we also invited people to try
out the car.
The Audi interface was a huge stumbling
block.
Top issues observed in testing:
• Participants couldn’t turn on car
• Couldn’t find where to put key
• Thought console was touchscreen
• Couldn’t navigate console
• GPS in console was hard to program
MOBILE FIRST
36
47. Back in the Trenches
We assumed it would be fast &
easy for the web devs to knock out
the RWD since the backend was
already in place for the native apps.
But the web developers needed
extra time to learn RWD
technologies and the QA team
needed extra time to test across the
target devices.
MOBILE FIRST
38
48. Success with the Native Apps
We needed to submit the iPhone app a full 30 days before we anticipated taking the first reservation, so
we submitted the app with just a subset of the functionality (reserve), then looped back w/the rest
Week
14-18
The app was approved and ready for the first bookings in December, 30 days before the Grand Opening
MOBILE FIRST
39
49. Site Launches On Time
The website also launched 30 days before the Grand Opening, and reservations slowly started coming in
MOBILE FIRST
Week
18
40
50. One More Surprise...
One of the cool features of Silvercar is the simple return process, we automatically read the fuel gauge and
send a receipt to the app with charges including tools and gas.
The cars had a 2nd gas tank with no sensor
MOBILE FIRST
41
51. Silvercar Opens at DFW
Silvercar launched at DFW
airport on January 14, 2013
Got a great write up in
TechCrunch despite a few
technical bugs
MOBILE FIRST
42
52. Silvercar Today
Ten months later, Silvercar is now in seven
locations across Texas and California
MOBILE FIRST
43
53. Try it Out
The first five people to download the app and
reserve a Silvercar will save 50% using this code
BIGD50
Or you can save 10% anytime with this code
BIGDBIGDEAL
MOBILE FIRST
44
54. Thank you!
Follow me on Twitter @theresaneil
See more of my talks on Slideshare
Read my blog at www.theresaneil.com
Look for the next edition of the
Mobile Design Pattern Gallery from
O’Reilly Media in January 2014!
MOBILE FIRST
45